Gemma Charles

Sustainability Editor

Gemma Charles has been at Marketing since 2007 and is a specialist in sustainability, political marketing and the alcoholic beverage sector.

Previously she reported on the food and alcohol sectors, joining the magazine after a spell of freelancing at various titles. She has also held staff reporting roles on Marketing Week, The Lawyer and Inside Housing, the social housing journal, where she started her journalistic career a decade ago.

Latest articles from Gemma Charles

Brand barometer: Social media performance of RBS: 10 February 2012; Insight into the social media performance of the Royal Bank of Scotland over the last five months.

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push: 10 February 2012; Absolut has teamed up with Jamie Hewlett, the co-founder and illustrator of band Gorillaz, to create a limited edition London-themed bottle.

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line: 09 February 2012; The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards Authority (ASA), as part of a move to curb the online marketing of junk food to children.

Heineken to feature James Bond in ads: 08 February 2012; Heineken is once again tying up with the James Bond franchise, in a move that will feature the film's character, played by Daniel Craig, feature in its ads for the first time.

Ex-Camelot commercial chief lands Diamond Jubilee post: 07 February 2012; Former Camelot, Kraft and Somerfield marketer Phil Smith has been appointed to the lead marketing role for the Queen's Thames Diamond Jubilee Pageant.

Change4Life tackles sensible drinking mission: 06 February 2012; The Department of Health has launched its first Change4Life ad focused solely on encouraging sensible alcohol consumption.

Brand barometer: Social media performance of Müller: 03 February 2012; A look at the performance of Müller in social media over the past four months.

Brand barometer: Men's deodorants - which is most prominent on the web?: 03 February 2012; Lynx has the highest share of voice but the 'Smell Like a Man' advertising from Procter & Gamble's Old Spice was mentioned in 60% of the conversations about the brand.

TfL's Chris Macleod on marketing's battle against Olympic gridlock: 03 February 2012; The Transport for London marketing director's preparations for the London 2012 Olympics are finally coming to fruition, writes Gemma Charles.

Smirnoff to feature in Madonna video: 02 February 2012; Madonna is extending her partnership with Diageo through a product placement deal, which will feature Smirnoff vodka in the video for her new single 'Give Me All Your Luvin'.

Heineken unveils Valentine's Day Facebook app: 01 February 2012; Heineken is launching a Facebook app for Valentine's Day called 'The Serenade', which enables users to invite potential partners on a date via humorous personalised songs.

Carlsberg UK unveils San Miguel Fresca: 30 January 2012; Carlsberg UK is rolling out its first brand extension to San Miguel in a bid to compete with summer-time lager brands such as Sol, Corona and Brahma.

TfL launches 'Get Ahead Of The Games' ads: 30 January 2012; A national campaign to ensure the smooth running of transport links during the Olympic Games was unveiled today (30 January) by London Mayor Boris Johnson and LOCOG chair Lord Sebastian Coe.

Brand barometer: Social media performance of Thomas Cook: 27 January 2012; A look at how travel company Thomas Cook has been performing across social networks during the past three months.

Brand barometer: Chocolate bars - which is most prominent on the web?: 27 January 2012; Kit Kat generated the most online conversations this week compared to competitors Dairy Milk, Snickers and Flake.

MPs to quiz beauty marketers on body confidence: 26 January 2012; Senior industry figures, including Boots marketing director Elizabeth Fagan, will be quizzed by the All Party Parliamentary Group (APPG) on Body Image on Monday.

Brand barometer: Department stores - which is most prominent on the web?: 23 January 2012; Debenhams generated the most online conversations compared to competitors Marks & Spencer, House of Fraser and John Lewis, with a large proportion mentioning its 'Blue Cross Sale'.

Brand barometer: Social media performance of Nokia: 23 January 2012; A look at how mobile technology company Nokia has been performing across social networks during the past three months.

Acting government communications chief given permanent role: 20 January 2012; Jenny Grey, the acting executive director for government communications, has been appointed to the role on a permanent basis.

Pernod Ricard names Patrick Venning as spirits marketing director: 19 January 2012; Pernod Ricard UK has promoted Patrick Venning to the role of marketing director - spirits.

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