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Arif Durrani

Head of Media

Blog: Arif on media

Arif Durrani is head of media for Campaign and the editor of MediaWeek. Read his features and analyses here, news here and blog here and Tweets @DurraniMix

Latest articles from Arif Durrani

IPA 'concerned' by outcome of Telefónica's media review
23 October 2014
The IPA has voiced concerns after Telefónica reversed its appointment of Publicis Groupe's ZenithOptimedia and hired Havas to handle its £200 million European media account after a process estimated to have cost agencies $4 million (£2.5 million).
With momentum and now money behind it, the Vice hype needs to be believed
23 October 2014
The bristling excitement among the young masses milling into an East London church as dusk fell was palpable - it had all the hallmarks of a cult, but was in fact a clarion call for advertisers.
ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
20 October 2014
Publicis Groupe's ZenithOptimedia's estimated £200 million European media business for O2, including the £50 million account in the UK, has been snatched away from them, following an intervention from Havas Media stakeholder and Vivendi chairman, Vincent Bolloré.
Mindshare names Neil Bruce as head of mobile
17 October 2014
Mindshare has hired Somo's Neil Bruce as head of mobile, replacing James Chandler, who recently moved into a newly created role as global mobile director for Mindshare.
iProspect appoints Britt Soeder as head of owned media
17 October 2014
iProspect has appointed of Britt Soeder as head of owned media in the UK. Soeder joins from Greenlight and will be responsible for leading iProspect's natural search team.
Q3 budgets show sustained growth
16 October 2014
Marketing budgets continued to rise in the third quarter of 2014, marking two years of continuous growth, according to the latest IPA Bellwether Report.
As the internet comes of age, it is up to agencies to really show their worth
16 October 2014
The celebration this week of ten years of the Internet Advertising Bureau's Engage conference serves as a reminder of just how fast the digital media landscape has developed.
Facebook takes on YouTube's video dominance
16 October 2014
The social network's regional director of UK and Ireland tells Arif Durrani why it is a force to be reckoned with in digital video.
Guardian joins forces with Telegraph for media planning tool
16 October 2014
Guardian News and Media (GNM) and Telegraph Media Group (TMG) have formed a ground-breaking partnership to launch a combined version of the Audiences not Platforms cross-platform planning tool.
Facebook IQ reveals marketing to millennials is flawed
15 October 2014
Marketing to millennials is fundamentally flawed as it fails to acknowledge the different characteristics prevalent in how young people interact today, according to a global study by Facebook IQ.
Vizeum retains £14m AB InBev in the UK and adds European markets
14 October 2014
Anheuser-Busch InBev has consolidated its pan European media within Dentsu Aegis Network, led by Vizeum in the UK, following a six-month review covering nine key markets.
Channel 5's Demand 5 among services to run on EE TV
14 October 2014
Channel 5 will launch its video-on-demand service, Demand 5, on EE's new television service when it launches in the coming weeks.
ITV Player revamps for mobile users
10 October 2014
ITV has redesigned its online ITV Player app for mobile users in response to rising demand from viewers on tablets and smartphones.
SMG creates London Operations Team and raft of promotions
09 October 2014
Starcom MediaVest Group UK (SMG) has created a London Operations Team (LOT) tasked with refining and rolling out new board strategies directly into the agency.
BBC calls review of media account
09 October 2014
The BBC has kick-started a review of its £5 million media account, currently handled by MEC Manchester.
Wildman is bringing some much-needed optimism back to the press industry
09 October 2014
"We finally have milk in the kitchen," a Trinity Mirror sales executive says; three months into his role of chief revenue officer, James Wildman is starting to make an impact.
Trinity Mirror is looking up as Wildman settles in
09 October 2014
The publisher is getting its sales house in order thanks to the positive guile of its chief revenue officer, Arif Durrani says.
BBC iPlayer extends to 30-day service
06 October 2014
The BBC iPlayer, the TV and radio catch-up service, is extending its programme availability from one week to 30 days.
Trinity Mirror ditches Nasa, admitting 'we'd run out of space jokes'
06 October 2014
Trinity Mirror has dropped its National Advertising Sales Agency (Nasa) branding for its national and regional sales in favour of Trinity Mirror Solutions, as part of a wider restructure.
Kantar launches official Twitter TV Ratings in the UK
02 October 2014
Kantar Media has unveiled the UK's official Twitter metric for measuring Twitter TV audience engagement.

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