Maisie McCabe

Senior Reporter

Maisie has been with Brand Republic Group since August 2008 and covers TV, radio, outdoor, cinema and regional media.
Maisie on Twitter: @MaisieMcCabe

Relevant experience: Work experience placements at The Guardian, The Independent on Sunday, Third Sector, Dazed and Confused, Olive and The Stool Pigeon in addition to freelancing for Time Out, NewStatesman.com and Dazed Digital. Maisie completed her postgraduate journalism diploma at City University in summer 2008.

Favourite ad: The Flat Eric ad for Levi’s Sta-Prest

Favourite track: It’s between Sister Nancy ‘Bam Bam’ and New Order ‘True Faith’.

One thing not a lot of people know about me: I’m a pretty open book…

If I wasn’t slaving away at Haymarket I’d be...? Researching seventeenth century political thought.

Latest articles from Maisie McCabe

Santander reviews £27m media account: 20 May 2013; Santander, the UK retail and corporate bank, has called a review of its £27 million media planning and buying account, currently held by Carat.

Ian Millner to remain MAA chair as it shakes up board: 17 May 2013; Ian Millner, chief executive of creative agency Iris, is to continue as chairman of the Marketing Agencies Association (MAA) for another year as part of widespread changes to the trade body's board.

EE adds Dare to agency roster to develop digital: 16 May 2013; EE has added Dare to its agency roster with a brief to work on its digital proposition, following a competitive pitch.

Bodyform owner in global media rethink: 16 May 2013; SCA, the consumer goods company that owns brands including Plenty and Bodyform, is reviewing its global media planning and buying account.

Microsoft finds that half of Britons do nothing about online privacy: 14 May 2013; Research for Microsoft's first ad campaign to raise awareness about online privacy found that although 84% of people are concerned about it almost 50% are doing nothing about it.

UKTV widens Really's appeal to men: 10 May 2013; UKTV is to update the on-air identity of Really, its free-to-air lifestyle channel, around the positioning of 'Really Gets You', from Wednesday 15 May in a bid to expand the channel's appeal to men.

Dyson hands £120m global media to Mindshare: 09 May 2013; Dyson, the British technology company behind the bag-less vacuum cleaners, has appointed Mindshare to its £120m global media account after a competitive pitch.

Tim Allan claims PM failed to define Big Society message: 09 May 2013; Tim Allan, the managing director of Portland Communications and former press adviser to Tony Blair, has criticised the way David Cameron sold his Big Society concept as a "poor example of effective political communication".

M/Six promotes Harris and Barnes to joint MD: 09 May 2013; M/Six has promoted Dan Harris, the client development director, and Ross Barnes, its digital director, to the roles of joint managing directors following a period of rapid growth.

Ferrero embarks on global media review: 09 May 2013; Ferrero, the Italian chocolate company, has called an international review of its media planning and buying business, putting the UK incumbent, MEC, on alert.

TalkSPORT hires Mills as sales chief: 09 May 2013; UTV Media has appointed Adam Mills, the former managing director of Admedia, as the sales director of talkSPORT, following the departure of Adam Bullock earlier this year.

Omnicom posts 2.9 per cent organic revenue growth in Q1: 09 May 2013; Omnicom has reported the strongest organic revenue growth of the major holding groups in the first three months of 2013, while Havas was the only one whose revenue declined.

Zurich hires IPG for creative, media and digital duties: 07 May 2013; Zurich Insurance Group has awarded its global integrated advertising, media and digital account to Interpublic Group after a pitch.

EDF Energy reviews European media account: 03 May 2013; EDF Energy, the energy company majority owned by the French state, is reviewing its media planning and buying account across Europe.

Havas returns to growth in UK, despite 'sharp downturn' in Europe: 03 May 2013; Havas, the marketing group, has reported flat revenue in the first three months of 2013, although BETC London's Bacardi win helped organic revenue grow 0.7% in the UK.

Blinkbox campaign targets LoveFilm Instant and Netflix: 03 May 2013; Blinkbox, the film-streaming service owned by Tesco, is turning up the heat on LoveFilm Instant and Netflix with a campaign that highlights selected films on its platform can be viewed over a year before they become available on other rival sites, without a subscription.

Panasonic brings 'everything you love' into one place: 02 May 2013; Panasonic is launching an international multimedia campaign to highlight the way viewers can customise the home screen of the brand's Viera TVs.

Subway flatbread ad promotes the power of choice: 01 May 2013; Subway is to launch a TV ad showing how choice can influence people's lives, as part of a £2m new ad campaign to promote its new low-fat flatbread range to healthy eaters.

Martin Sorrell's pay up 48% in 2012 as WPP confirms salary cut: 30 April 2013; Sir Martin Sorrell, the chief executive of WPP, was paid a total of £17.63m in 2012, up 47.6% year on year, after he received more than £11m from a long-term incentive plan and despite the group making reductions in response to shareholder pressure.

GoCompare.com is most complained-about advertiser of 2012: 30 April 2013; GoCompare.com was the most complained-about advertiser of the past year with a total of nearly 2,000 complaints, according to the Advertising Standards Authority.