Gordon MacMillan

Social Media & International Editor

Gordon MacMillan is the Social Media & International Editor at Haymarket Brand Media.

You can follow him on Twitter here and read his Gordon's Republic blog here where he writes mostly about social media, paid content and media.

Gordon MacMillan is the former editor of Brand Republic, which and was part of the Haymarket team that launched the site.

Prior to Brand Republic Gordon worked on Campaign magazine where he was Internet Editor and Editor of the magazine's CampaignLive website.

Gordon has also worked on Revolution magazine where he project managed the launch of the magazine's first website.

He has also spent time on Precision Marketing and Computing magazines.

He attended the Cardiff School of Journalism at the University of Cardiff and has a media degree from Bournemouth University.

Latest articles from Gordon MacMillan

McDonald's reaches out to Cleveland kidnap hero: 08 May 2013; Burger chain McDonald's found itself thrust into the midst of the dramatic rescue of three kidnapped women in Cleveland, Ohio, yesterday.

Twitter, Reddit and social media journalism in Boston: 24 April 2013; There have already been so many pieces written about the Boston bombings and the role that social media played in the news coverage, but I wanted to add something on what have been the two main focuses.

Twitter donates top Promoted spot to #OneBoston as people show support online: 17 April 2013; In wake of the Boston Marathon bombing on Monday, Twitter has donated its top Promoted Trend spot to highlight the messages of hope that are being sent out across the network as people show their support.

A press divided: how the front pages covered the death of Thatcher: 09 April 2013; Britain's press split down political and regional lines as they rushed to put together their front pages reporting the death of former prime minister Margaret Thatcher.

Disney closes LucasArts and lays off staff: 04 April 2013; Disney has closed LucasArts, the video games business of LucasFilms, just months after completing its $4.1bn (£2.5bn) acquisition of the 'Star Wars' film maker.

Prince asks Twitter to take down Vine videos: 03 April 2013; Prince, who almost three years ago declared "the internet is over", seems to have had a change of heart. He has filed a copyright complaint with Twitter over a number of Vine videos that feature clips from his songs.

The Facebook phone is no longer a rumour: 02 April 2013; The long-rumoured Facebook phone, first reported almost 18 months ago, is no longer a rumour and could be announced this Thursday.

Twitter celebrates its seventh birthday: 21 March 2013; With an estimated 1.2 billion Twitter accounts now registered and 200 million active users, Twitter today celebrates its seventh birthday. Those 140 characters have taken it a long way.

Facebook rolls out improved targeting for advertisers: 20 March 2013; Facebook has globally rolled out a new targeting feature for marketers called Lookalike Audiences, which allows them to target people like their customers.

Old Spice gets a wolfdog for marketing director in new YouTube ad: 12 March 2013; Old Spice pokes some fun at marketing directors in a YouTube ad that announces the arrival of "Director Wolfdog, Old Spice's new Director of Marketing" and promotes the brand's Wild Collection.

How Twitter won the social battle for media: 06 March 2013; Polis, the journalism think-tank at the LSE, has published an in-depth report looking at the value of social media to journalism, specifically public service broadcasting, and it highlights how Twitter has come to dominate news.

Tourism Australia relaunches Best Job In The World: 05 March 2013; Tourism Australia has retuned one of the most successful campaigns in recent years and relaunched its 'Best Job In The World' campaign with six jobs up for grabs this time, each with a six-month contract and a £67,000 package.

TopShop is fashion's most social brand: 04 March 2013; TopShop has been revealed as fashion's most social media savvy high street brand, according to a London Fashion Week study by Salesforce.

How Tweets influence mobile and tech shoppers: 01 March 2013; Twitter has released a new mobile study that shines a light on how exposure to Tweets can drive brand engagement.

Social media spend by marketers set to skyrocket: 27 February 2013; Social media spending as a percentage of marketing budgets will more than double over the next five years, according to a survey of almost 500 chief marketing officers in the US, which also found integration of social remains a key issue.

Facebook mobile revenues double: 31 January 2013; Facebook beat Wall Street's expectations and revenues climbed 40% in the fourth quarter with a doubling of mobile revenues.

20 brands experimenting with Vine video ads: 30 January 2013; Brands are beginning to experiment with Twitter's video app Vine, which allows users to create six-second slices of video content.

Too many social media campaigns are small-scale, short-term and lack proof of effectiveness: 28 January 2013; Unilever, P&G and Kraft are the "most social" brand owners. However, too many social media campaigns are short-term and low-budget and are still failing to quantify their impact on sales, market share or other financial metrics, according to a new report.

FT relegates print to 'second' tier role and cuts 35 jobs: 22 January 2013; Lionel Barber, the editor of The Financial Times, has unveiled the paper's digital first strategy, which will cut 35 jobs and relegate newspapers to second place, as speculation about a sale of the FT continues to circulate.

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