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Gemma Charles

Sustainability Editor

Gemma Charles has been at Marketing since 2007 and is a specialist in sustainability, political marketing and the alcoholic beverage sector.

Previously she reported on the food and alcohol sectors, joining the magazine after a spell of freelancing at various titles. She has also held staff reporting roles on Marketing Week, The Lawyer and Inside Housing, the social housing journal, where she started her journalistic career a decade ago.

Latest articles from Gemma Charles

Andy Murray unveils personalised logo as he ditches sponsor Adidas
15 January 2015
Tennis star Andy Murray has unveiled a personalised logo that will make its debut at this year's Australian Open.
Coalition parties accused of advertising popular policies with taxpayer funds
12 January 2015
The Government has been accused of using public money to fund multimillion pound TV ad campaigns that promote popular Conservative and Liberal Democrat policies.
Change4Life teams up with Coca-Cola, Tesco and Asda for 'Sugar Swaps' marketing push
05 January 2015
Change4Life, the Government's healthy living drive, has unveiled its traditional January campaign which this year focuses on encouraging parents to reduce the sugar intake of their children by making product swaps.
Bookmakers to run responsible gambling messages across TV ads
02 January 2015
The UK's biggest betting brands, William Hill, Ladbrokes, Coral and Paddy Power, have committed to carrying prominent new responsible gambling messages across their marketing, including TV and online ads.
Crabbie's replaces 1950s-style ads with 'Refreshingly Adventurous' campaign
02 January 2015
Crabbie’s, the alcoholic ginger beer, has ditched its 1950s-themed ads in favour of a campaign using up-and-coming artists.
Government goes for ‘Pavlovian disgust’ with £2.4m anti-smoking campaign
29 December 2014
Public Health England is once again turning to disgust as a way to convince smokers to kick the habit.
Government unveils first 'Dry January' marketing campaign
23 December 2014
The Government plans to harness the 'Dry January' phenomenon that has sprung up in recent years with a marketing campaign aimed at encouraging social drinkers to give up alcohol for a month.
Sainsbury’s WWI Christmas ad escapes ban despite more than 700 complaints
27 November 2014
Sainsbury's WWI-themed Christmas ad has avoided a ban, despite 727 complaints from members of the public who found the campaign 'distasteful'.
Diageo reveals plans for first hackathon
04 November 2014
Diageo Technology Ventures, the drinks giant's global innovation programme, is planning to host a hackathon weekend with the aim of building digital tools that promote responsible drinking.
Richard Branson’s Virgin Galactic craft crashes in California desert
31 October 2014
Virgin Galactic's SpaceShipTwo space tourism craft has crashed, leaving at least one person dead.
Craftsmanship and blending are the focus for new global Johnnie Walker ad drive
30 October 2014
The "unique character" of four luxury Johnnie Walker whiskies is brought to life in a global ad push by the Diageo-owned brand.
Sainsbury’s launches spooky voices app to bring its Halloween costumes to life
17 October 2014
Sainsbury's has launched a Halloween-themed app, which brings its range of scary costumes to life with an interactive twist.
David Beckham celebrates the launch of Haig Club whisky
06 October 2014
David Beckham has unveiled Haig Club, a single grain whisky which he helped to create, at an exclusive event over the weekend.

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FROM THE BLOGS

The Wall blogs

Dishonour bound External website

by Greg Taylor, 29/01/2015

 

4 native advertising predictions External website

by Chris Quigley, 29/01/2015

 

Just jiggle it External website

by Greg Taylor, 28/01/2015

 

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