Maisie McCabe

Senior Reporter

Maisie has been with Brand Media since August 2008 and covers TV, radio, outdoor, cinema and regional media.
Maisie on Twitter: @MaisieMcCabe

Relevant experience: Work experience placements at The Guardian, The Independent on Sunday, Third Sector, Dazed and Confused, Olive and The Stool Pigeon in addition to freelancing for Time Out, NewStatesman.com and Dazed Digital. Maisie completed her postgraduate journalism diploma at City University in summer 2008.

Favourite ad: The Flat Eric ad for Levi’s Sta-Prest

Favourite track: It’s between Sister Nancy ‘Bam Bam’ and New Order ‘True Faith’.

One thing not a lot of people know about me: I’m a pretty open book…

If I wasn’t slaving away at Haymarket I’d be...? Researching seventeenth century political thought.

Latest articles from Maisie McCabe

Zeebox rolls out click-to-buy function: 09 February 2012; Zeebox, the social TV app, has rolled out a new feature that allows viewers to buy products they see advertised on TV, with just a few clicks.

Sport magazine to hand out 'light sabres' for Star Wars promotion: 09 February 2012; 20th Century Fox's promotion of 'Star Wars Episode 1: The Phantom Menace' in 3D will include a partnership with Sport magazine, featuring mock light sabres being handed out on the streets of London.

Channel 4 makes promotions in sales restructure: 09 February 2012; Channel 4 has promoted its controller of sponsorship, Rob Ramsay, to the role of partnership leader and its deputy head of trading, Steve Alexander, to trading leader, as it moves towards completing its sales restructure.

David Rickard takes control of Rickards Media: 08 February 2012; David Rickard has become the majority shareholder of media auditors Rickards Media, following the departure of long-time partner Andy Burn.

Gap first to use illuminated bus format: 08 February 2012; Gap, the clothing brand, has become the first advertiser to use a new illuminated bus format, as part of its 'Be Bright' campaign that promotes its "young, fresh and vibrant feel".

UTV Media merges three local radio stations: 07 February 2012; UTV Media is to merge two local radio stations it bought last week, The Wyre and The Severn, with its Wolverhampton-based The Wolf, to create a single larger station called Signal 107.

News International signs seven-figure deal with Global Radio: 06 February 2012; News International, publisher of The Sun and The Times, has signed a seven-figure partnership deal with Global Radio, which will include at least six months of activity across a variety of stations such as Capital FM and Classic FM.

Lavazza awards €50m pan-European account to MEC: 03 February 2012; Lavazza, the Italian coffee brand, has appointed MEC, the WPP media agency, to its estimated €50m (£42m) pan-European media planning and buying account after a competitive pitch.

Thinkbox expands membership beyond UK: 03 February 2012; Thinkbox, the marketing body for commercial TV, has signed up Germany's RTL Group and Virgin Media as associate members, after expanding its membership policy to allow companies from outside the British TV broadcast industry to join.

Digital growth leads Q4 outdoor revenues up 1.4%: 03 February 2012; Outdoor ad revenues rose by 1.4% year on year in the final quarter of 2011, led by growth at some of the smaller digital media owners, according to figures from the Outdoor Media Centre.

Madonna video to premiere on Clear Channel screens in world capitals: 03 February 2012; Madonna's 'Give Me All Your Luvin' music video will premiere at 2pm UK time today (3 February) on Clear Channel billboards in London's Piccadilly Circus, Times Square in New York and La Defense in Paris.

Rajar Q4 2011: Media agencies upbeat on Capital and TalkSport: 02 February 2012; Radio buyers give their verdicts on the latest Rajar figures, describing a "solid but unspectacular" quarter for commercial radio, while Capital and TalkSport are among those singled out for praise.

Rajar Q4 2011: Capital network cuts through: 02 February 2012; Global Radio's Capital network has performed well in its first year, adding listeners and increasing total listening hours, while Bauer Media's Passion portfolio performed strongly in the final quarter, according to the latest Rajar figures.

Rajar Q4 2011: National stations hold strong: 02 February 2012; TalkSport recorded its highest ever quarter four weekly audience during the final three months of 2011, while Bauer Media's Kiss increased its weekly audience to 4.18 million.

Nigel Clarkson to leave Primesight for LivingSocial: 01 February 2012; Nigel Clarkson, sales and marketing director at Primesight, is leaving the outdoor media owner to join daily deals site LivingSocial as its head of sales for the UK, Ireland, the Netherlands and the Nordic region.

ITV ramps up pay TV strategy with Sky deal: 30 January 2012; ITV has signed a deal to add archive programmes and seven-day catch-up to BSkyB's on-demand Sky Anytime+ service as part of the pay TV strategy ITV chief Adam Crozier's included in his five-year transformation plan.

Clear Channel calls in consultants: 30 January 2012; Outdoor media company Clear Channel has called in management consultants McKinsey & Company to carry out a review of its 50-strong national sales team.

JCDecaux UK revenues rise 0.1% in 2011: 27 January 2012; JCDecaux, the outdoor media owner, reported global revenues of €715.9m (£596.9m) in the fourth quarter of 2011, up 3.6% year on year, while in the UK, full-year revenues were €272.1m (£226.9m), up 0.1% year on year.

Surf signs Towie sponsorship deal: 26 January 2012; the Unilever-owned washing brand Surf is to sponsor ITV2's 'The Only Way is Essex' throughout 2012 in a seven-figure multimedia deal spanning broadcast, online and mobile.

Bauer Media hires NI's Dilupa Nanayakkara: 26 January 2012; Bauer Media has appointed Dilupa Nanayakkara, communications strategist at News International, to the position of account director for its Bauer Place Portfolio of radio stations, including Magic 105.4 and Radio City 96.7.