Gemma O'Reilly is the reporter on both Promotions & Incentives and Incentive Business titles. She joined the magazines as junior reporter in 2005 and writes news, analysis and features for both.
Latest articles from Gemma O'Reilly
Beiersdorf launches skincare sampling drive (21-Sep-07)
Special Report: Electrical Premiums - 10 Great Ideas (23-Feb-07)
Market Survey: Vouchers - How Paper Pays (23-Feb-07)
Campaign: Slim.Fast cashes in on diet resolutions to boost brand (01-Feb-07)
Loyd Grossman soups teams with Vogel's (01-Feb-07)
Business: United Biscuits takes on two for £1m POProllout (01-Feb-07)
Campaigns: Sampling - Baxters offers India trip in soup activity (14-Dec-06)
Business: Bellwether Report - ISP seeks clarity on IPA's definition of SP (14-Dec-06)
In-Store Marketing: Why malls want a slice of the experiential pie (14-Dec-06)
Profile: Visual Health Check - Emma Horne, After-sales marketing manager, Kia Motors (14-Dec-06)
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