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Alex Brownsell

Senior Reporter

Alex has been with Brand Media since April 2008 and is a specialist in the automotive, financial services, travel and tourism, and energy sectors. In addition to his duties writing news, profiles and analysis pieces, he also assumes news editing and managing duties when required.

Relevant experience: 18 months as reporter on an IT trade publication, IT Europa. Post-graduate diploma in Magazine Journalism at Cardiff University

Favourite ad: John Smiths "'Ave It'", ft Peter Kay

Favourite track: Maximo Park ‘Apply Some Pressure'

One thing not a lot of people know about me: I'm half German

If I wasn't slaving away at Haymarket I'd be..?  Serving ice cream in Torquay

Latest articles from Alex Brownsell

McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
24 April 2014
McDonald's has revealed a new look for its long-time brand mascot, Ronald McDonald, ahead of a social media campaign featuring the clown character.
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
24 April 2014
Mars has filed a lawsuit against US confectionery firm Hershey over its Malteser product, which it claims is "passing off" as Mars' own popular Maltesers brand.
Apple Q2 profits top $10bn as iPhone sales soar
24 April 2014
Apple has revealed better-than-expected second quarter profits of $10.2bn (£6.1bn), with iPhone sales up 17% year on year.
Currency wars meets origami in Alpari FX trading ad campaign
14 April 2014
In the left corner is a mean-looking George Washington, the first US president, and on the right is an ancient European warrior complete with shield. Who are you going to back?
London 2012 marketer Greg Nugent joins The Talent Business in advisory role
10 April 2014
Former London 2012 and Eurostar marketer Greg Nugent has joined executive search firm The Talent Business in an executive advisory role.
Nissan's Bastien Schupp: 'It's difficult to get consumers to link excitement with cars'
08 April 2014
Nissan is aiming to use its new, four-year deal to sponsor the UEFA Champions League as a means of bringing more "excitement" to its brand.
Pepsi battles the big red beast in stylish Japanese Pepsi Nex Zero film
07 April 2014
Pepsi evokes the spirit of a classic Japanese folk story in this music-video style film about the battle with a big, most-definitely red demon.
Chelsea is 'forever blue' in viral to celebrate Adidas kit launch
04 April 2014
We are all defined by split-second moments, says Chelsea manager Jose Mourinho, but what would happen if you tried to preserve those moments of inspiration forever?
Government ready to ban branding on cigarette packs
04 April 2014
The UK Government is to press ahead with plans to ban all branding on cigarette packs in England and Wales, after a statement from Public Health Minister Jane Ellison that the move is likely to have a "positive impact".
Mozilla boss Brendan Eich steps down after same-sex marriage controversy
04 April 2014
The boss of Firefox-maker Mozilla, Brendan Eich, has stepped down after less than two weeks in the job, following controversy over his views on same-sex marriage.
Marketers face up to the price of greater consumer privacy
04 April 2014
As the European Parliament takes a step closer to tightening the EU's laws on data and privacy, marketers must prepare themselves for stricter regulation, writes Alex Brownsell
Beware buzzwords and trust your gut instinct, say senior Burberry, RSA, Visa marketers
02 April 2014
Marketers must be wary of buzzword "obsessions" and learn to trust their "gut" instinct, according to a panel of marketers speaking at Advertising Week Europe.
TSB gets green light to promote 200-year heritage
02 April 2014
TSB Bank has escaped punishment from the Advertising Standards Authority (ASA) over a poster ad that promotes the brand's 200-year-old history, following its relaunch as a stand-alone bank last year.
Brands must commit to 'real-time' marketing for World Cup success, says Coke
01 April 2014
Brands must commit to a "real-time" marketing ethos if they are to win over consumers during the forthcoming World Cup, according to a senior Coca-Cola marketer speaking at Advertising Week Europe 2014.
AWEurope: New technology is 'useless' if marketers lack the skills to back it up
31 March 2014
New technology and data is "useless" if marketers do not have the skills to utilise the tools available to them, according to a panel of marketing directors.
Arcadia expands into India with Dorothy Perkins range
31 March 2014
Arcadia Group, owned by tycoon Sir Philip Green, is to make its first move into the Indian market through a partnership with ecommerce platform Jabong.
Diet Coke Frost Slurpee pulled over quality concerns
31 March 2014
Coca-Cola's first ever frozen product, Diet Coke Frost, has been pulled from US stores over "quality" concerns.
Putting out fires? All in a day's work in Vodafone's new ad - but what's for dinner?
27 March 2014
What would you be thinking about if forced to put out a raging fire? What's for dinner, apparently, if the new UK campaign by Vodafone is to be believed.
Philip Green vows to undercut supermarkets by 10% with new BHS food offering
24 March 2014
Arcadia boss Sir Philip Green has vowed to challenge the UK's biggest supermarkets with BHS' new food offering, by getting "competitive" on price.
Tesco agrees £85m Tata deal to open retail stores in India
21 March 2014
Tesco has revealed plans to run 12 retail stores in India, after forging a joint venture with Indian conglomerate Tata Group.

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