Kim Benjamin

Deputy Editor
Marketing Direct

 

Kim joined Marketing Direct in May 2005, and contributes to news, features and supplements across the title. Prior to this, Kim worked as a journalist and editor for a number of publications focusing on the issues facing growing businesses, including Business XL, smallbusiness.co.uk, Growth Company Investor and e.Business. She also also contributed articles to the Telegraph and the Financial Times. She has spent time in Brussels, where she worked as a contributor for VNU Newswire and Emap’s Broadcast and in Japan, where she worked as a teacher for two years.

Latest articles from Kim Benjamin

Cover Story: Keeping faith in the direct route (05-Mar-08)

Strategy: Data Cleaning - A fresh approach (05-Mar-08)

The next big thing... Crowd creation (05-Feb-08)

Expedia embraces the new generation of digital DM techniques (05-Feb-08)

Digital Academy: Display advertising (05-Feb-08)

Case study - Thomson makes life simpler (05-Feb-08)

Digital Player - Coca Cola's Louise Schirmer (01-Jan-08)

Capital One reviews DM's role in its marketing mix (04-Dec-07)

Rose to leave NSPCC for Save the Children role (05-Nov-07)

Homeserve switches its mail account to TNT Post (05-Nov-07)

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