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- Levy's Weborama launches JV with Hi-Media
- 20 December 2011
- The UK operation of Paris-based ad tech and data specialist Weborama has entered in a joint venture with online network and payments company Hi-Media.
- Trading places: this week's people moves
- 02 December 2011
- A busy week across the board with top execs switching places, from Google to Twitter, Gu to KFC, P&G to Kellogg's and Digitas to Time Inc, in BR's round-up of this week's people moves in advertising, marketing and media.
- Live stream: Exploring the link between TV and mobile
- 17 November 2011
- TV trade marketing body Thinkbox is hosting an event this morning looking at how mobile, the "second screen", is changing our television viewing habits. Watch the event here from 9.30am.
- How tablets and e-readers are changing the UK's digital diet
- 16 November 2011
- Sixty nine percent of tablet owners think most people will have a tablet or e-reader in the future, research from UM London reveals.
- Creativebrief unveils new agency procurement site
- 08 November 2011
- Creativebrief is re-launching its digital intermediary offering, which allows marketers to seek out, directly contact and manage their relationships with marketing agencies.
- IAB building brands trilogy: Nestlé's Maggi So Juicy
- 03 November 2011
- Research from the IAB and GfK NOP has found that in a cross media campaign for Nestlé's Maggi So Juicy cooking sauce, TV and online together delivered a 17.1% point uplift in brand awareness.
- IAB building brands trilogy: Starbucks Via
- 03 November 2011
- The cross-media launch campaign for Starbucks Via saw online activity reach consumers at one-third the cost of outdoor and one-fifth the cost of press, according to new research from the IAB and GfK NOP.
- IAB building brands trilogy: Lucozade
- 03 November 2011
- Research from the IAB and GfK NOP has found that in a Lucozade campaign using TV and online, 32% of those who saw the campaign online did not see the TV ad.
- The Phantom Clickerist app launches for children
- 24 October 2011
- 'The Phantom Clickerist' iPad app launched this month to introduce children to environmental issues in a fun and engaging way.
- WPP agency bates drops '141' as part of latest rebranding
- 13 October 2011
- HONG KONG - Bates is undergoing a number of changes in an effort to rebuild its brand and strengthen its offering, both internally and to clients.
- Watch live: Thinkbox to unveil latest research project Payback 3
- 12 October 2011
- Television marketing body Thinkbox is unveiling a study into the ROI of advertising at a live event in London today.
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