John Reynolds
John has been with Brand Media since February 2008 and is a media and marketing reporter with a focus on newspapers and food sectors. In addition to his duties writing news, profiles and analysis pieces, he also assumes news editing and managing duties when required.
Relevant experience: Started at Wigan Evening Post in 2004 before moving to Marketing Week. Qualified with NCTJ preliminary in 2005
Favourite ad: Jimmy Bullard's Wash and Go spoof ad springs to mind
Favourite track? Rhythm is Rhythm's ‘It is What Is'
One thing not a lot of people know about you? I once spent a lot of time with Jerry Dammers (from The Specials) in Greece without realising who he was
If I wasn't slaving away at Haymarket I'd be...? Enjoying myself at Haymarket
Latest articles from John Reynolds
- Mirror Online relaunch offers closer integration with Facebook
- 08 February 2012
- Mirror Group Digital has revamped Mirror Online with a raft of additional editorial features and advertising opportunities including closer integration with Facebook, although the site has suffered early teething problems.
- TMG promotes Edward Roussel in digital overhaul
- 07 February 2012
- Telegraph Media Group (TMG), the publisher of the Daily Telegraph, has made a number of digital appointments, including promoting its digital editor Edward Roussel to the new role of executive editor digital.
- London Evening Standard to e-auction ad slots and up distribution by 150,000
- 03 February 2012
- The London Evening Standard is planning an Olympic bonanza, including e-auctioning off premium advertising slots and planning to up its print run by 150,000 to 850,000 copies.
- News International's Alex Hole resurfaces at Amazon
- 01 February 2012
- Amazon has appointed former News International digital executive Alex Hole as advertising sales director.
- Mindshare appoints Adams to bolster digital offering
- 31 January 2012
- Mindshare aims to boost its digital output with the recruitment of Nick Adams, who is returning to the WPP-owned agency after three years at rival Aegis.
- Indy revamp hooks online readers
- 27 January 2012
- The Independent online's recent refresh appears to have paid dividends, scoring the website a 10% uplift in average daily users, which made it the only national newspaper website to record an increase between November and December, according to ABC data.
- NI parts company with strategy director
- 26 January 2012
- News International has parted company with Terence Cassaono, a top strategy director, who has left the company after seven years as part of its cost-cutting drive across its commercial operations.
- NI parts company with two commercial execs
- 25 January 2012
- News International has parted company with two key sales executives as part of its cost-cutting drive across its commercial arm.
- Mail Newspapers parts company with top strategy exec
- 24 January 2012
- Mail Newspapers has parted company with top strategy executive Dan Levitt, who is leaving the publisher after five years to set up the UK office of Sydney-based word-of-mouth agency Social Soup, as its first managing director.
- TMG creates new client sales team
- 20 January 2012
- Telegraph Media Group (TMG), publisher of The Daily Telegraph and The Sunday Telegraph, has restructured its commercial department, creating a new category client sales team, headed up by client director Melanie Danks.
- NI unveils commercial roles
- 19 January 2012
- News International (NI) has created a raft of new commercial roles, as it unveils its latest tier of appointments which forms part of a major cost-cutting drive.
- NEWSPAPER ABCs: Guardian is only daily riser in December
- 13 January 2012
- The Guardian was the only English national daily newspaper to report a month-on-month circulation uplift from November to December, in a particularly bad month for red-top titles.
- NMA insists Richard Desmond is welcome to return
- 13 January 2012
- The Newspaper Marketing Agency (NMA) would welcome Richard Desmond's Express Newspapers back as a member despite the newspaper tycoon's withering assessment of the newspaper trade body at yesterday's (12 January) Leveson enquiry.
- Immediate Media acquires Hearst titles
- 12 January 2012
- Immediate Media, the company formed out of the sale of BBC Magazines to a private equity company, has purchased You & Your Wedding and Prima Baby & Pregnancy magazines from Hearst Magazines.
- Daily Star apes Daily Mirror with 5p cover price lift
- 05 January 2012
- Richard Desmond's Daily Star is copying Sly Bailey's Daily Mirror by upping the cover price of its Saturday edition by 5p, as the two papers continue to battle it out for readers.
- Trinity Mirror acquires digital comms specialist for £8m in cash
- 04 January 2012
- Trinity Mirror, publisher of the Daily Mirror, has acquired Communicator Corp, the digital communications company which specialises in email marketing and mobile communications, for £8m, as it seeks to expand its digital marketing offering.
- Mail restructures agency sales print unit
- 04 January 2012
- Mail Newspapers has restructured its 80-strong commercial team in a move to forge closer relations with media agencies, and has chosen not to replace its head of agency trading.
- FT lifts cover price for second time in three months
- 04 January 2012
- The Financial Times has quietly lifted the cover price of its weekday edition in the UK from £2.20 to £2.50, its second cover price rise within the past three months.
- The Sun battles rivals for London 2012 readers
- 03 January 2012
- The Sun has unveiled its Olympic-themed campaign while rival national newspapers have ramped up their Olympic coverage, as the countdown to London 2012 begins in earnest.
- MediaCo signs up Sky and BT as launch advertisers for Manchester Digital Bridge
- 22 December 2011
- MediaCo, the outdoor company, has secured Vodafone, Sky and BT as launch brand advertisers on the Manchester Digital Bridge, the new giant digital screen erected over the Mancunian Way.
