Nicola Clark

Features Editor

Nicola Clark is Features Editor at Marketing and was previously media editor. She joined the magazine in 2005 from Emap, where she was features reporter on Media & Marketing Europe, a pan-European monthly based in London.

Her first journalism job was as a financial journalist at Standard & Poors and she has a history degree from Bristol University.

Latest articles from Nicola Clark

Social brands: Betfair turns to comedy writers for social media: 08 February 2012; Online gaming giant Betfair has placed experimentation at the heart of its social media strategy, hiring a team of comedy writers to create content for Twitter.

Social brands: Unilever shifts focus from social media to word of mouth: 08 February 2012; Marketers are being urged to reappraise the value of fans and re-focus their social media activity on building long-term engagement.

What marketers can learn from Barbie: 01 February 2012; What Barbie boasts in beauty, she lacks in social responsibility. If the campaign for a bald version of the doll tells us anything, writes Nicola Clark, it is that marketers cannot hide from consumer feedback.

Mind the generation gap: 27 January 2012; Nicola Clark looks at the growing generation gap in the industry and asks whether marketers are at risk of falling behind the curve when it comes to reaching potentially lucrative younger audiences.

Mywardrobe.com shifts editorial focus in favour of sales drive: 24 January 2012; Fashion retail site Mywardrobe.com is to relaunch with a shift away from editorial content, as it takes steps to drive sales.

SHIFT: Personalisation key to coping with the death of the tribe: 20 January 2012; Marketers instinctively like to segment people into 'tribes', but the days of the defined target market are over as consumers opt for a more personalised, less predictable approach, writes Nicola Clark.

Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy: 19 January 2012; Coca-Cola's portfolio director for the 2012 Olympics faces challenges ranging from guerrilla marketing to achieving standout. By Nicola Clark.

Interactive: Twelve ideas for 2012: 10 January 2012; As the industry faces a period of unprecedented economic social and economic flux, Nicola Clark examines the consumer issues that will affect marketers most over the coming 12 months

January sales lose allure in hunt for 'real bargains': 10 January 2012; Almost two-thirds of UK consumers are disenchanted with the January sales, which have lost their seasonal impact as a result of regular discounting by retailers.

Christmas shoppers drawn to 'theatre' of high street, claims report: 22 December 2011; Despite the continued rise of ecommerce, a large number of British consumers are braving the traffic, crowds and cold to shop on the high street.

Review of the Year: Top 10 marketing mishaps in 2011: 20 December 2011; Budgets may have been the main issue in the spotlight, but a good few brands still managed to mess up in spectacular style in 2011, writes Nicola Clark.

Review of the Year: Top 10 marketing moments of 2011: 19 December 2011; Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncertainty, 2011 delivered marketing milestones in droves, writes Nicola Clark.

Review of the Year: Media Brands of the Year 2011: 15 December 2011; A volatile marketplace has not stifled innovation in media over the past 12 months, writes Nicola Clark.

Morrisons clinches top spot in Adwatch 2011: 13 December 2011; Supermarket brand Morrisons has clinched the top spot in Marketing's Adwatch of the year charts, ranking 2011's most-recalled advertising.

Media Agency of the Year and Grand Prix winner: PHD: 13 December 2011; An array of outstanding creative work as well as its continuing commitment to hiring, retaining and training its staff to high standards made for a memorable year for the agency, writes Nicola Clark.

Cheryl Cole launches debut shoe collection: 07 December 2011; Cheryl Cole has unveiled her first foray into fashion designing with the launch of a shoe collection for accessories website Stylistpick.com.

Getting to grips with the second screen: 02 December 2011; The television's role at the heart of the living room has been under threat for some time, so broadcasters and brands must embrace the concept of the second screen, writes Nicola Clark.

ASA insists Littlewoods' Christmas ad complaints will not be investigated: 25 November 2011; The Advertising Standards Authority (ASA) has confirmed it is refusing to investigate Littlewoods' Christmas ad, which is on course to become the most complained-about campaign of 2011.

Publicis Blueprint scoops top gong at APA Awards: 24 November 2011; Publicis Blueprint has scooped the Grand Prix at the Association of Publishing Agencies (APA) International Content Marketing Awards 2011.

Littlewoods censors Facebook backlash over Christmas spot: 22 November 2011; Littlewoods has begun removing complaints on Facebook about its Christmas TV ad, following a consumer backlash.

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