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Arif Durrani

Head of Media

Blog: Arif on media

Arif Durrani is head of media for Campaign and the editor of MediaWeek. Read his features and analyses here, news here and blog here and Tweets @DurraniMix

Latest articles from Arif Durrani

DMG names Charlie Cox as Metro MD
30 October 2014
DMG Media has appointed Charlie Cox as the managing director of Metro Newspapers, which sees him replace Steve ­Auckland.
Why the days of Mail Online could well be numbered
30 October 2014
At the start of the year, I was advised by a senior press leader to "keep my eyes on Northcliffe House" - words that have served me well in 2014.
OMD retains Eurotunnel media business
29 October 2014
OMD has retained the pan-European media business for Eurotunnel, the owner of the Channel Tunnel and the accompanying rail service, ending a 260 day pitch process.
YouTube's Susan Wojcicki hints at ad-free subscription service
29 October 2014
Google's YouTube is in the early stages of developing an advertising-free subscription service for online video, according to chief executive Susan Wojcicki.
IPA 'concerned' by outcome of Telefónica's media review
23 October 2014
The IPA has voiced concerns after Telefónica reversed its appointment of Publicis Groupe's ZenithOptimedia and hired Havas to handle its £200 million European media account after a process estimated to have cost agencies $4 million (£2.5 million).
With momentum and now money behind it, the Vice hype needs to be believed
23 October 2014
The bristling excitement among the young masses milling into an East London church as dusk fell was palpable - it had all the hallmarks of a cult, but was in fact a clarion call for advertisers.
It was the press wot won it for the 'No' vote
23 October 2014
News UK's leader thinks the result of the Scottish referendum shows the enduring power of the press. By Arif Durrani.
ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
20 October 2014
Publicis Groupe's ZenithOptimedia's estimated £200 million European media business for O2, including the £50 million account in the UK, has been snatched away from them, following an intervention from Havas Media stakeholder and Vivendi chairman, Vincent Bolloré.
Mindshare names Neil Bruce as head of mobile
17 October 2014
Mindshare has hired Somo's Neil Bruce as head of mobile, replacing James Chandler, who recently moved into a newly created role as global mobile director for Mindshare.
iProspect appoints Britt Soeder as head of owned media
17 October 2014
iProspect has appointed of Britt Soeder as head of owned media in the UK. Soeder joins from Greenlight and will be responsible for leading iProspect's natural search team.
Q3 budgets show sustained growth
16 October 2014
Marketing budgets continued to rise in the third quarter of 2014, marking two years of continuous growth, according to the latest IPA Bellwether Report.
As the internet comes of age, it is up to agencies to really show their worth
16 October 2014
The celebration this week of ten years of the Internet Advertising Bureau's Engage conference serves as a reminder of just how fast the digital media landscape has developed.
Facebook takes on YouTube's video dominance
16 October 2014
The social network's regional director of UK and Ireland tells Arif Durrani why it is a force to be reckoned with in digital video.
Guardian joins forces with Telegraph for media planning tool
16 October 2014
Guardian News and Media (GNM) and Telegraph Media Group (TMG) have formed a ground-breaking partnership to launch a combined version of the Audiences not Platforms cross-platform planning tool.
Facebook IQ reveals marketing to millennials is flawed
15 October 2014
Marketing to millennials is fundamentally flawed as it fails to acknowledge the different characteristics prevalent in how young people interact today, according to a global study by Facebook IQ.
Vizeum retains £14m AB InBev in the UK and adds European markets
14 October 2014
Anheuser-Busch InBev has consolidated its pan European media within Dentsu Aegis Network, led by Vizeum in the UK, following a six-month review covering nine key markets.
Channel 5's Demand 5 among services to run on EE TV
14 October 2014
Channel 5 will launch its video-on-demand service, Demand 5, on EE's new television service when it launches in the coming weeks.
ITV Player revamps for mobile users
10 October 2014
ITV has redesigned its online ITV Player app for mobile users in response to rising demand from viewers on tablets and smartphones.
SMG creates London Operations Team and raft of promotions
09 October 2014
Starcom MediaVest Group UK (SMG) has created a London Operations Team (LOT) tasked with refining and rolling out new board strategies directly into the agency.
BBC calls review of media account
09 October 2014
The BBC has kick-started a review of its £5 million media account, currently handled by MEC Manchester.

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