Alex Brownsell

Senior Reporter

Alex has been with Brand Media since April 2008 and is a specialist in the automotive, financial services, travel and tourism, and energy sectors. In addition to his duties writing news, profiles and analysis pieces, he also assumes news editing and managing duties when required.

Relevant experience: 18 months as reporter on an IT trade publication, IT Europa. Post-graduate diploma in Magazine Journalism at Cardiff University

Favourite ad: John Smiths "'Ave It'", ft Peter Kay

Favourite track: Maximo Park ‘Apply Some Pressure'

One thing not a lot of people know about me: I'm half German

If I wasn't slaving away at Haymarket I'd be..? Serving ice cream in Torquay

Latest articles from Alex Brownsell

Audi latest campaign pushes 'style and substance' message: 09 May 2013; Audi is using its latest UK ad campaign, featuring its first "heroine" in 20 years, to push the message that the brand offers drivers both "style" and "substance".

House of Fraser hires Tony Holdway for top marketing role: 09 May 2013; House of Fraser has appointed Wickes marketer Tony Holdway to the newly created role of director of brand.

Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service: 08 May 2013; Barclaycard is aiming to attract consumers suffering "offer fatigue" from daily deals providers such as Groupon and Wowcher, with the launch of its "genuinely tailored" new deals brand, Bespoke Offers.

Sainsbury's in Lloyds talks over bank acquisition plans: 07 May 2013; Sainsbury's had revealed it is in talks with Lloyds Banking Group over moves to take full control of Sainsbury's Bank, as UK supermarkets prepare for a full-scale assault on the retail banking sector.

First Direct targets younger consumers with brand 'refresh': 02 May 2013; First Direct has revealed plans to target younger consumers, ahead of a brand "refresh" due to launch in the coming weeks.

Nissan global marketing chief demands more 'science' and less 'glorified art': 02 May 2013; Nissan's global marketing chief Andy Palmer has plans to adopt a more "scientific" approach to the brand's marketing, writes Alex Brownsell.

ASA aims fire at 'misleading' advertisers as complaint numbers fall: 30 April 2013; The Advertising Standards Authority (ASA) has identified five "misleading advertising priorities" it will focus on over the coming 12 months, as the organisation revealed a slight decline in consumer complaints over the past year.

Mercedes-Benz promotes Andrew Mallery to top UK marketing role: 29 April 2013; Mercedes-Benz has appointed Andrew Mallery as its new UK marketing director for cars, with incumbent David George set to join one of the marque's franchise retailers in a senior role.

Sainsbury's denies CEO Justin King is set to depart: 29 April 2013; Sainsbury's has moved to rebuff rumours that chief executive Justin King may soon leave the company, after reports suggested the supermarket has kicked off the search for his successor.

Nissan promotes British credentials with Team GB tie-up: 25 April 2013; Nissan is to sponsor the British Olympic and Paralympic teams, as it seeks to promote its credentials as the UK's "most prolific" motor manufacturer.

Lastminute.com campaign goes back to basics: 22 April 2013; Lastminute.com is promising to refocus its business around spontaneous hotel bookings, as the brand launches a 'Love Living Lastminute.com' ad campaign.

Direct Line Group to create in-house digital agency: 22 April 2013; Direct Line Group is creating an in-house "digital agency" team, as the insurance company aims to "increase the depth" of its customer relationships.

MasterCard promotes Beyoncé VIP tour experience: 19 April 2013; MasterCard has launched a digital marketing campaign offering cardholders the chance to watch music star Beyoncé from an up-close VIP area on her UK tour.

Stephen Maher appointed Marketing Society chairman: 18 April 2013; Stephen Maher, chief executive at agency Maher Bird Associates, has been announced as the new chairman of The Marketing Society.

O2 offers mid-contract handset "Refresh": 12 April 2013; O2 is to launch a "Refresh" service for technology-hungry consumers who want to upgrade their phones at any point during their contract.

M&S chief Bolland backs new marketing approach to deliver growth: 11 April 2013; Marks & Spencer chief executive Marc Bolland is backing its new advertising style to help turn around its fashion proposition, as the retailer revealed another drop in clothing sales.

Cillit Bang's Barry Scott comeback TV ad banned by ASA: 10 April 2013; The advertising watchdog has banned a TV ad for Cillit Bang starring its brand ambassador Barry Scott, after viewers complained the ad misleadingly exaggerated the capabilities of the product.

Aon signs eight-year sponsorship deal with Manchester United: 08 April 2013; Insurance broker and human resources firm Aon has signed an eight-year deal worth a reported $240m (£157m) to become the title sponsor of Manchester United's training ground and kit.

Patience the key as car marketers look to ignite the industry's electric dream: 04 April 2013; With sales of electric vehicles continuing to stall, Alex Brownsell explores what brands should do to win over sceptical UK consumers.

Infiniti signs F1 star Sebastian Vettel as performance director: 28 March 2013; Luxury car maker Infiniti has signed Formula 1 driver Sebastian Vettel as its director of performance.

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