John Reynolds

Senior Reporter

John has been with Brand Media since February 2008 and is a media and marketing reporter with a focus on newspapers and food sectors. In addition to his duties writing news, profiles and analysis pieces, he also assumes news editing and managing duties when required.
John on Twitter: @johnreynolds10

Relevant experience: Started at Wigan Evening Post in 2004 before moving to Marketing Week. Qualified with NCTJ preliminary in 2005.

Favourite ad: Jimmy Bullard's Wash and Go spoof ad springs to mind

Favourite track? Rhythm is Rhythm's ‘It is What Is'

One thing not a lot of people know about you? I once spent a lot of time with Jerry Dammers (from The Specials) in Greece without realising who he was

If I wasn't slaving away at Haymarket I'd be...? Enjoying myself at Haymarket

Latest articles from John Reynolds

Kellogg's Rice Krispies Squares launches 3D ad: 25 May 2012; Kellogg's is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice Krispies Squares brand.

Center Parcs TV ad banned: 16 May 2012; A TV ad for Center Parcs has been banned by the advertising watchdog for promoting a family deal that was only available in the middle of the week during school term time.

Lush ad banned over claims that reptile trading was driving species to extinction: 09 May 2012; An ad for cosmetics company Lush has been banned by the advertising watchdog after it ruled that its claim that reptile trading was driving the species to extinction was false.

T-Mobile launches Jubilee ad with Harry Hill and David Dickinson: 02 May 2012; T-Mobile is the latest brand to tap into the excitement around the Queen's Diamond Jubilee, with a TV campaign which launches tonight (2 May) and will feature celebrities including Louie Spence and David Dickinson.

Jammie Dodgers introduces Choccie Dodger Monkey: 25 April 2012; Burton's Jammie Dodgers, the household biscuit favourite, is launching a campaign to support a new chocolate-flavoured variant, which will debut during this weekend's episode of 'Britain's Got Talent'.

Mars kicks off its Euro 2012 ad campaign: 16 April 2012; Mars has launched its Euro 2012 TV ad, which features a Mars bar-eating steward producing heroic saves to defy the Premier League's top marksman, Robin van Persie.

ASA bans Budweiser radio ad for linking alcohol to sexual success: 11 April 2012; A radio ad for Budweiser has been banned after the advertising watchdog ruled it linked alcohol to sexual success.

American Apparel banned from running revealing ads: 04 April 2012; The Advertising Standards Authority (ASA) has banned American Apparel from running a series of ads showing women in revealing and suggestive poses, after receiving a complaint that the ads were pornographic and exploitative of women.

Virgin Media launches TV ad with Branson and Tennant: 30 March 2012; Virgin Media is launching a TV ad this weekend featuring Sir Richard Branson, actor David Tennant and a time machine, which, for the first time, will showcase its bundled TV, broadband and telephone services in one broadcast campaign.

Dyson fails to get rival Vax ad banned: 28 March 2012; Dyson has failed to get a TV ad for vacuum maker Vax banned after it questioned the substance of its rival's claims that boasted "outstanding suction power".

Pepsi Max launches crowd-surfing football ad starring Lionel Messi: 27 March 2012; Pepsi has launched its 2012 'Football' campaign for its Pepsi Max drinks brand, which features Lionel Messi, Didier Drogba and other footballing stars crowd surfing at an outdoor music festival.

Quorn forced to back down on overfishing claim: 21 March 2012; Quorn, the meat and fish substitute, has been forced to amend a claim on its website that said "popular fish like cod and tuna are endangered by overfishing", after a complaint by The Seafish Industry Authority.

Chewits internet game dodges food pressure group complaint: 14 March 2012; Chewits has prevailed against Sustain, after the campaign group failed to convince the advertising watchdog that an internet game for the chewy sweets was peddling false health credentials.

Octagon buys creative and music agency FRUKT: 06 March 2012; Interpublic Group (IPG)-owned sports and entertainment agency Octagon is building its presence in the music-marketing business with the purchase of UK-based FRUKT, which counts Coca-Cola and Southern Comfort among its clients.

Morrisons, Unilever and Mercedes trial NFC and QR outdoor digital technology: 05 March 2012; Unilever, Morrisons and Mercedes are among those brands trialling the use of Near Field Communications (NFC) and Quick Response (QR) technology on digital outdoor sites, as they move to tap into the increased use of smartphones and garner improved customer data.

The Sun on Sunday to launch debut TV ad during the Brits: 21 February 2012; Rupert Murdoch's News International will broadcast its first dedicated ad for The Sun on Sunday tonight (21 February) during ITV's coverage of the Brit Awards, while rivals are to respond with TV ads on Friday and Saturday.