Sara Kimberley

Senior Reporter

Sara has been with Brand Republic Group since February 2009 and reports on all things digital in media and marketing, including the mobile sector.
Sara on Twitter: @SaraKimberley

Relevant experience: Worked on Centaur's Precision Marketing for four years where she became news editor. Has a PMA post graduate in Journalism

Favourite ad: Compare the Market ‘Simples!'

Favourite track: Snow Patrol ‘Chasing Cars'

One thing not a lot of people know about you: I speak Farsi

If I wasn't slaving away at Haymarket I'd be...? Working on a get rich quick scheme somewhere on a tropical island or I'd be a racing car driver.

Latest articles from Sara Kimberley

Co-op appoints Leo Burnett to £50m ad account: 25 May 2012; The Co-operative Group is set to appoint Leo Burnett to handle its £50m advertising account.

Howard joins Fold7 as planning chief: 24 May 2012; David Howard, the co-founder of Johnny Fearless, has left the agency to join Fold7 as its head of planning.

WPP appoints Deborah Kerr to head Team News: 24 May 2012; WPP has appointed Deborah Kerr to oversee Team News, its new agency unit that launched to service the News International business.

Cadbury Wispa launches £3.5m ad campaign: 22 May 2012; Cadbury Wispa has launched a £3.5m ad campaign to promote its bitesize addition, targeting teenagers who may not have heard of the brand before its 2008 relaunch.

Ogilvy & Mather chief Hugh Baillie steps down: 21 May 2012; Hugh Baillie, Ogilvy & Mather's chief executive, is stepping down from the helm at the agency.

Safestore launches first ever TV ad: 21 May 2012; Safestore, self-storage company, has unveiled its first TV ad campaign.

One LIfe launches Guinness World Record campaign for DJ Relay: 18 May 2012; Charity One Life is launching a campaign to support its Guinness World Record attempt for the longest DJ Relay.

B&Q calls direct marketing review: 17 May 2012; B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets professionals in the building trade.

PAA lands Investec private banking account: 17 May 2012; Investec has appointed Partners Andrews Aldridge to handle the direct, digital and social media account for its private banking division.

Department of Health reviews anti-smoking ad brief: 17 May 2012; The Department of Health is reviewing the advertising agency arrangements on its high-profile anti-smoking campaign.

Flybe takes a swipe at rivals in humorous ad: 14 May 2012; Flybe has launched a humorous campaign to set it apart from rival low-cost airlines.

Carlsberg launches star-studded football-focused ad: 11 May 2012; Carlsberg is launching a star-studded patriotic TV ad campaign this weekend, featuring Sir Bobby Charlton, Ian Wright and Des Lynam, to promote its sponsorship of the UEFA Euro 2012Football Championship.

HIV clinic and Stephen Fry crowdsource video campaign: 11 May 2012; HIV and sexual health clinic, 56 Dean Street, and actor Stephen Fry are crowdsourcing an ad campaign to raise awareness of the life-threatening disease.

Quiet Storm wins Claims Direct task: 10 May 2012; Claims Direct, the personal injury compensation business, has appointed Quiet Storm to handle its £5 million advertising account.

HMRC hires WCRS for interim ad task: 10 May 2012; HM Revenue & Customs has hired WCRS to handle its advertising business in the interim period ahead of the appointment of a Government Procurement Service ad roster in the autumn.

McDonald to head planning at Isobar: 10 May 2012; Isobar UK has appointed Patricia McDonald, the head of digital strategy at CHI & Partners, as its executive planning director.

The Guardian reviews direct marketing account: 10 May 2012; Guardian News & Media is reviewing the direct marketing account for The Guardian.

Diet Chef appoints CMW to £3.6m integrated account: 08 May 2012; Diet Chef, the food delivery service, has appointed CMW to handle its estimated £3.6m integrated account, following a competitive three-way pitch.

Electrolux appoints DDB Europe to £25m pan-European ad account: 04 May 2012; Electrolux, the household appliance manufacturer, has appointed DDB Europe to handle its £25m pan-European ad account.

CityJet hands £4m ad account to Beta: 04 May 2012; CityJet, the London-based airline, has appointed Beta to handle its estimated £4m pan-European advertising account.