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Arif Durrani

Head of Media

Blog: Arif on media

Arif Durrani is head of media for Campaign and the editor of MediaWeek. Read his features and analyses here, news here and blog here http://arifdurrani.mediaweek.co.uk/ and Tweets @DurraniMix

Latest articles from Arif Durrani

Accenture ties up with Guardian for 6 Nations
22 January 2015
Accenture has signed up as The Guardian's branded content partner for the 2015 RBS 6 Nations.
Walker's Dixons victory leaves Group M seething
22 January 2015
For Sir Martin Sorrell's market-leading media collective, Group M, to lose one seismic multimillion-pound-spending client is unfortunate, but to lose two in quick succession is unacceptable - at least for him.
Havas partners with Facebook's Atlas for multi-device ad targeting
21 January 2015
Havas Media Group, home to Havas Media and Arena, has formed a partnership with Facebook's Atlas to better track users and serve ads around the world, starting in the US and Western Europe.
Chris Blackhurst steps down as editorial leader at Standard and Independent
16 January 2015
Chris Blackhurst, the former editor of The Independent turned multi-media head of business at the Evening Standard and Independent, is leaving the publisher amid an ongoing redundancy programme.
Viacom fires PHD as tensions mount over Omnicom dispute with C5
15 January 2015
Viacom International Media Networks, home to MTV UK and Comedy Central, has parted company with its media agency, PHD, amid an ongoing dispute with parent Omnicom Media Group.
Adspend growth slows down in Q4
15 January 2015
Marketing budgets increased for the ninth consecutive quarter in the final three months of 2014, according to the latest IPA Bellwether Report.
Stringer helps capture News UK's 'unquiet' talent
15 January 2015
The chief creative officer is hoping to boost subscribers at The Times and The Sunday Times by telling the stories behind the news headlines. By Arif Durrani.
World's media consumed by terror at start of 2015
15 January 2015
There's no way of avoiding it: this has been a terrible start to 2015. All the best intentions and ambitions aired at the start of the new year paled into insignificance as the horrific events started to unfold in France last week.
Is 2015 going to be a good media year?
15 January 2015
Given the rate of change in the industry, 2015 is as unpredictable as May's election. But optimism abounds, Arif Durrani says.
Omnicom clients miss out on bumper Celebrity Big Brother
09 January 2015
Omnicom Media Group is expected to be feeling the pressure this week after its decision to pull all clients from Channel 5's reality TV show Celebrity Big Brother, which launched to strong audiences of more than 3 million viewers.
Dennis Publishing's James Tye named deputy chairman of the PPA
09 January 2015
James Tye, chief executive of Dennis Publishing, has been appointed deputy chairman of the UK's magazine body, the Professional Publishers Association (PPA).
Newsworks appoints Denise Turner as director of insight
19 December 2014
Denise Turner is leaving Havas Media Group after 14 years to become director of insight at Newsworks.
Mail Advertising restructures under Rosemary Gorman
18 December 2014
Mail Advertising, the commercial operation for the Daily Mail and Mail on Sunday, has merged its classified and display advertising sales teams under Rosemary Gorman as part of a group restructure.
MediaCom wins global media planning business for Mars
18 December 2014
MediaCom has won the consolidating pitch for Mars' global media planning business, spanning 80 markets.
Karen Stacey to replace Simon Rees at DCM
17 December 2014
Simon Rees is stepping down as chief executive of Digital Cinema Media (DCM) at the end of January, to be replaced by interim leader Karen Stacey.
Commercial opportunity as TV meets human need for bonding
16 December 2014
Television content meets a fundamental human need for group and familial bonding like no other media, and advertisers benefit from the strong engagement, according to new research.
Carat hires Sally Silver as head of govt media team
16 December 2014
Carat has appointed Sally Silver, M4C's head of digital, to head up its government media team following the account's move into the Dentsu Aegis Network.
RAB launches app for agencies to produce demo radio ads
12 December 2014
The Radio Advertising Bureau (RAB) has launched an iPhone app called Aerials EarApp, designed to enable advertising creatives to produce "demo" radio ads on their smartphone.
Alan Rusbridger to step down as editor-in-chief of Guardian
10 December 2014
Alan Rusbridger will step down as editor-in-chief of Guardian News & Media in the summer of 2015, ending 20 years as one of the UK's most influential and outspoken editorial leaders.
Tablets set to overtake laptops as the second screen for TV viewing
10 December 2014
Tablets, led by Apple's iPad, Samsung's Galaxy and Google's Nexus, are set to overtake laptops as the UK's most popular place to watch television and films after main TV sets, according to research from Thinkbox.

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