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Gemma Charles

Sustainability Editor

Gemma Charles has been at Marketing since 2007 and is a specialist in sustainability, political marketing and the alcoholic beverage sector.

Previously she reported on the food and alcohol sectors, joining the magazine after a spell of freelancing at various titles. She has also held staff reporting roles on Marketing Week, The Lawyer and Inside Housing, the social housing journal, where she started her journalistic career a decade ago.

Latest articles from Gemma Charles

Hottest virals: BMW M4 thrills with white-knuckle drive, plus Nike's Jordan Brand and Apple
17 July 2014
The latest virals from BMW, Jordan Brand and Apple
Heineken unveils ‘Open Your City’ drive with Metro for ‘men of the world’
11 July 2014
Heineken is launching a marketing campaign, 'Open Your City', kicking off with a six-month partnership with Metro entitled 'London Unlocked'
Hottest virals: Burger King’s emotional gay pride Whopper ad, plus Apple and Guinness
10 July 2014
The latest virals from Burger King, Apple and Guinness
Digital democracy creation: how the marketing industry made its voice heard
07 July 2014
Senior figures from marketing, advertising, public service and the technology sector gathered together to debate how digital could be harnessed by Parliament to engage the public.
Harriet Harman MP: ‘Advertising is an £18bn British success story’
30 June 2014
Harriet Harman, Labour's deputy leader and shadow culture secretary, has praised the advertising industry and pledged to take an evidence-based approach to ad regulation.
Speaker John Bercow turns to marketers for digital democracy drive
26 June 2014
The Speaker of the House of Commons is seeking the views of the marketing industry as part of a wide-ranging inquiry into the establishment of a 'digital democracy'.
Hottest virals: Crazy freestyle football success for Pepsi Max, plus EA Sports and Twitter
20 June 2014
The latest virals from Pepsi Max, EA Sports and Twitter.
McDonald's global marketer on creativity, the Qatar row and reaching millennials
19 June 2014
The long-term transformation of McDonald's - aka the McMakeover - continues this week with the fast-food company scooping the coveted Cannes Lions Creative Marketer of the Year award.
Coca-Cola: 'Silence is not an option in a socially networked world'
18 June 2014
Brands that duck out of engaging with consumers through social run the risk of having their "truths filled in" for them, according to a senior marketer for Coca-Cola.
16 weird and wonderful things Kanye West said at Cannes
17 June 2014
It was definitely Tuesday's hot ticket. Fashion guru, innovator, pap-hater, husband of Kim, father of North and, of course, hip-hop artist extraordinaire Kanye West graced Cannes Lions with his presence.
Content is the 'atomic unit' fuelling marketing
17 June 2014
Brands must stop viewing content as a channel and instead see it as a "foundational layer", according to the boss of a content marketing company.
Hottest virals: David Beckham scores for Adidas, plus Tag Heuer and Beatbullying
13 June 2014
The latest virals from Adidas, Tag Heuer and Beatbullying.
Sir Martin Sorrell: Don Draper wouldn't recognise adland now
13 June 2014
Sir Martin Sorrell has reflected on the changing face of the adland ahead of Cannes, saying Don Draper from 'Mad Men' would not recognise many of the disciplines that are now vital parts of the marketing mix.
European marketers ignorant of programmatic as P&G and Amex make shift in US
09 June 2014
Programmatic advertising has achieved widespread take-up but a number of brand-side marketers in Europe have still never heard of it, according to new research.
Kellogg, McDonald's and Chewits under fire for online marketing to children
03 June 2014
Big food and drink brands have been forced to defend themselves against charges made by Channel 4's Dispatches documentary that they target children through social media and 'advergames'.
Channel 4 exposé threatens to lift lid on ‘tricks’ played by digital marketers and agencies
30 May 2014
A Channel 4 investigation, 'Tricks of the Junk Food Business', claims it will shine a light on how "big name brands" market "fattening foods" to children through online gaming.
Hottest virals: McDonald's gets tricksy with World Cup stunts, plus Red Bull and ESPN
29 May 2014
The latest virals from McDonald's, Red Bull and ESPN.
Pernod Ricard whisky brands tap into personalisation trend for Father’s Day
29 May 2014
Pernod Ricard is tapping into consumers' appetite for personalised products in the run-up to Father's Day by giving them the chance to create bespoke whisky labels, in a move that signals the drinks company's first major step into personalisation.
Pernod Ricard unveils global responsible drinking app
22 May 2014
Pernod Ricard has launched a free mobile application aimed at educating consumers about responsible drinking.
Six European election campaign videos: the good, the bad and the completely random
21 May 2014
Undecided about who to vote for in tomorrow's European elections? Or maybe you just feel like sneering at the marketing efforts of our political leaders?

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