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Maisie McCabe

Senior Reporter

Maisie has been with Brand Republic Group since August 2008 and covers TV, radio, outdoor, cinema and regional media.
Maisie on Twitter: @MaisieMcCabe 

Relevant experience: Work experience placements at The Guardian, The Independent on Sunday, Third Sector, Dazed and Confused, Olive and The Stool Pigeon in addition to freelancing for Time Out, NewStatesman.com and Dazed Digital. Maisie completed her postgraduate journalism diploma at City University in summer 2008.

Favourite ad: The Flat Eric ad for Levi’s Sta-Prest

Favourite track: It’s between Sister Nancy ‘Bam Bam’ and New Order ‘True Faith’.

One thing not a lot of people know about me: I’m a pretty open book…

If I wasn’t slaving away at Haymarket I’d be...? Researching seventeenth century political thought.

Latest articles from Maisie McCabe

Comparethemarket.com first UK brand to run Facebook Premium Video ads
26 August 2014
Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character.
Beiersdorf postpones review after MAA criticisms of procedure
18 August 2014
Beiersdorf has postponed a €2 million (£1.6 million) European below-the-line review, after the Marketing Agencies Association called for agencies to boycott the process because of how it was being run.
Paddy Power 'mass debater' ad cleared by ad watchdog
13 August 2014
Paddy Power's "mass debater" ad that was published ahead of the TV debates between Nigel Farage and Nick Clegg has escaped censure, despite claims its allusions to masturbation were offensive.
Twitter introduces optimised campaigns
08 August 2014
Twitter has introduced objective-based campaigns, which allow advertisers to only pay for ads that meet their campaign objectives.
The New York Times runs first cannabis ad
04 August 2014
The New York Times ran its first ever ad for a marijuana-related product yesterday - a full-page advertisement for Leafly, an app that provides information on medical marijuana dispensaries.
Apple's Claire Lewis joins Inter Milan as marketing director
24 July 2014
Claire Lewis, the international marketing director at Apple's iTunes, is joining Italian football club Inter Milan as marketing director.
Sponsors congratulate Rory McIlroy on Open triumph
21 July 2014
Nike, Omega and Bose were among the brands to congratulate Rory McIlroy, the Northern Irish golfer, on winning the Open yesterday afternoon.
Tom Hiddleston Jaguar ad banned for encouraging irresponsible driving
16 July 2014
The ad watchdog has banned a Jaguar Land Rover ad starring the actor Tom Hiddleston, who played Loki in the 'Thor' films, for encouraging drivers to behave irresponsibility.
EC suggests restrictions on online gambling advertising
15 July 2014
The European Commission has recommended a series of measures to protect consumers from online gambling services, including ensuring that their advertising is more socially responsible.
TfL targets road rage with emotive campaign
14 July 2014
Transport for London has unveiled a major behavioural change campaign to try and get people in the capital to be more considerate of each other when they are on the roads.
Brands make the most of Germany's dramatic victory over Brazil
09 July 2014
Tesco, Paddy Power, Adidas and PornHub are among the brands to have made the most of Germany's 7-1 thrashing of the hosts, Brazil, in the first World Cup semi-final last night.
News UK top marketer Katie Vanneck-Smith promoted to MD of Dow Jones
25 June 2014
News Corp has promoted Katie Vanneck-Smith, the chief marketing officer of News UK, to chief customer officer and global managing director of Dow Jones.
Paddy Power 'locks up traitor' who bet on Italy in World Cup stunt
16 June 2014
Paddy Power has continued its tactical World Cup campaign with a special build billboard featuring a caged "traitor" who had bet on Italy beating England on Saturday.
Sky and David Beckham launch European football channel
10 June 2014
Sky Sports is launching an ad campaign featuring David Beckham to promote its new European football channel, Sky Sports 5, and its competitive broadband offer.
Facebook asks EC to review £19bn WhatsApp deal
28 May 2014
Facebook has asked the European Commission (EC) to review its $19 billion purchase of WhatsApp.
Pepsi Max releases Idris Elba-directed film
28 May 2014
Pepsi Max has released the latest instalment in its 'Beats of the Beautiful Game' series, a short film directed by Idris Elba.
Channel 4 to stream live Sam Smith gig in Google Play deal
26 May 2014
Channel 4 is to broadcast a live performance from the singer songwriter Sam Smith on Friday night, as part of a deal with Google Play, MediaCom, The Outfit and Universal Music.
Ladbrokes poster campaign condemned for glamorising gambling
22 May 2014
The advertising watchdog has received 67 complaints that the latest Ladbrokes outdoor ad campaign glamorises gambling and links it to sexual success.

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