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Arif Durrani

Head of Media

Blog: Arif on media

Arif Durrani is head of media for Campaign and the editor of MediaWeek. Read his blog here or his Twitter feed @Durranimix

Latest articles from Arif Durrani

Facebook begins selling auto-play video ads in the US
14 March 2014
Facebook has begun its move into attracting online video spend with the launch of its premium service in the US, with the UK set to follow.
Google partners with ComScore to offer real-time metrics for marketers
11 February 2014
Google has partnered with ComScore to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens.
Maxus leader Lindsay Pattison to chair Media360
03 February 2014
Lindsay Pattison, chief executive of WPP's Maxus UK and global chief strategy officer, is the chairperson for this year's annual industry gathering, Media360.
Confident UK marketers feeling 'more ag­gressive', says Bellwether Report
16 January 2014
Confidence among UK marketers remained high in the fourth quarter of 2013, according to the latest IPA Bellwether Report, with a net balance of 11 per cent of companies increasing their advertising budgets during the last three months of 2013.
Facebook begins testing automatic video ads in News Feed
18 December 2013
Facebook has started to roll out video ads in its News Feed that will play automatically without sound as soon as they appear on screen.

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