Danny Rogers

Editor, Campaign & Editor in Chief, the Brand Republic Group

Danny Rogers has recently been made editor of Campaign, which has served as ‘the bible’ for the advertising industry for nearly 50 years.

He has been a leading media and marketing journalist for 15 years and remains Editor in Chief for Haymarket’s Brand Republic Group (Campaign, Media Week, Marketing, PRWeek, BrandRepublic.com).

Danny won a number of awards during his six-year stint editing PRWeek, including Editor of the Year 2008 (winner - British Society of Magazine Editors) Editor of the Year 2009 (highly commended - PPA) - thanks to the title’s growing influence on the national news agenda, and a series of outstanding scoops.

He has previously been a contributing editor to the Financial Times and Media Guardian, as well as deputy editor for Marketing magazine, which he helped overhaul in 2004, winning PPA's Business Magazine of the Year.

Danny is a frequent media commentator on political and business issues, writing regularly for the Independent and the Guardian along with broadcast appearances on the BBC (Today Programme, News 24, Working Lunch, World News, BBC World Service, FiveLive).

He also retains a strong interest in travel – writing consumer reviews and industry analysis. And is a keen sportsman, although his (lifelong) support for Chelsea Football Club wins him few friends.

Latest articles from Danny Rogers

Why 'ad agencies' could be on brink of extinction: 23 May 2013; This week, a CEO confided in me: "It's weird how both 'advertising' and 'PR' have become limited, old-fashioned and dirty words." And to this we could add "direct" and "billings" - all terms that have dominated the pages of this title for decades.

Combining ads, digital and PR is what brands demand: 16 May 2013

Wanted: hungry start-ups prepared to take a bullet: 09 May 2013; Adland is nothing if not enterprising. We see another shop opening its doors this week in the shape of Lucky Generals. This comes hard on the heels of Hello People and in the recent wake of Joint, Now, The Corner etc.

Carping about Sorrell's pay is missing the point: 02 May 2013; The amount that other people get paid is inherently intriguing to those of us who work for a living, driven by a sense of self-value and justice. But since the credit crunch, the conversation around executive pay has gained an extra edge.

Droga5 endorses London as a global creative hub: 25 April 2013; Does London need another creative agency? When it's Droga5, the answer is in the affirmative.

What adland must learn from the Thatcher furore: 18 April 2013; As I write, M&C Saatchi's "best-ever client" is about to be cremated. Let's hope it ultimately finds a replacement. But this is a serious point. Margaret Thatcher, love her or loathe her, was a truly great brand.

The modern digital shop faces an existential crisis: 28 March 2013; The term "digital" worries me. This is not because I'm a luddite (indeed, I still bear the scars of a stint as the managing editor of a dotcom start-up). No, it's because I'm not sure what the word really means any more.

The death of advertising, but only as we know it: 21 March 2013; Advertising is under threat. Or, rather, the popular conception of advertising is under threat.

HSBC's 'split' decision looks to be good news: 14 March 2013; Chatter about HSBC's global account has dominated adland this week. This is partly because it's big, although no-one seems to know how big. In the past, the bank has spent more than $1 billion a year on advertising. Today, the figure is more likely to be $650 million - still one of the biggest global pitches of the past decade.

Advertising mustn't be the scapegoat for society's ills: 07 March 2013; "I know, let's ban the advertising." It's an increasingly common edict from government when tackling any sort of societal-behavioural problem.

Sainsbury's has a lot going for it, but where's the soul?: 28 February 2013; "Behold the sun king?" Justin King addressed the Wacl dinner earlier this week.

Advertising will fail unless it is underpinned by trust: 14 February 2013; I was fortunate enough to be invited on to Radio 4's Today programme last week to talk about brands. The show's (increasingly cantankerous) interviewer John Humphrys was mulling whether advertising actually worked. "Do we really buy this rubbish," he asked me.

Mega-deals still need the right people to lead them: 07 February 2013; For many years, the "Sage of Soho", Sir Martin Sorrell, has chanted "the future is digital, the future is global".

Advertising can spark the growth we so badly need: 31 January 2013; We're all a bit bored with economic gloom, aren't we? The British economy tangibly lacks optimism, lacks confidence. So this week's report by Deloitte/Advertising Association is a welcome call to action.