Alex Brownsell

Senior Reporter

Alex has been with Brand Media since April 2008 and is a specialist in the automotive, financial services, travel and tourism, and energy sectors. In addition to his duties writing news, profiles and analysis pieces, he also assumes news editing and managing duties when required.

Relevant experience: 18 months as reporter on an IT trade publication, IT Europa. Post-graduate diploma in Magazine Journalism at Cardiff University

Favourite ad: John Smiths "'Ave It'", ft Peter Kay

Favourite track: Maximo Park ‘Apply Some Pressure'

One thing not a lot of people know about me: I'm half German

If I wasn't slaving away at Haymarket I'd be..? Serving ice cream in Torquay

Latest articles from Alex Brownsell

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane: 10 February 2012; The head of UK marketing for Audi is aiming to protect the brand's premium positioning while repeating its 2011 success, writes Alex Brownsell.

RBS Insurance division to rebrand as Direct Line Group: 09 February 2012; RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege and Green Flag brands, is set to rebrand as Direct Line Insurance Group.

Barclays hires former Vodafone marketing chief Wheldon to brand role: 09 February 2012; Barclays has hired former Vodafone marketing chief David Wheldon to head up its global corporate reputation, amid the negative perception of the banking industry in the UK and overseas.

Tesco delays banking launch until 2013: 06 February 2012; Tesco is delaying the rollout of a full banking proposition, after announcing its flagship current account product will not be available until next year.

Chrysler re-launches with £10m Super Bowl campaign: 03 February 2012; Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a TV ad breaking during this weekend's Super Bowl.

Npower hires Axa's Britton to top marketing post: 30 January 2012; Npower has hired Axa marketer Debbie Britton to the post of director of customer marketing with a mandate to "rebuild trust" in the brand.

Nationwide brings mortgages to the fore with its latest ads: 27 January 2012; Nationwide Building Society is extending its ongoing 'On Your Side' campaign with its first promotion for mortgage products in five years.

Insurer RSA adds Sky marketer amid restructure: 27 January 2012; Insurance giant RSA has added to its growing marketing team with the appointment of Sky marketer Hannah House as its new head of marketing communications.

Linear TV viewing maintains high in 2011: 24 January 2012; TV viewing in 2011 maintained levels set the previous year, but is expected to plateau over the coming 12 months, according to a report by the UK commercial broadcasters' marketing body, Thinkbox.

Honda backs Civic with £28m 'inspiration' campaign: 24 January 2012; Honda is to place the idea of inspiration at the core of its brand strategy with a £28m campaign promoting its ninth-generation Civic model, as the manufacturer looks to boost sales following a disappointing 2011.

Brand Builder: Virgin Money: 19 January 2012; In the first of a new series, Alex Brownsell looks at Virgin's prospects in high-street banking.

Brand leaders predict little benefit from London 2012 Olympics: 13 January 2012; The majority of UK brand leaders do not believe the London 2012 Games will have a positive impact on their business, according to a survey.

MasterCard rolls out 'priceless' Brits competition: 10 January 2012; MasterCard has rolled out a campaign promoting its sponsorship of The Brit Awards, offering consumers the chance to duet with their favourite artists.

Jaguar appoints Honda's Ian Armstrong to global post: 10 January 2012; Honda stalwart Ian Armstrong is leaving the marque to join Jaguar in a global marketing role, as the luxury car manufacturer looks to strengthen its marketing capabilities.

Webuyanycar.com voted 'most irritating ad': 10 January 2012; Webuyanycar.com's musical ad campaign has been named the most irritating in the UK, in Marketing's annual poll.

MoneySupermarket.com promotes wider savings with Las Vegas ad: 06 January 2012; MoneySupermarket.com is evolving its 'You're So MoneySupermarket' campaign to demonstrate how it can help save consumers money across their household bills.

Toyota targets youth with personalised rap videos: 06 January 2012; Toyota is looking to extend its animated campaign for its Yaris model into the social media arena, as it looks to create a "deeper relationship" with younger drivers.

Aviva takes on Admiral with latest Paul Whitehouse ad: 04 January 2012; Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance product.

Direct Line recruits guest comics for TV ads: 03 January 2012; Insurance brand Direct Line has unveiled a new series of guest comedians to appear in its ongoing TV ad campaign starring funny man Chris Addison.

Churchill Insurance unveils Martin Clunes ads in £50m push: 27 December 2011; Churchill Insurance is looking to position itself as "dependable" with a new series of TV ads starring actor Martin Clunes.