Joe covers retailing, soft drinks and direct marketing.
Latest articles from Joe Thomas
Diet Coke fashion-themed TV spot kicks off major brand campaign (11-Mar-10)
John Lewis profits up 20% following 'year of profound change' (11-Mar-10)
Coca-Cola to switch off Piccadilly Circus sign (10-Mar-10)
John Lewis TV documentary starts tonight on BBC Two (10-Mar-10)
Brands could claim short domain names (09-Mar-10)
Hilton ad push to focus on McClaren F1 sponsorship (09-Mar-10)
Lucozade Sport to roll out 'biggest' campaign for World Cup (06-Mar-10)
Tesco, Unilever and Heinz among brands to pledge sustainability commitment (04-Mar-10)
Tesco tries switch to plastic spirits bottles (04-Mar-10)
Waitrose cooks up Delia Smith and Heston Blumenthal campaign (03-Mar-10)
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