Anne Cassidy

Latest articles from Anne Cassidy

Electrolux reviews £25m ad business

09 February 2012

Electrolux, the household appliance manufacturer, is reviewing its £25 million pan-European ad account.

Flybe calls £5m creative review

09 February 2012

Flybe, the budget airline, has approached ad agencies regarding its £5 million advertising account, as it looks to bolster its share of a competitive market.

Work Club scoops Greenpeace brief

02 February 2012

Greenpeace, the environmental organisation, has hired Work Club to develop an integrated campaign to oppose intensive over-fishing by European fleets.

Eurostar to appoint AMV BBDO to pan-European advertising

27 January 2012

Eurostar is set to appoint AMV BBDO to its pan-European advertising account following a pitch.

Russian Standard calls global ad review

26 January 2012

Russian Standard Vodka is conducting a global review of its advertising arrangements as it prepares for a major brand push.

Bulmers kicks off creative review

26 January 2012

Bulmers is reviewing its £3 million advertising account as it aims to strengthen its positioning against rivals such as Magners.

W+K Honda campaign lands top Anna award

25 January 2012

Wieden+Kennedy has won the top prize at the Awards for National Newspaper Advertising for the third time in the event's seven years.

Mother picks up Zeebox creative account

19 January 2012

Zeebox, the social TV platform that recently sold a 10 per cent stake to BSkyB, has appointed Mother for its first major brand push.

Agencies line up for Signet ad brief

19 January 2012

Signet, the owner of the jewellery chains Ernest Jones, H Samuel and Leslie Davis, has started talks with advertising agencies.

National Trust sees shops for ad task

19 January 2012

The National Trust is looking for an ad agency to act as its strategic and creative partner.

Co-op calls £50m agency roster review

19 January 2012

The Co-operative Group, which spends £50 million on advertising, is launching a review of its agency roster.

Asics appoints 180 Amsterdam as global ad agency

12 January 2012

Asics, the Japanese sportswear brand, has appointed 180 Amsterdam as its global advertising agency.

Isobel scoops £5m Jackpotjoy ad task

12 January 2012

The Gamesys Group has hired Isobel to handle its £5 million advertising account for Jackpotjoy, the online gaming and bingo site.

RSPCA begins hunt for creative agency

01 December 2011

The RSPCA is looking for an agency to handle an advertising campaign around food labelling.

Roundhouse hires Fallon for ad task

01 December 2011

Fallon has picked up the advertising business for the Roundhouse, the North London music venue.

What can the man who made Moyles do for Saatchis?

01 December 2011

Andy Parfitt's time at the BBC should serve him well in his new talent role. Anne Cassidy reports.

Krow captures £84m DFS ad business

25 November 2011

DFS Furniture, the retailer which is the UK's sixth biggest advertiser, has hired Krow to handle its £84 million advertising account after a pitch.

Lurpak shifts global ad account into Wieden & Kennedy

25 November 2011

Lurpak has moved its global advertising account out of Saatchi & Saatchi and into its UK incumbent Wieden & Kennedy without a pitch.

Work Club hired for Coke water activity

24 November 2011

Coca-Cola has appointed Work Club to handle mobile strategies and applications for its global water brands.

BBH and DDB reach final stage of £36m Virgin Media pitch

17 November 2011

Virgin Media has selected Bartle Bogle Hegarty and incumbent DDB UK to go through to the final stage of the pitch for its £36 million advertising account, knocking out Mother and Adam & Eve.