John Reynolds

Senior Reporter

John has been with Brand Republic Group since February 2008 and is a media and marketing reporter with a focus on newspapers and food sectors. In addition to his duties writing news, profiles and analysis pieces, he also assumes news editing and managing duties when required.
John on Twitter: @johnreynolds10

Relevant experience: Started at Wigan Evening Post in 2004 before moving to Marketing Week. Qualified with NCTJ preliminary in 2005.

Favourite ad: Jimmy Bullard's Wash and Go spoof ad springs to mind

Favourite track? Rhythm is Rhythm's ‘It is What Is'

One thing not a lot of people know about you? I once spent a lot of time with Jerry Dammers (from The Specials) in Greece without realising who he was

If I wasn't slaving away at Haymarket I'd be...? Enjoying myself at Haymarket

Latest articles from John Reynolds

Can Sky continue its reign as undisputed champ of UK sports broadcasting?: 29 May 2013; It sounds like the plot of a Hollywood sports movie. The unloved outsider wins one fight after another until, eventually, he stands alone as the undisputed champion. Then, just as he begins to enjoy the fruits of his success, he must face down his toughest challenger yet.

'We never expected to be Champions League sponsor for 21 years' says Ford marketer: 24 May 2013; "We never expected to be a UEFA Champions League sponsors for 21 years", says senior Ford marketer Mark Jones, ahead of this year's final, while other sponsors undertake an array of marketing activity.

BT signs up as first partner of Olympic legacy charity Join In: 23 May 2013; BT is hoping to make "volunteering the next social movement", after signing up as the first commercial partner of the Olympic legacy charity Join in.

Interflora legal victory over M&S signals new 'cautious' approach to keyword bidding: 22 May 2013; Brands are likely to be more cautious when bidding online for competitors' keywords and phrases following a key High Court ruling, according to a legal expert.

Nike campaign asks fans to put country before football club: 20 May 2013; Nike is to weigh into football's club-versus-country debate with a new social media campaign called "Country First Club Second", to coincide with the unveiling of the new Nike-supplied England team shirts.

Vodafone UK appoints Daryl Fielding to top marketing post: 20 May 2013; Vodafone UK has appointed former Kraft marketer Daryl Fielding as its new brand director, replacing Danielle Crook, who left to join Starbucks last year.

Kellogg's hits back at own-label with top secret Special K recipe: 17 May 2013; Kellogg's is taking a leaf out of Coca-Cola's book by creating a top secret new recipe for its Special K brand, as the cereal giant looks to fight back against the rise of supermarket own-brand cereals.

Vauxhall and FA power ahead with new four-year England deal: 17 May 2013; Vauxhall has extended its deal with The Football Association (FA) for a further four-years as England football team lead sponsor, with the car marque claiming its sponsorship has delivered "extraordinary" levels of brand awareness.

What Aon really thinks about Sir Alex Ferguson's retirement: 16 May 2013; The retirement of Manchester United manager Sir Alex Ferguson has dominated the sporting headlines, but to date little has been said about the impact his departure would have on the club's commercial partners.

Google beats Apple to launch music streaming service: 16 May 2013; Google is launching a music streaming subscription service called All Access as it looks to compete with the likes of Spotify and Microsoft's Xbox Music.

How UEFA has looked to grow its Europa League brand: 15 May 2013; This evening (15 May) Chelsea will take on Benfica in the UEFA Europa League final. The game, screened live on ITV, is anticipated reaching a record global audience.

Thomas Cook ad banned for encouraging children to behave badly: 15 May 2013; A controversial Thomas Cook TV ad featuring a man letting down a holiday coach tyre has been banned after the ASA was deluged with more than 100 complaints.

Nestlé axes Jenny Craig in the UK: 15 May 2013; Nestlé is axing Jenny Craig, its UK weight-loss programme, putting 12 jobs at risk.

Paddy Power has 'no' plans to end controversial ads: 14 May 2013; Paddy Power today said it has "no" plans to pull back from running controversial advertising and claims it's on the way to becoming one of the leading consumer brands in the country.

Rising utility bills the leading worry for UK consumers: 13 May 2013; Rising utility bills are now the single biggest concern for twice as many UK consumers (15%) as they were two years ago (8%), according to new research figures from Nielsen.

Why marketers are ditching their brands for life in adland: 13 May 2013; Increasing numbers of brand marketers are being tempted by life in adland and are making the switch in careers. We asked four senior marketers who have already made the leap if they missed life as the client.

Unilever readies first 100% organic haircare range: 13 May 2013; Unilever is launching a new haircare range under its Timotei brand, which it claims will be the UK's first mass market 100% organic haircare range.

Waitrose replaces Brit as England cricket team sponsor: 10 May 2013; Waitrose is to replace Brit Insurance as the primary sponsor of the England cricket team, marking its first move into the sport with a three-year deal.

Coca-Cola vows to end all advertising to children: 09 May 2013; Coca-Cola is to expand calorie labelling to the front of all packs and has pledged not to advertise to children under 12-years-old, as it seeks to take the offensive against criticism that it is a contributing to global obesity problems.

Sponsors ready Fergie tributes while sports marketers voice concerns: 08 May 2013; Aon and Thomas Cook are among the Manchester United sponsors preparing to pay tributes to Sir Alex Ferguson, although some experts believe the manager's shock retirement will make some of the club's sponsors uneasy.