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Gemma Charles

Sustainability Editor

Gemma Charles has been at Marketing since 2007 and is a specialist in sustainability, political marketing and the alcoholic beverage sector.

Previously she reported on the food and alcohol sectors, joining the magazine after a spell of freelancing at various titles. She has also held staff reporting roles on Marketing Week, The Lawyer and Inside Housing, the social housing journal, where she started her journalistic career a decade ago.

Latest articles from Gemma Charles

Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
17 April 2014
The latest viral ads from Pedigree, Oude Meester and Fruyo.
Hottest virals: Nike Football hauls out Rooney and Ronaldo, plus Jaguar and Honey Maid
10 April 2014
The latest viral ads from Nike, Jaguar and Honey Maid.
Diageo signs up David Beckham for Haig Club whisky launch
08 April 2014
Diageo has partnered with David Beckham and pop svengali Simon Fuller for the launch of Haig Club, a single grain Scotch whisky, in a move the drinks giant claims will "accelerate" the sector.
Did Cadbury's James Corden viral ad boost its social-media presence?
07 April 2014
Is Cadbury making the most of storytelling with its strong social-media presence?
Easyjet marketing chief Peter Duffy favourite to win top Marketing Society award
04 April 2014
Easyjet's top marketer Peter Duffy has been installed as the favourite to win the Marketing Society's 2014 Marketing Leader of the Year by Paddy Power.
Hottest virals: Pele faces off Ronaldo in Emirates spot, plus HTC and Robinsons
03 April 2014
The latest virals from Emirates, HTC and Robinsons
Brands can learn from One Direction, says Morgan Spurlock
02 April 2014
Brands should take lessons in building loyalty and creating deeper relationships with their consumers from boy band One Direction, according to film-maker Morgan Spurlock.
AWEurope: 'We want the next Mark Zuckerberg to be female'
31 March 2014
The tech industry needs to rid itself of its "pizza-guzzling nerd" image to attract more girls into the profession, according to a leading woman in the sector.
Hottest virals: Durex gets low tech, plus Android Wear and Justin Bieber for Adidas
27 March 2014
The latest virals from Durex, Google Android and Adidas
Premium malt A.R.C runs a wacky race to celebrate the 'British spirit of adventure'
27 March 2014
Albion Racing Club, the venture behind premium malt A.R.C, organised a race involving a collection of British vehicles, including vintage Land Rovers and a Tiger Moth.
Brands must guard against 'Wikileak' moment in digital age, says Pernod Ricard CMO
26 March 2014
Martin Riley, the president of the World Federation of Advertisers and Pernod Ricard chief marketing officer, has warned marketers that in the digital age every brand can have its own “Tahrir Square or Wikileak moment”.
In pictures: Graffiti artists tell stories of young homeless people in East London
24 March 2014
A group of graffiti artists have been enlisted by Depaul UK, the youth homelessness charity, to create street art that tells homeless young peoples’ stories to help them off the streets.
Diageo boss: ‘Some of our consumers misuse alcohol, that needs to be tackled’
24 March 2014
Diageo chief executive Ivan Menezes has said alcohol companies must "fight for their right" to help tackle irresponsible drinking, in the face of "negative sentiment" from NGOs and governments.
Budweiser unveils black-and-white World Cup TV ad as antidote to Brazilian colour
19 March 2014
In a sea of carnival colour, Budweiser is hoping that its black-and-white TV spot, ‘Believe As One’, stands out from other brands hoping to associate themselves with the World Cup.
Hottest virals: Absolut gets animated with CGI film, plus Foot Locker/Nike and CoorDown
19 March 2014
The latest viral ads by Absolut, Foot Locker/Nike and CoorDown
Hottest virals: Samsung showcases Galaxy S5, plus Chevrolet and Hugo Boss
14 March 2014
The latest viral ads from Samsung, Chevrolet and Hugo Boss
John Lewis celebrates 150th anniversary with campaign focusing on customer stories
13 March 2014
John Lewis is planning to celebrate its 150th anniversary with a "multi-faceted" marketing campaign in May, including a TV push, which will seek to tell the stories of the role that the department store has played in peoples' lives.
Co-op boss Euan Sutherland quits after attack on 'ungovernable' group
11 March 2014
Co-operative Group chief executive Euan Sutherland has resigned from his post with immediate effect, after claiming he has found it "impossible" to reform the troubled mutual.
Kellogg's Special K teams with women's empowerment group Chime for Change
07 March 2014
Kellogg’s Special K has signed up to a strategic long-term alliance with female empowerment campaign Chime for Change, in a move which will see the cereal brand seek to reach 25m households with the group’s message.
Hottest virals: Samsung portrays Paralympians as fierce competitors, plus Chanel and Save the Children
07 March 2014
The latest viral ads from Samsung, Save the Children and Chanel

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