Marketing columnist Mark Ritson is an associate professor of marketing at Melbourne Business School and a consultant for some of the world's leading brands.
Latest articles from Mark Ritson
Mark Ritson on Branding: Renaming Newcastle United's St James' Park stadium destroys brand equity (17-Nov-09)
Mark Ritson on Branding: Locate the emergency exit (13-Nov-09)
Mark Ritson on Branding: Heinz meanz business (03-Nov-09)
Mark Ritson on Branding: PwC's values audit (27-Oct-09)
Mark Ritson on Branding: The six core skills needed to be a great marketer (21-Oct-09)
Mark Ritson on Branding: stop all this 'you-centred' branding (13-Oct-09)
Mark Ritson on Branding: hold your line and don't cut your price (06-Oct-09)
Mark Ritson on Branding: bollocks to Twitter and bollocks to it being worth one billion dollars (29-Sep-09)
Mark Ritson on 'fighter brands': attack as a form of defence (29-Sep-09)
Mark Ritson on Branding: The Guardian Media Group will regret not closing The Observer (22-Sep-09)
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