Latest articles from Arif Durrani
- ITV and Channel 4 insist they will beat declining ad market
- 16 May 2013
- ITV and Channel 4 have both claimed they will outperform the TV ad market in 2013.
- Arif Durrani: Reflection as well as celebration at Nabs' Big Bash
- 16 May 2013
- It was a night of mixed emotions at the Nabs Big Bash last week. More than 1,000 people gathered to support the charity's glittering annual fundraiser at Battersea Evolution, in what also formed the focal point of its centenary celebrations. But it was the one person who was not present who remained top of mind for many.
- Rothermere plots global domination for Mail Online
- 16 May 2013
- In a rare interview, the Daily Mail and General Trust owner lays bare his big ambitions for Mail Online's global dominance.
- Arena wins £15m pan-European Betfair business
- 15 May 2013
- Arena has been awarded the £15 million consolidated European media planning and buying account for Betfair, following a pitch against Mindshare, Manning Gottlieb OMD and Starcom.
- Frampton takes control at Havas
- 09 May 2013
- Paul Frampton is to become the chief executive of Havas Media UK and Pedro Avery the chief executive of Arena Media, as part of an ongoing restructure at Havas Media Group, according to sources.
- Arif Durrani: C4 heralds joined-up approach to BT Sport
- 09 May 2013
- Channel 4 scored an important goal last week by landing the three-year ad sales contract for BT's new sports channels, and it will kick-start an exciting new commercial offering for the broadcaster.
- Sky's 'proper gentleman' Nick Milligan dies in speedboat accident
- 06 May 2013
- Nicholas Milligan, the managing director of Sky Media, has died in a speedboat accident in Padstow, Cornwall.
- Arif Durrani: Facebook's UK advisory board creates a stir
- 02 May 2013
- Facebook created something of a stir last week when it unveiled its first UK advisory board, comprising senior brand and agency marketers.
- Mark D'Arcy on what makes a great Facebook campaign
- 01 May 2013
- The way the more successful brands are approaching advertising campaigns on Facebook is evolving fast, with talk of 'likes' being replaced by responsive, narrative-led goals formed by those at the heart of the brand, says Mark D'Arcy, global director of creative solutions at the social network.
- AOL pulls plug on Goviral but launches Be On
- 30 April 2013
- AOL Networks has consigned its video distribution service, Goviral, to history, with the launch today of a larger, more ambitious global branded content business called Be On.
- Carat Leeds wins Chester Zoo business
- 30 April 2013
- The Leeds office of Carat has won the media planning and buying business for Chester Zoo following a consolidating pitch against MediaCom and Code Computerlove.
- Arif Durrani: Newsworks captures shift in a press sector
- 25 April 2013
- Change was in the air at Newsworks' Shift 2013 event last week, when leaders from the fractious newspaper business set aside their differences and held the industry equivalent of the wartime Christmas Day football match.
- Arif Durrani: Amscreen captures our attention outdoor
- 18 April 2013
- Outside somewhere, in a time long ago, before even Jean-Claude Decaux had pasted his first poster, the Romans were using the walls of Pompeii to advertise tourist destinations, local shops and political campaigns to the visiting masses.
- Mindshare repositions 'Press' team as 'Publishing'
- 12 April 2013
- Mindshare UK is set to reposition its 'Press' department, to 'Publishing', in an attempt to more accurately reflect the rapidly evolving multi-platform market.
- Arif Durrani: Newspapers strike back with online paywalls
- 11 April 2013
- Will people pay for general news online? Not if they can get it elsewhere for free. Which is why the new strategies behind the pay models for the Telegraph brands - and, later this summer, The Sun - are rooted in more than selling generic news.
- IProspect's Wood lands EMEA role
- 11 April 2013
- Ben Wood, the managing director of Aegis Media's iProspect in the UK, is set to take on a wider regional role ahead of an aggressive expansion strategy.
- Arena Media wins Nanoblur business
- 03 April 2013
- Arena Media has picked up the media business for beauty and skin graft specialists Nanoblur.
- Dentsu's Aegis Media wins £20m global Burberry account
- 03 April 2013
- Dentsu's Aegis Media has landed its first global win in the form of the £20m media planning and buying duties for British luxury fashion brand Burberry.
- Arif Durrani: An innovative TV format is not just about length
- 28 March 2013
- Five seconds was all you needed to take in those "hello boys" Wonderbra posters in the 90s. Now the man behind them, Trevor Beattie, wants to bring that billboard glance mentality to television at the expense of the traditional spot.
- ZSL London Zoo returns to TV after 20 years
- 15 March 2013
- ZSL London Zoo, the world's oldest scientific zoo, is returning to television for the first time in 20-years, with a campaign that launches today.
