John Reynolds
John has been with Brand Republic Group since February 2008 and is a media and marketing reporter with a focus on newspapers and food sectors. In addition to his duties writing news, profiles and analysis pieces, he also assumes news editing and managing duties when required.
John on Twitter: @johnreynolds10
Relevant experience: Started at Wigan Evening Post in 2004 before moving to Marketing Week. Qualified with NCTJ preliminary in 2005.
Favourite ad: Jimmy Bullard's Wash and Go spoof ad springs to mind
Favourite track? Rhythm is Rhythm's ‘It is What Is'
One thing not a lot of people know about you? I once spent a lot of time with Jerry Dammers (from The Specials) in Greece without realising who he was
If I wasn't slaving away at Haymarket I'd be...? Enjoying myself at Haymarket
Latest articles from John Reynolds
- BMW unveils plans for floating Olympic showroom
- 13 February 2012
- BMW, the official automotive partner for the London 2012 Games, has unveiled plans for a state-of-the-art, floating showroom, as a central plank of its sponsorship of this year's Olympics.
- Betfair to knock rivals for the first time in campaign
- 10 February 2012
- Betfair is to name rival bookies for the first time as part of its new Europe-wide marketing campaign.
- PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising
- 10 February 2012
- PepsiCo is slashing 8,700 jobs, around 3% of its workforce, and is to mirror rival Coca-Cola by announcing a major investment in advertising and marketing.
- Jennifer Saunders fronts 'Choccy Philly? Don't Be Silly' campaign
- 08 February 2012
- Kraft is launching an integrated advertising campaign, called 'Choccy Philly? Don't Be Silly', which stars Jennifer Saunders parodying people's extreme reaction to its new cream cheese chocolate spread.
- RB commits £100m to building brands and 'powermarkets'
- 08 February 2012
- Reckitt Benckiser has today committed to an additional £100m investment in brand building and is mirroring its Powerbrand initiative by identifying 16 new Powermarkets.
- Umbro sidelines John Terry from ad campaigns
- 07 February 2012
- Sports brand Umbro is seeking fresh football brand ambassadors, with former England captain John Terry left out of its marketing amid allegations of racism against him.
- Warburtons parts company with marketing director Hayes
- 06 February 2012
- Warburtons has parted company with marketing director Richard Hayes after nearly five years.
- O2 extends England rugby sponsorship for four years
- 06 February 2012
- O2 has signed a new four-year extension to its sponsorship of the Rugby Football Union (RFU), which is thought to trump the value of the previous £4m a year contract and will add England home matches to its Priority tickets offering for customers.
- Ben & Jerry's mirrors Haagen-Dazs with liquid centre ice-cream launch
- 06 February 2012
- Ben & Jerry's is mirroring rival Haagen-Dazs by launching its own liquid centre mini ice-cream pot, which will debut in Tesco later this month.
- Goldstone to exit Premier Foods
- 03 February 2012
- Troubled food company Premier Foods is parting company with group marketing director Jon Goldstone, who is leaving the owner of Mr Kipling and Hovis after a restructure of its marketing operations.
- BT broadband customer base reaches 6.1 million
- 03 February 2012
- BT has reported a pre-tax profit lift of 18% to £628m in the third quarter of 2011 and said it had added 262,000 customers over its broadband network in the period, boosting its overall broadband customer base to 6.1million.
- Unilever ups ad and promotional spend by £124m
- 02 February 2012
- Unilever, the owner of brands including Ben & Jerry's and Flora, said it spent an extra €150m (£124m) on advertising and promotions in 2011, to make a total of €6.2bn (£5.13bn)
- Tesco shifts UK number two out of role
- 02 February 2012
- Bob Robbins, Tesco's chief operating officer who netted himself more than £200,000 by selling shares in the supermarket just before it issued a profits warning, has been shifted out of his role as number two executive in the UK.
- Pampering brands Nivea and Maybelline score well in brand survey
- 01 February 2012
- Pampering brands Nivea and Maybelline are among those brands that have increased their brand allure, while Apple dominates at the top of the UK and international list of most desirable brands, according to new research.
- Starbucks to open in India
- 31 January 2012
- Starbucks is to open its first outlets in India this year, as part of an agreement between the Seattle-based coffee chain and the Tata conglomerate.
- Brit Insurance marketing cuts threaten cricket sponsorship
- 31 January 2012
- Brit Insurance has axed its marketing and communications team, putting the future of its sponsorship of the England cricket team in doubt.
- Brazil pitches Christ statue to Primrose Hill residents
- 27 January 2012
- The Brazilian government wants to erect a giant replica of Christ the Redeemer on London's Pirmrose Hill to promote the 2016 Rio Olympics.
- Innocent to part company with marketing director Delabriere
- 25 January 2012
- Thomas Delabriere, marketing director at Innocent Drinks, is leaving the drinks company after three years in the role, Marketing can exclusively reveal.
- LOCOG readies marketing push for unsold Olympic football tickets
- 24 January 2012
- The organisers of London 2012 are being forced to undertake a major marketing campaign to turn around lacklustre sales of tickets for the Olympic football competition.
- Nike launches Nike+ FuelBand
- 20 January 2012
- Nike is launching a high-tech wristband, called Nike+ FuelBand, which helps people track their movement in sports and everyday activities.
