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Maisie McCabe

Senior Reporter

Maisie has been with Brand Republic Group since August 2008 and covers TV, radio, outdoor, cinema and regional media.
Maisie on Twitter: @MaisieMcCabe 

Relevant experience: Work experience placements at The Guardian, The Independent on Sunday, Third Sector, Dazed and Confused, Olive and The Stool Pigeon in addition to freelancing for Time Out, NewStatesman.com and Dazed Digital. Maisie completed her postgraduate journalism diploma at City University in summer 2008.

Favourite ad: The Flat Eric ad for Levi’s Sta-Prest

Favourite track: It’s between Sister Nancy ‘Bam Bam’ and New Order ‘True Faith’.

One thing not a lot of people know about me: I’m a pretty open book…

If I wasn’t slaving away at Haymarket I’d be...? Researching seventeenth century political thought.

Latest articles from Maisie McCabe

Sky invests £7m in YouTube network for millennials
29 October 2014
BSkyB has invested $7 million (£4.3 million) in Whistle Sports, an American youth-focused YouTube sports network.
Blonde Electra and Overload Generation departures help X Factor to series peak
13 October 2014
Blonde Electra and Overload Generation's departures from 'The X Factor' helped the ITV talent show to reach 11.2 million viewers, the highest peak of the series, last night.
Sky Sports retains international cricket to 2023
13 October 2014
Sky Sports has fended off competition from BT to continue its coverage of international cricket to 2023, after picking up the UK and Ireland rights.
Downton Abbey launch audience drops 1.1m from 2013
22 September 2014
'Downton Abbey' returned with an average audience of 8.4 million last night, down from 9.5 million last year.
IPC Media rebrands to Time Inc UK
04 September 2014
Time Inc has rebranded IPC Media, the publisher of Marie Claire and What's on TV, to Time Inc UK.
Paddy McGuinness joins Bauer Radio for Sunday morning show
29 August 2014
Bauer Media has hired Paddy McGuinness, the host of ITV's 'Take Me Out', to present a Sunday show across its radio stations in the North of England and Scotland.
Experian signs first AFP deal with LBC
29 August 2014
Experian, the credit score information company, has signed a six-figure deal with LBC, Global Radio's national speech station, for its first ad-funded radio show.
IPC Media apes Apple with first UK-wide beacon campaign
26 August 2014
IPC Media, the publisher of magazines including Chat and Woman, will next month run the first UK-wide campaign using the Bluetooth beacon technology that Apple pioneered in its stores.
Smith replaces Weston at Clear Channel
21 August 2014
Clear Channel has hired Mark Smith, the planning operations director at Kinetic, in the new role of agency director, replacing Ged Weston, who is joining Eye Airports as sales director.
VivaKi promotes Geoff Smith to EMEA VP
20 August 2014
VivaKi, Publicis Groupe's trading arm, has promoted the UK general manager of its programmatic media platform Audience On Demand (AOD), Geoff Smith, to the newly created role of vice-president of EMEA.
AppNexus valued at $1.2bn after raising $60m
19 August 2014
AppNexus, the ad tech company, has raised $60 million (£36.0 million) in investment, valuing the company at $1.2 billion.
Northern & Shell promotes digital director Jason Mawer to commercial director
18 August 2014
Northern & Shell has promoted Jason Mawer, its digital director, to the new role of commercial director of N&S+, its division handling print and digital ad sales as well as creative solutions and partnerships.
Magazine ABCs: IPC Media maintains dominance in home interests sector
14 August 2014
IPC Media maintained its dominance in the home interests sector in the first half of 2014, with its Ideal Home, Style at Home and Living etc, all increasing their combined print and digital circulations.
Magazine ABCs: Hello! overtakes OK! for the first time in 15 years
14 August 2014
Hello!'s circulation has overtaken OK! magazine for the first time in 15 years, according to the latest report from the Audit Bureau of Circulations.
Johnston Press appoints John Bills as permanent MD
12 August 2014
Johnston Press, the owner of The Scotsman and the Yorkshire Post, has appointed John Bills, currently the acting group managing director, to the role on a permanent basis.
Twitter introduces optimised campaigns
08 August 2014
Twitter has introduced objective-based campaigns, which allow advertisers to only pay for ads that meet their campaign objectives.
Sky Media expands senior team
04 August 2014
Sky Media has made two senior hires, bringing in MediaCom's Cath Crow as head of response trading and ITV's Ben Louis as a head of sales.

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