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Levy's Weborama launches JV with Hi-Media
20 December 2011
The UK operation of Paris-based ad tech and data specialist Weborama has entered in a joint venture with online network and payments company Hi-Media.
Trading places: this week's people moves
02 December 2011
A busy week across the board with top execs switching places, from Google to Twitter, Gu to KFC, P&G to Kellogg's and Digitas to Time Inc, in BR's round-up of this week's people moves in advertising, marketing and media.
Live stream: Exploring the link between TV and mobile
17 November 2011
TV trade marketing body Thinkbox is hosting an event this morning looking at how mobile, the "second screen", is changing our television viewing habits. Watch the event here from 9.30am.
How tablets and e-readers are changing the UK's digital diet
16 November 2011
Sixty nine percent of tablet owners think most people will have a tablet or e-reader in the future, research from UM London reveals.
Creativebrief unveils new agency procurement site
08 November 2011
Creativebrief is re-launching its digital intermediary offering, which allows marketers to seek out, directly contact and manage their relationships with marketing agencies.
IAB building brands trilogy: Nestlé's Maggi So Juicy
03 November 2011
Research from the IAB and GfK NOP has found that in a cross media campaign for Nestlé's Maggi So Juicy cooking sauce, TV and online together delivered a 17.1% point uplift in brand awareness.
IAB building brands trilogy: Starbucks Via
03 November 2011
The cross-media launch campaign for Starbucks Via saw online activity reach consumers at one-third the cost of outdoor and one-fifth the cost of press, according to new research from the IAB and GfK NOP.
IAB building brands trilogy: Lucozade
03 November 2011
Research from the IAB and GfK NOP has found that in a Lucozade campaign using TV and online, 32% of those who saw the campaign online did not see the TV ad.
The Phantom Clickerist app launches for children
24 October 2011
'The Phantom Clickerist' iPad app launched this month to introduce children to environmental issues in a fun and engaging way.
WPP agency bates drops '141' as part of latest rebranding
13 October 2011
HONG KONG - Bates is undergoing a number of changes in an effort to rebuild its brand and strengthen its offering, both internally and to clients.
Watch live: Thinkbox to unveil latest research project Payback 3
12 October 2011
Television marketing body Thinkbox is unveiling a study into the ROI of advertising at a live event in London today.

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