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Arif Durrani

Head of Media

Blog: Arif on media

Arif Durrani is head of media for Campaign and the editor of MediaWeek. Read his features and analyses here, news here and blog here and Tweets @DurraniMix

Latest articles from Arif Durrani

Sorrell sparks a rare talk about the benefits of a more diverse workforce
17 April 2014
Something unexpected happened at Newsworks' Shift event last week. And it was not the news that John Lewis spends twice as much on press ads than it does on TV.
Metro launches content agency
17 April 2014
Metro, the free newspaper, has formed an in-house creative agency called Story to meet increasing demands around content marketing.
Sky launches #WatchOnSky automated viewing on Twitter
16 April 2014
Sky has started to trial its #WatchOnSky tool on Twitter, which lets customers watch or record TV programmes by simply clicking icons contained within a tweet.
Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
16 April 2014
Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form a £23 bilion "merger of equals" "impossible".
Google becomes major UK advertiser after boosting spend by 50% in 2013
14 April 2014
Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.
Nuts will soon be taken off the shelves but is already well past its sell-by date
10 April 2014
Cast your mind back to January 2004. It was raining. Franz Ferdinand's Take Me Out was blasting from the radio, fears were mounting that Athens would not be ready in time for the summer Olympics and a new era for British magazines was heralded with the strapline: "Women! Don't expect any help on a Thursday."
Will Lebedev's London Live be a success?
10 April 2014
One week after launch, does the media industry think the new TV channel for the capital will fly, Arif Durrani asks.
2 Sisters Food Group calls media review
10 April 2014
2 Sisters Food Group is preparing to call a review of its £5 million media planning and buying business after parting ways with the incumbent, MediaCom.
TMG's Seiken to instil digital-native culture
10 April 2014
Telegraph Media Group needs to be "the polar opposite of traditional Fleet Street", with the emphasis moving from "imperial editors" to "empowering the reader", according to its editor-in-chief, Jason Seiken.
Advertising body ISBA welcomes Javid as culture secretary
09 April 2014
ISBA, the advertising trade body, has welcomed the appointment of Sajid Javid as secretary of state for the Department of Culture, Media and Sport and praised his "strong business background".
MEC wins £110m media account for Comparethemarket owner BGL Group
08 April 2014
WPP's MEC has been awarded the £110 million media planning and buying business for BGL Group, the owner of, after a head-to-head pitch against incumbent ZenithOptimedia.
Bullish ZenithOptimedia lifts 2014 global ad forecast for third time
07 April 2014
Global advertising expenditure is growing faster than previously expected, fuelled by improvements in economies, the spread of programmatic buying, and the rapid rise of mobile advertising, according to ZenithOptimedia.
Adland's Maths Men take centre stage, but success does not always add up
03 April 2014
Some of you may have noticed: Advertising Week Europe has just hit London town. The four-day industry event bristled with energy and was far better organised in its second year - although still absolute chaos, of course.
Proposed merger heartens Decaux
03 April 2014
Jean-François Decaux, the chairman and co-chief executive of JCDecaux, has said he hopes the proposed "merger of equals" between Publicis Groupe and Omnicom will pave the way for consolidation among media owners.
AWEurope: Telegraph's Seiken attacks notion of 'imperial' editor following Gallagher's exit
02 April 2014
Jason Seiken, editor in chief of the Telegraph Media Group, mapped out his vision for the newsbrand around news, but also more entertainment and data-led stories tapping into the lives of individual readers.
AWEurope: Telegraph traffic rises 30% to record 72m monthly browsers
02 April 2014
Telegraph Media Group has attracted a record 72 million monthly unique browsers to its website in March, exactly one year after erecting its metered paywall, according to unofficial figures.
Google is trying to 'hang us out to dry' says Martin Sorrell
01 April 2014
Martin Sorrell, chief executive of WPP, has told an audience at Advertising Week that while the marketing group's "frienemies" change, Google is an "extremely smart" constant in the mix, and he is regularly told that its sales team is trying to "hang us out to dry".
London Live: the final countdown
28 March 2014
Ahead of Monday's launch of London Live, we hear from some of the key people behind the cameras.
Cast aside your cynicism and admire the audacity of Evgeny Lebedev's aim
27 March 2014
We're in the final countdown to the launch of London Live, and I'm unashamedly banging the drum.
Why London Live is more than a local TV channel
27 March 2014
Andrew Mullins talks to Arif Durrani days before the launch of Evgeny Lebedev's first foray into TV.

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