Maisie McCabe
Maisie has been with Brand Republic Group since August 2008 and covers TV, radio, outdoor, cinema and regional media.
Maisie on Twitter: @MaisieMcCabe
Relevant experience: Work experience placements at The Guardian, The Independent on Sunday, Third Sector, Dazed and Confused, Olive and The Stool Pigeon in addition to freelancing for Time Out, NewStatesman.com and Dazed Digital. Maisie completed her postgraduate journalism diploma at City University in summer 2008.
Favourite ad: The Flat Eric ad for Levi’s Sta-Prest
Favourite track: It’s between Sister Nancy ‘Bam Bam’ and New Order ‘True Faith’.
One thing not a lot of people know about me: I’m a pretty open book…
If I wasn’t slaving away at Haymarket I’d be...? Researching seventeenth century political thought.
Latest articles from Maisie McCabe
- Bakers creates TV soundtrack just for dogs
- 13 February 2012
- Bakers, the Nestle owned pet food brand, has created an ad for dogs, which includes a high-pitched whistle that can not be heard by humans.
- Ernst & Young kicks off global media review
- 09 February 2012
- Ernst & Young, one of the big four accountancy companies, has approached media agencies ahead of a pitch for its global media planning and buying requirements.
- McCain cooks up potato-scented bus stop campaign
- 07 February 2012
- McCain Foods, the frozen food manufacturer, is installing the smell of baked potatoes to 10 bus stops around the country as part of its £1.4m push for Ready Made Jackets.
- Economist updates 'Where Do You Stand?' campaign
- 06 February 2012
- The Economist has launched two sets of posters as part of its 'Where Do You Stand?' campaign.
- Axe washes away the evidence
- 06 February 2012
- Unilever has introduced 'The Cleaner', the man whose job it is to clean up any tell-tale signs of partying, in a new campaign for its Axe brand (known as Lynx in the UK) in Argentina.
- Lacoste snaps up MPG Media Contacts
- 03 February 2012
- Lacoste, the French fashion brand, has appointed MPG Media Contacts to its media planning and buying account for its clothing and leather goods ranges, after a pitch.
- Grand Union's Anna Watkins takes up MD role at Initiative
- 02 February 2012
- Initiative has boosted its senior team with the hiring of Anna Watkins, the group managing director at the digital shop Grand Union, as its managing director.
- Absolute Radio updates Faces For Radio campaign
- 31 January 2012
- Absolute Radio has launched the latest phase of its long-running 'Faces For Radio' campaign and will target in-car and roadside audiences by using a live "now playing" feed on digital outdoor screens.
- Betfair appoints Arena Media to £2m account
- 30 January 2012
- Betfair, the online betting company, has appointed Havas Media-owned Arena Media as to its £2m media planning and buying account, without a pitch.
- NMA unveils sports films
- 26 January 2012
- The Newspaper Marketing Agency (NMA) has created a set of stop-frame animation films as part of a campaign to emphasise the passion readers have for sports coverage in newspapers.
- Jo Bacon joins MTV in marketing role
- 26 January 2012
- Jo Bacon, the former business director at Rainey Kelly Campbell Roalfe/Y&R, has joined MTV Networks UK and Ireland as its vice-president of marketing, creative and publicity.
- Bray Leino appoints Ex-DLKW creative Jon Elsom as ECD
- 20 January 2012
- Bray Leino, the Mission Marketing Group-owned full service agency, has appointed former Delaney Lund Knox Warren creative director Jon Elsom as its executive creative director, replacing Steve Hall.
- RAB recruits Clare Bowen as head of creative
- 19 January 2012
- The Radio Advertising Bureau is backing its £350,000 drive to champion higher standards in radio creative with the appointment of Clare Bowen to the new role of head of creative development.
- Channel 5 and MPG embroiled in trading dispute
- 12 January 2012
- Channel 5 is locked in a trading dispute with the Havas Media agency MPG Media Contacts.
- Damon Lafford joins Channel 4 as head of agency sales
- 10 January 2012
- Channel 4 has appointed Damon Lafford, currently head of trading at BSkyB's Sky Media, as one of its two heads of agency sales, in the first major appointment of the new Channel 4 sales structure.
- Netflix launches UK ad campaign
- 10 January 2012
- Netflix, the movie-streaming service which officially launched in the UK and Ireland yesterday, has kicked off a major multimedia advertising campaign today (10 January) in its first salvo against rivals LoveFilm and Sky.
- TfL excludes payday loan companies from big money sponsorships
- 09 January 2012
- Wonga.com and other payday loan companies are to be banned from signing major corporate sponsorships with Transport for London (TfL), following the highly criticised deal with Wonga for New Year's Eve 2010.
- Media agencies cautiously predict a flat Q1 for TV
- 06 January 2012
- The consensus among media agencies suggests the TV ad market will be flat year on year in the first quarter, a result many would welcome given the comparatively strong start to 2011.
- IPA calls for safeguards on media plurality
- 05 January 2012
- Media owners with share of a market in excess of 50% should automatically be "subject to undertakings which would prevent them from abusing their position", the Institute of Practitioners in Advertising (IPA) has told Ofcom.
- Aegis global trading chief Simon Pardon departs
- 05 January 2012
- Simon Pardon, global chief trading officer at Aegis Media and the former managing director of ITV sales house Granada Enterprises, has left Aegis to "pursue other interests".
