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Arif Durrani


Blog: Arif on media

Arif Durrani is head of media for Campaign and the editor of MediaWeek. Read his Campaign analyses and features here, blog here and his Twitter feed @Durranimix


Latest articles from Arif Durrani

Johnston Press, Local World and Newsquest unite for 1XL digital sell
19 November 2014
Local media owners, Johnston Press, Local World and Newsquest, have formed a partnership to create a nationwide digital advertising proposition called 1XL.
Forever Sports wins BSME's Launch of the Year
18 November 2014
Forever Sports, Haymarket Media's fitness, style and sport magazine, was named Launch of the Year at last night's BSME Awards.
Brands invited to takeover TDK's Piccadilly Circus digital screen
15 November 2014
Japanese technology giant, TDK, is ending its contract with Land Securities, making its iconic Piccadilly Lights digital advertising available for the first time in 24 years.
News UK launches The Newsroom with Iceland deal
14 November 2014
News UK's brand journalism unit The Newsroom launches its first campaign tomorrow with a native ads from Iceland around its 'I'm a Celebrity...' sponsorship included in Saturday's The Sun newspaper.
Trinity Mirror appoints Andy Atkinson as commercial director
14 November 2014
Trinity Mirror Solutions has appointed Andy Atkinson, the former Google and Channel 5 executive, as sales director.
MailOnline appoints Anne Shooter as first commercial editor
12 November 2014
DMG Media's MailOnline, the world's biggest English language newspaper website, has appointed the Daily Mail's Anne Shooter as its first commercial editor, in recognition of the growth in native advertising.
News UK finds tablet ads as memorable as print
12 November 2014
The content and advertising in tablet editions of newspapers are processed by readers in a way far closer to the print experience than previously thought, according to the results of a neuroscience study led by News UK.
Channel 5 helps Viacom achieve record viewers for MTV EMA's 20th birthday
10 November 2014
Channel 5 helped the MTV Europe Music Awards (EMAs) attract its highest TV audience of more than 2.3 million in the UK on Sunday for the event's 20th anniversary.
Newsworks Planning Awards 2014 shortlist
06 November 2014
The Newsworks Planning Awards attracted a record 85 entries from 16 agencies this year, including Manning Gottlieb OMD, MediaCom, OMD UK, Mindshare, Initiative and PHD.
Maxus' Lindsay Pattison: 'We need to make it much easier for women to compete'
05 November 2014
Lindsay Pattison talks openly about what it takes to be a 41 year old global chief executive for a media agency network.
ESI Media boosts digital capability with Stent and Balch hires
04 November 2014
ESI Media, home to the London Evening Standard and the Independent, has appointed Caroline Stent as digital business development director and Matthew Balch as head of mobile.
Time Out hires Giles Coren as columnist
03 November 2014
Time Out has hired Giles Coren to be a weekly columnist, offering his acerbic take on city life.
Guardian's David Pemsel on 20 years of waiting
29 October 2014
David Pemsel, deputy chief executive of The Guardian, celebrated the end of the newspaper's 20-year wait to win Sales Team of the Year at the Media Week Awards, fending off competition from all the other media owners in the UK.
Award-winning Lego ad break 'died about four times during the process'
29 October 2014
The importance of nurturing a creative idea was highlighted at the Media Week Awards last week, when the PHD team and the Warner Bros marketing director behind the much-acclaimed Lego ad break admitted it almost never made it to the screen.
Q magazine joins forces with Absolute Radio for CD of bands
27 October 2014
The synergies within Bauer Media's newly expanded music portfolio are starting to be realised, with monthly music magazine Q partnering with Absolute Radio to create a CD featuring some of the biggest names in live music.
Media Week Awards 2014 video: The biggest night of the year in 155 seconds
27 October 2014
Footage from last week's Media Week Awards 2014 extravaganza, including interviews with some of the big winners on the night The Guardian, Maxus and PHD.
Media Week Awards 2014 celebrates outstanding talent and creativity
24 October 2014
The UK's vibrant commercial media sector celebrated the year's best work at the Media Week Awards last night, attended by 1,400 executives from agencies, media owners, advertisers and production companies.
Media Week Awards 2014 winners to be unveiled tonight
23 October 2014
The stage is set for Media Week Awards 2014 tonight, which will be attended by 1,400 members of the UK media industry and hosted by comedian and writer, Russell Kane.
AOL UK to produce shows starring Richard Bacon, Tess Daly and Rochelle Humes
17 October 2014
AOL UK has unveiled plans for two Original online video series featuring Richard Bacon, Tess Daly and Rochelle Humes.
Newsbrands report record traffic in September
17 October 2014
The websites of the UK's national newsbrands reported record traffic in September as people returned to work after one of the warmest summers on record to an agenda dominated by the Scottish Referendum, the Ebola scare, the return of football's Premier League and, internationally, by the trial of Oscar Pistorius.

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