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Gemma Charles

Sustainability Editor

Gemma Charles has been at Marketing since 2007 and is a specialist in sustainability, political marketing and the alcoholic beverage sector.

Previously she reported on the food and alcohol sectors, joining the magazine after a spell of freelancing at various titles. She has also held staff reporting roles on Marketing Week, The Lawyer and Inside Housing, the social housing journal, where she started her journalistic career a decade ago.

Latest articles from Gemma Charles

Adidas Originals app lets consumers personalise trainers with selfies
04 September 2014
Ever wanted to see your gurning face on a trainer?
E-cigarette brands Blu and E-lites slam Nicorette 'smear' ad
04 September 2014
E-cigarette brands have attacked an ad campaign by Nicorette that tells smokers not to "vape".
Has e-cigarette brand Blu's new digital plan gone up in smoke?
03 September 2014
Blu has undergone a major transformation recently in regards to its digital strategy, but has it's vigorous social-media activities had a positive impact following its May rebrand?
Hottest virals: Kia's hamsters return with some hot lady friends, plus Nike and Sony
28 August 2014
The latest virals from Kia, Nike and Sony.
Childhood commercialisation activist calls for a 'family friendly' sticker for retailers
26 August 2014
A "family friendly" accreditation scheme should be developed for retailers that refuse to sell sexualised clothing for children and "lads' mags" with racy covers, according to the chief executive of the Mothers' Union.
Hottest virals: GoPro’s surfing pig rules the waves, plus Apple and Nike
22 August 2014
The latest virals from GoPro, Apple and Nike.
Hottest virals: Toyota enlists the rapping middle-class family again, plus Adidas and Agent Provocateur
15 August 2014
The latest virals from Toyota, Adidas and Agent Provocateur.
Hottest virals: Red Bull uses Playboy bunnies for stunt film, plus Louis Vuitton and Apple
08 August 2014
The latest virals from Red Bull, Louis Vuitton and Apple
Hottest virals: BMW M4 thrills with white-knuckle drive, plus Nike's Jordan Brand and Apple
17 July 2014
The latest virals from BMW, Jordan Brand and Apple
Heineken unveils ‘Open Your City’ drive with Metro for ‘men of the world’
11 July 2014
Heineken is launching a marketing campaign, 'Open Your City', kicking off with a six-month partnership with Metro entitled 'London Unlocked'
Hottest virals: Burger King’s emotional gay pride Whopper ad, plus Apple and Guinness
10 July 2014
The latest virals from Burger King, Apple and Guinness
Digital democracy creation: how the marketing industry made its voice heard
07 July 2014
Senior figures from marketing, advertising, public service and the technology sector gathered together to debate how digital could be harnessed by Parliament to engage the public.
Harriet Harman MP: ‘Advertising is an £18bn British success story’
30 June 2014
Harriet Harman, Labour's deputy leader and shadow culture secretary, has praised the advertising industry and pledged to take an evidence-based approach to ad regulation.
Speaker John Bercow turns to marketers for digital democracy drive
26 June 2014
The Speaker of the House of Commons is seeking the views of the marketing industry as part of a wide-ranging inquiry into the establishment of a 'digital democracy'.
Hottest virals: Crazy freestyle football success for Pepsi Max, plus EA Sports and Twitter
20 June 2014
The latest virals from Pepsi Max, EA Sports and Twitter.
McDonald's global marketer on creativity, the Qatar row and reaching millennials
19 June 2014
The long-term transformation of McDonald's - aka the McMakeover - continues this week with the fast-food company scooping the coveted Cannes Lions Creative Marketer of the Year award.
Coca-Cola: 'Silence is not an option in a socially networked world'
18 June 2014
Brands that duck out of engaging with consumers through social run the risk of having their "truths filled in" for them, according to a senior marketer for Coca-Cola.
16 weird and wonderful things Kanye West said at Cannes
17 June 2014
It was definitely Tuesday's hot ticket. Fashion guru, innovator, pap-hater, husband of Kim, father of North and, of course, hip-hop artist extraordinaire Kanye West graced Cannes Lions with his presence.
Content is the 'atomic unit' fuelling marketing
17 June 2014
Brands must stop viewing content as a channel and instead see it as a "foundational layer", according to the boss of a content marketing company.
Hottest virals: David Beckham scores for Adidas, plus Tag Heuer and Beatbullying
13 June 2014
The latest virals from Adidas, Tag Heuer and Beatbullying.

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