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Claire Beale

Career history
Media editor, Campaign, then deputy editor. Made editor in 2004.

 

Favourite ad
Hamlet photo booth

 

Favourite book
Wuthering Heights by Emily Brontë

 

Favourite album
Speak and Spell, Depeche Mode (the first album I really loved)

 

Favourite TV programme
Dragon’s Den

 

Most humbling experience
Being responsible for two children

 

Everyone’s saying
Has Beale got the best job in trade press journalism?

Latest articles from Claire Beale

Telefónica's U-turn poses unanswered questions
23 October 2014
There must be a story behind the story of Telefónica's media agency shift. I doubt it's one that will show our industry in a good light.
Gender always causes a stir, no less so in adland
16 October 2014
There's been an awful lot of heat generated over the past week about a piece written in Adweek, by Grey's newly promoted chairman Nils Leonard, on the subject of the creative of the future.
Shared values help keep collective excellence alive
09 October 2014
There are a few things we need to talk about this week. Thing one: Peter Mead.
Powerful reminders of why greatness is worth a fight
25 September 2014
When the director Ringan Ledwidge stood up at a Now event last week and talked about the need (the absolute requirement, even) to fight (literally, perhaps) for great ideas, he hardly had to convince his creative agency audience.
Forget the Publicis hubris - what matters is the people
18 September 2014
The lines of this week's Publicis Groupe press statement announcing some structural fiddling are too close together to read much between them.
Adland's quest to reclaim content from factory lines
11 September 2014
I've spent an awful lot of time this past week talking to writers in the US. It's been one of the most thoroughly depressing things I've done in a long time.
JWT proves that edgy isn't always the right approach
04 September 2014
It's nearly ten years since J Walter Thompson became JWT and tried to reinvent itself through the pages of an in-house book called Hold My Skateboard While I Kiss Your Girlfriend.
Can Dare finally recapture the spirit of its success?
14 August 2014
Like quite a lot of people much smarter than me, I completely screwed up over Dare.
Post-POG, the mega-deal spotlight shifts over to IPG
31 July 2014
Well, that's it.
From start-up to corporate beast: the task facing Lund
24 July 2014
I had lunch the other day with a former big-agency CEO who went off and did a start-up a couple of years ago.
Can the creative/media schism ever be fixed?
17 July 2014
I sat through a presentation from a big, bright media agency the other day.
Lessons in brand value from the New York Dolls
10 July 2014
I've heard versions of Dave Trott's tales from New York before, but never as brilliantly nailed to what we actually do: build brands. You'll find his story in this week's feature.
It is time for all the digital messiahs to recalibrate
03 July 2014
I've spent big chunks of the past few weekends reading entries to WPP's internal Atticus Awards, which I'm judging again this year.

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