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John Tylee

Associate editor

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Born
18 November 1945, London

 

Career history
1963-1965 Junior reporter, Enfield Gazette.
1965-1973 Evening Echo, Hemel Hempstead (general reporter, education correspondent, assistant news editor)
1973-1983 Thomson Regional Newspapers, chief assistant to the London Desk.
1983-1985: Senior information officer, Post Office
1985 – present Campaign

 

Favourite ad
Health Education Council poster “This is what happens when a fly lands on your food” by Cramer Saatchi. The most succinct and effective piece of copywriting I’ve ever seen.

 

Favourite book
Tinker, Tailor, Soldier Spy by John Le Carre.
No other writer combines such thrilling plots with such utterly believable and well-rounded – and often tragically flawed - characters. Dan Brown eat your heart out.

 

Favourite album
September Of My Years, Frank Sinatra.
The greatest popular singer of all time at the height of his powers. A selection of beautiful, wistful songs that reflect on bygone youth without mawkishness. It strikes a chord.

 

Favourite TV programme
Talking Heads, the series of monologues written by Alan Bennett. All masterpieces of characterisation and observation.

 

Most humbling experience
The number of industry top bananas who showed up for the Groucho bash celebrating my 20 years at Campaign.

 

The lowdown
Campaign’s resident Grumpy Old Man and its last remaining link to the days of typewriters and Tippex, when a fax machine was as high-tech as it got and when WPP just made supermarket trolleys. Diehard tie-wearer. Hates achingly trendy wine bars. Loves Davidoff cigars and good brandy.

Latest articles from John Tylee

British agencies join fledgling global network
30 January 2012
Four British agencies are among the founder members of a new international network spanning eight countries, which has been created to capture business from challenger brands as they go global.
The history of advertising 26 - The Pregnant Man pub
08 December 2011
Saatchi & Saatchi old-timers will doubtless be crying in their beer the day the demolition men move in on the agency's Charlotte Street home.
Is Amsterdam now back in business?
24 November 2011
A diverse cultural mix has helped the city establish itself as an advertising hub. John Tylee writes.
Reckitt Benckiser sexes up the kitchen cabinet
10 November 2011
With Durex and Dr Scholl's now in the portfolio following its acquisition of SSL last year, Reckitt Benckiser is successfully putting some sex into its marketing. John Tylee reports.
Is adland protecting children enough?
27 October 2011
The ad industry is pushed into a corner as the Government looks for a quick fix, John Tylee writes
The History of Advertising 25 - The Oxo family
27 October 2011
Probably no advertising better reflected the changing lifestyle - and eating habits - of middle-class Britain during the latter half of the 20th century than the Oxo campaign.
Is conflict a barrier at pitchlist stage?
13 October 2011
Can there still be client conflict as companies offer an expanding range of services, John Tylee asks.

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