Arif Durrani

Group News Editor

Arif has been with Brand Republic Group since September 2008 and is responsible for managing the daily news output across Brand Republic, Campaign, Marketing and Media Week. His team produces seven digital bulletins a day and feeds the news pages of the weekly magazines.

Relevant experience: Before joining Haymarket, Arif was news editor at Centaur’s media, marketing, advertising and design web portal. Prior to that he was guide editor and feature writer on a media and marketing title at Emap.

NCTJ-qualified, Arif entered journalism with stints at local newspapers after graduating in 1997. He also spent five years in corporate comms and customer publishing, and was launch editor of FIPP’s revamped Magazine World with John Brown.

Favourite ad: Guinness ‘Surfer', AMV BBDO (Uninspired, but at least I didn’t say Sony Balls)

Favourite track: Paul Weller, Wild Wood (Similarly uninspired)

One thing not a lot of people know about me: My mum taught Andrew Rawnsley English (always had a talent apparently)

If I wasn’t slaving away at Haymarket I’d be...? Sitting on a beach making a dent in that growing pile of ‘must-read’ books.

Latest articles from Arif Durrani

Advertising watchdog to investigate Snickers Twitter campaign: 26 January 2012; The Advertising Standards Authority (ASA) has launched an investigation into Snickers' innovative Twitter campaign following confusion surrounding the commercial nature of the activity.

WFA unveils keynote speakers for Global Marketing Conference: 23 January 2012; The World Federation of Advertisers (WFA) has today unveiled a provisional agenda for its 2012 Global Marketing Conference in March, including keynote presentations from marketing leaders at Anheuser-Busch InBev, L'Oreal and Coca-Cola.

Sky to promote broadband sale in TV campaign: 22 December 2011; Sky is set to continue its fairytale campaign with a retelling of Aesop's Fable, 'The Boy Who Cried Wolf' to promote its broadband offering from Christmas Day.

Saint co-founders Labbett and Gamble to exit RKCR/Y&R in 2012: 21 December 2011; Rainey Kelly Campbell Roalfe/Y&R is set to lose Simon Labbett and David Gamble, creative directors from the group's digital shop, Saint, in the new year.

Mindshare prepares for battle as Unilever calls £3bn global media review: 13 December 2011; Unilever has started a global review of its estimated £3 billion media planning and buying business, currently handled by WPP's Mindshare in the UK.

Lloyds help employees buy-out embattled Media Square for £11m: 08 December 2011; Media Square, the AIM-listed owner of integrated agency CST The Gate and direct agency CMW, has been bought by employees for approximately £11 million after its bank, Lloyds, refused to provide additional short-term funding requirements.

MPG restructures to create three divisions: 01 December 2011; MPG Media Contacts is restructuring its business model to focus on a "meaningful brands" philosophy.

Zeebox founder Rose: 'They're not ad breaks anymore, they're tweet breaks': 21 November 2011; Anthony Rose, founder of the lauded social TV app zeebox, believes commercial television is overdue a significant overhaul to keep up with both consumer and advertiser demands.

'Don't underestimate the power of Google' to drive growth, says Sorrell: 28 October 2011; WPP chief executive Martin Sorrell has highlighted "surprising positivity of the UK" despite the sluggish economy, driven by e-commerce, and particularly Google.

ITV's Hazlitt calls for common approach to ad targeting: 19 October 2011; ITV, the UK's biggest commercial broadcaster, has urged fellow broadcasters, publishers, agencies and advertisers to work towards a standard approach to ad targeting to avoid marketers "drowning in data".