Noelle has been editor of Marketing Direct since February 2005, spearheading its relaunch later that year. Prior to this she edited Haymarket’s other DM monthly, Direct Response.
A business studies graduate of Trinity College Dublin, Noelle got her start in publishing at Century Hutchinson (now Random House). From there she moved to the Market Research Society where she held a number of roles, latterly as deputy editor of the monthly magazine Research.
Noelle has spoken at conferences and on radio, most recently on BBC Radio 4's You and Yours programme about direct marketing. Her freelance work includes articles on marketing, DM and market research published in the Financial Times, Campaign, Marketing magazine and the Sunday Tribune.
She is currently managing the transition of Marketing Direct from a print publication to online formats. A new website is due for launch in early March 2009.
Latest articles from Noelle McElhatton
Telegraph Media Group creates new reader insight unit to develop revenues (28-May-09)
Glenfiddich launches global CRM programme featuring online community (27-May-09)
Lands' End becomes first catalogue client of Royal Mail's Sustainable Mail service (27-May-09)
Fundraising body calls on charities to expose 'poor' direct mail at minister's urging (26-May-09)
Home shopping task to test remaining Apprentice candidates (22-May-09)
Launch of new Nissan model takes social media marketing to new heights (22-May-09)
Communisis tells City of weak direct mail demand but is upbeat on statement marketing (21-May-09)
Freeland takes MD role at TMW as digitaltmw is folded into main agency (20-May-09)
LV= awards direct mail and data processing contract to print manager Etrinsic (19-May-09)
Penguin hire Figtree to relaunch its Classics range (19-May-09)
Jobs
- WEB/DIGITAL DESIGNER :: MIDWEIGHT, Dylan*
- Good Benefits, South East England
- Senior Product Manager, Brother UK
- £excellent, North West England
- Senior Account Manager :: SHOPPER EMEA :: FMCG, Dylan*
- Up to £35k plus benefits, Central London
