Maisie McCabe

Senior Reporter

Maisie has been with Brand Media since August 2008 and covers TV, radio, outdoor, cinema and regional media.
Maisie on Twitter: @MaisieMcCabe

Relevant experience: Work experience placements at The Guardian, The Independent on Sunday, Third Sector, Dazed and Confused, Olive and The Stool Pigeon in addition to freelancing for Time Out, NewStatesman.com and Dazed Digital. Maisie completed her postgraduate journalism diploma at City University in summer 2008.

Favourite ad: The Flat Eric ad for Levi’s Sta-Prest

Favourite track: It’s between Sister Nancy ‘Bam Bam’ and New Order ‘True Faith’.

One thing not a lot of people know about me: I’m a pretty open book…

If I wasn’t slaving away at Haymarket I’d be...? Researching seventeenth century political thought.

Latest articles from Maisie McCabe

Absolute Radio to broadcast commentary of Euro 2012 football championships: 28 May 2012; Absolute Radio has expanded its investment in football by signing a six-figure deal to broadcast its first live commentary from the Uefa Euro tournament, which is being held in Poland and Ukraine this summer.

Large-scale NFC ads trial gets 3,000 people to interact: 25 May 2012; Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Magnum and Mercedes.

Hunt lobbied Cameron on News Corp's behalf: 25 May 2012; Culture secretary Jeremy Hunt made private representations to prime minister David Cameron on behalf of News Corporation's bid for BSkyB in the weeks before being handed responsibility for the merger, it has emerged.

Bet365 to sponsor French Open on ITV: 24 May 2012; Bet365, the online betting company, has signed a significant six-figure deal to sponsor ITV's coverage of the 2012 French Open tennis tournament at Roland Garros.

ITV1, C4 and 5USA triumph at Freesat Awards: 24 May 2012; ITV1 duo Ant & Dec, Channel 4 shows 'The Million Pound Drop' and 'Educating Essex', and 5USA all took home gongs at last night's Freesat Awards, where the BBC also won five of the 11 categories.

Foxy Bingo signs up for second summer with Smooth and Real Radio: 23 May 2012; Foxy Bingo has signed a multimedia,13-week sponsorship deal with GMG Radio's Smooth and Real Radio brands, to sponsor evening shows presented by DJs David 'Kid' Jensen and David Hearne.

Ocean Outdoor partners with TalkSport for summer sport bulletins: 22 May 2012; TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal to distribute simultaneous live sports bulletins during the summer.

Media360: Claudine Collins on being followed by Rubins and Parker: 22 May 2012; Claudine Collins, managing director of MediaCom, talks about the agency's "invigorated" new team and being followed by PHD's chief executive Daren Rubins and MediaVest's managing director Steve Parker.

Steve Alexander to leave Channel 4 after 20 years: 21 May 2012; Steve Alexander, who was recently promoted to trading lead at Channel 4, is to retire from Channel 4 after 20 years at the company.

Media360: Global Radio profits to rise 'significantly' says Miron: 18 May 2012; Global Radio, home to Heart and Capital FM, has enjoyed a strong year of growth, and is set to report profits up "significantly" in its financial results later this year, according to group chief executive Stephen Miron.

Ocean Outdoor in £35m management buyout: 17 May 2012; Ocean Outdoor, the digital and large format outdoor media owner, has changed ownership following a £35m management buyout, backed by LDC Capital, the venture capital arm of Lloyds Banking Group.

RAJAR Q1 2012: Absolute Radio, Kiss and Smooth among the winners: 17 May 2012; Absolute Radio, Bauer Media's Kiss and GMG's Smooth all reported strong audience gains in the first quarter of 2012, while TalkSport's audience declined slightly despite a record lunchtime audience from Sony winners Richard Keys and Andy Gray.

Bauer Media, Keys and Gray and Classic FM wins at Sonys: 15 May 2012; Bauer Media won three gold awards at the Sony Radio Academy Awards last night, while TalkSport's rehabilitated duo Richard Keys and Andy Gray went home with Best Sports Programme and Global Radio's Classic FM won the Special Award.

Allan blames agencies' 'negative viewpoint' for C4 ad fall: 14 May 2012; Channel 4's advertising performance in 2011 has been affected by the "negative viewpoint" media agencies held of the broadcaster in the autumn 2010, following news it was losing 'Big Brother' and 'Friends', according to sales director Jonathan Allan.

Resident Evil 6 to sponsor 'The Walking Dead': 14 May 2012; Resident Evil 6, the upcoming video game release from Capcom, has signed a partnership with Channel 5 to sponsor zombie series 'The Walking Dead' as part of its launch marketing activity.

Turner Media Innovations appoints Ian Davis as business development director: 11 May 2012; Turner Media Innovations, the ad sales arm of Turner Broadcasting, has appointed Ian Davis, formerly managing director of Optimal Media Sales, to the new role of business development director.

Local TV 'beauty parade' kicks off: 10 May 2012; Culture secretary Jeremy Hunt's plans for local TV drew a step closer today (10 May) after Ofcom opened the application process for companies and organisations wanting to operate local TV stations in 21 towns and cities across the country.

News Corp profits rise 37% despite $63m hacking scandal charge: 10 May 2012; News Corporation has reported income before taxes of $1.28bn (£793.4m), a year-on-year increase of 37%, despite an ad revenue decline at its British newspapers, the absence of the News of the World and $63m (£39m) in costs relating to the hacking scandal.

JCDecaux's revenue rises 6.6% boosted by UK transport division: 10 May 2012; JCDecaux's global revenues grew 6.6% year on year in Q1 2012, while in the UK its transport division reported double-digit revenue growth, street furniture revenue was "broadly flat" and billboards reported a "modest decline".

ITV revenue rises 13% in Q1 despite ad income dip: 09 May 2012; ITV has predicted it will outperform the TV ad market in 2012, as it reported external revenue of £565m in the first quarter of 2012, up 13% year on year despite a slight decline in TV ad revenue.