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Ian Darby

Media editor

Contact Ian

Career history
Worked at Marketing Direct, PR Week, Marketing and COI before joining Campaign in 2000.

Favourite ad
Carlsberg “holiday”

Favourite Book
Farewell, My Lovely by Raymond Chandler

Favourite Album

Technique, New Order

Favourite TV Programme
Pie in the Sky

Most Humbling experience

Obtaining an autograph from fearsome 6’ 8” West Indies fast bowler Joel Garner while I was dressed in a Muppet Show t-shirt

The Lowdown
Ian likes to drink ale in Nottingham’s The Stratford Haven pub on match days and The Old Sergeant in Wandsworth on week nights.

Latest articles from Ian Darby

London Business School hires The Communications Agency
03 May 2012
London Business School has appointed The Communications Agency to handle its advertising and customer communications activity.
The Corner scoops Orbis ad business
03 May 2012
Orbis, the international fund management company, has appointed the start-up agency The Corner to handle its £7 million advertising activity.
The Red Brick Road pulls out of £110 million Tesco pitch
27 April 2012
Tesco's agency The Red Brick Road has pulled out of the pitch for its £110 million advertising account.
Science Museum looks to build digital ad roster
19 April 2012
The National Museum of Science and Industry is reviewing its digital advertising requirements.
Sanderson takes HMDG partner role
12 April 2012
James Sanderson, the former chief operating officer of Glue Isobar, has joined HMDG as its managing partner.
HuffPo launches UK advertising pitch
12 April 2012
The Huffington Post UK, the news and current affairs website, is holding a review of its advertising account.
Government opens communications unit to replace COI
26 March 2012
The Government has confirmed that the COI, which officially closes on Friday, will be replaced by a 70-strong team in the Cabinet Office.
NFU Mutual in talks over £3 million brand task
22 March 2012
NFU Mutual, the financial company, is talking to agencies about its £3 million advertising business.
Adam & Eve's John Lewis ad triumphs at British Arrows
22 March 2012
Adam & Eve's "the long wait" commercial for John Lewis swept the board at last night's British Arrows, landing the Commercial of the Year prize on top of four gold awards.
Fred & Farid to launch agency in Shanghai
09 March 2012
Fred & Farid Group, the Paris-based ad business, is launching an agency in Shanghai.
AmEx campaign by Digitas and CP&B lands top Facebook Studio award
27 February 2012
A campaign for American Express, created with Digitas and with above-the-line support from Crispin Porter & Bogusky, has won the inaugural Facebook Studio Award.
Klas Lusth gets creative role at Hypernaked
23 February 2012
Hypernaked has boosted its creative department with the appointment of Klas Lusth as its deputy creative director.
Virgin Media to interrupt Yeo Valley ad during Brit breaks
21 February 2012
Virgin Media is to stage a "takeover" of spots by Yeo Valley during tonight's (21 February) Brit Awards coverage on ITV1.
Ian Darby: The future looks bright for ad entrepreneurs
09 February 2012
The presence of Leagas Delaney in the story alongside this column is reassuring. It shows that an agency can survive creating Campaign's "Turkey of the Year" (2010's Giovanni Rana pasta calamity) to impress 100 per cent of the clients it presented to in 2011. It also demonstrates that a long-established independent player is more than capable of holding its own in the market.

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