Gemma Charles

Sustainability Editor

Gemma Charles has been at Marketing since 2007 and is a specialist in sustainability, political marketing and the alcoholic beverage sector.

Previously she reported on the food and alcohol sectors, joining the magazine after a spell of freelancing at various titles. She has also held staff reporting roles on Marketing Week, The Lawyer and Inside Housing, the social housing journal, where she started her journalistic career a decade ago.

Latest articles from Gemma Charles

Why marketers are missing a trick by ignoring sensory perception: 20 May 2013; Altering the environment can enhance the taste and enjoyment of whisky by up to 20%, an experiment by Diageo has found.

Ones to watch: the latest viral videos from Chanel, Red Bull and Johnson's: 17 May 2013; The latest viral video hits from Chanel, Red Bull and Johnson's.

Tesco triumphant in top five 'socially devoted' brands poll: 16 May 2013; Tesco's UK Twitter feed is the best in the world for social customer care, according to a survey by social analytics expert Socialbakers.

Campo Viejo brings Spanish culture to London’s South Bank in experiential first: 14 May 2013; Campo Viejo, the Pernod Ricard premium Spanish wine brand, drew 160,000 consumers to its inaugural ‘Streets of Spain’ festival which aimed to showcase the best of the country’s food and culture.

Budweiser unveils two-minute FA Cup fan film: 10 May 2013; FA Cup sponsor Budweiser is set to showcase a special two-minute FA Cup TV film made up of fan photography which was tweeted to #tothedream over the 2012/13 tournament.

Brands offered exclusive sponsorship rights for Whitehall campaigns: 10 May 2013; Brands will be offered the chance to exclusively sponsor government campaigns following a relaxation of the rules that govern how Whitehall funds its marketing efforts.

Ones to watch: the latest viral videos from Carphone Warehouse, Peta and Acer: 10 May 2013; The latest viral video hits from Carphone Warehouse, Peta and Acer.

The five key trends driving future wine retailing have digital at heart: 03 May 2013; Global wine-drinking habits will continue to shift from pubs and restaurants to drinking at home, according to a comprehensive study by specialist research outfit Wine Intelligence.

Ones to watch: the latest viral videos from Renault, H&M and Cuprinol: 03 May 2013; The latest viral video hits from Renault, H&M and Cuprinol.

Pernod Ricard creates 'hand-crafted' premium Beefeater gin: 02 May 2013; Distilled in a small copper still from the 19th century, Beefeater Burrough's Reserve is later rested in Jean de Lillet oak barrels to create a hand-crafted, ultra-premium gin.

Stella Artois returns to tennis sponsorship for summer push: 01 May 2013; Stella Artois is seeking to boost its premium credentials by sponsoring a host of upmarket events this summer.

Talisker creates 'world's first interactive storm': 30 April 2013; Whisky brand Talisker Storm, the latest whisky from the Diageo-owned Talisker distillery, created what it claims is the ‘world’s first interactive storm’ to mark its launch.

Ones to watch: the latest viral videos from Evian, Durex and Jaguar: 26 April 2013; The latest viral video hits from Evian, Durex and Jaguar.

Under the spotlight: Simon Eyles, marketing director, Yorkshire Tea: 25 April 2013; Yorkshire Tea, the fastest growing mainstream tea brand, is turning up the marketing volume by becoming an official sponsor of the English Cricket team. Earlier this year, it promoted the three-year sponsorship deal in a TV ad campaign, created by Beattie McGuinness Bungay (BMB), which set out to depict a joyous celebration of the nation's favourite hot beverage.

Ditch 'outdated segmentation' to better target women, says study: 23 April 2013; Marketers must stop thinking about women in terms of "blunt" demographics and start defining them by their goals.

Morrisons calls agency review but pledges to keep Ant & Dec: 22 April 2013; Embattled retailer Morrisons has called a review of its £73m advertising and in-store marketing accounts ahead of the launch of its online food business and the roll-out of its M local convenience format across the UK.

Gallaher Tobacco anti-plain packaging ad banned by watchdog: 17 April 2013; Gallaher Tobacco, the owner of brands including Benson & Hedges and Silk Cut, has had a press campaign, which sought to make the case against plain cigarette packaging, banned by the Advertising Standards Authority.

Under the spotlight: Sheila Mitchell, marketing director, Public Health England: 16 April 2013; Public Health England, the newly-created executive body of the Department of Health (DH), has released its first marketing strategy.

'BK should sponsor Thatcher funeral', claims Galloway: 15 April 2013; Consumer brands, such as Burger King, McDonald's and Coca-Cola, should sponsor Margaret Thatcher's funeral, according to outspoken Respect MP George Galloway.

Bacardi offers Facebook fans chance to party with Rafael Nadal: 15 April 2013; Bacardi has unveiled a Facebook competition to promote responsible drinking, offering entrants the chance to attend a luxury party in Mallorca hosted by tennis star Rafael Nadal.

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