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Maisie McCabe

Senior Reporter

Maisie has been with Brand Republic Group since August 2008 and covers TV, radio, outdoor, cinema and regional media.
Maisie on Twitter: @MaisieMcCabe 

Relevant experience: Work experience placements at The Guardian, The Independent on Sunday, Third Sector, Dazed and Confused, Olive and The Stool Pigeon in addition to freelancing for Time Out, NewStatesman.com and Dazed Digital. Maisie completed her postgraduate journalism diploma at City University in summer 2008.

Favourite ad: The Flat Eric ad for Levi’s Sta-Prest

Favourite track: It’s between Sister Nancy ‘Bam Bam’ and New Order ‘True Faith’.

One thing not a lot of people know about me: I’m a pretty open book…

If I wasn’t slaving away at Haymarket I’d be...? Researching seventeenth century political thought.

Latest articles from Maisie McCabe

Paddy Power Oscar ad banned for bringing advertising into disrepute
19 March 2014
Paddy Power's Oscar Pistorius ad has been banned for bringing advertising into disrepute, trivialising the sensitive issues around a murder trial and causing offence on the grounds of disability.
Lastminute.com launches digital video campaign for Secret Hotels
14 March 2014
Lastminute.com is launching a digital campaign to promote its Top Secret Hotels service.
Tesco mulls new strategy on loyalty
13 March 2014
Tesco has approached leading CRM agencies for input on its loyalty strategy at a time when the chief executive, Philip Clarke, is under pressure to rejuvenate the supermarket.
Mondelez signs global partnership with Facebook
07 March 2014
Mondelez International, the owner of Cadbury and Oreo, has signed a global strategic partnership with Facebook.
Yahoo signs Jose Mourinho for World Cup
06 March 2014
Jose Mourinho, the Chelsea manager, has signed up as Yahoo's global football ambassador ahead of the 2014 Fifa World Cup.
Paddy Power's Oscar Pistorius ad withdrawn by ASA after more than 5,000 complaints
05 March 2014
The Advertising Standards Authority has taken the rare step of withdrawing Paddy Power's controversial Oscar Pistorius ad pending its investigation.
Government launches review on gambling ads
05 March 2014
The Government has launched a wide-ranging review of gambling advertising after growing criticism that children are being exposed to it.
Birds Eye focuses on family life with £60m relaunch campaign
03 March 2014
Birds Eye has kicked off a £60 million pan-European relaunch campaign, with a spot by Havas Worldwide London featuring a modern family eating the brand's fish fingers and frozen peas.
EE launches viral homage Gold Spot campaign
28 February 2014
EE, the mobile operator, has launched a new Gold Spot ad campaign featuring cinematic remakes of popular viral videos, such as Gary Brolsma's 'Numa Numa'.
Facebook buys WhatsApp for $19bn but rules out ads
20 February 2014
Facebook has agreed to buy the mobile messaging service WhatsApp for $19 billion (£11.4 billion), in a cash-and-share deal.
Brands should not try and 'chance' live events, says Twitter's new sales chief
18 February 2014
Rather than try and "chance it" when using Twitter during live events, brands should plan around expected moments, according to Dara Nasr, the newly promoted sales director of Twitter UK.
Adidas tweets congratulations to snowboarder Jenny Jones
10 February 2014
Adidas tweeted its congratulations to the snowboarder Jenny Jones, the winner of Team GB's first medal of the Sochi 2014 Winter Olympics, and the country's first ever on snow.
Google's UK revenue up 15% to $1.5bn
31 January 2014
Google's UK revenues reached $1.5 billion (£910.5 million) in the final three months of 2013, up 15.4 per cent year on year.
Sky launches free YouTube channel as part of entertainment push
27 January 2014
BSkyB is launching a YouTube channel that will broadcast whole episodes from some of its most high-profile series, as part of the company's biggest ever push for its entertainment programming.
Premier Inn kicks off largest ever media spend
20 January 2014
Premier Inn, the hotel chain, has launched a £15 million ad campaign, the brand's largest media spend to date
Cadbury ditches 'Joyville' campaign but commits to TV advertising
13 January 2014
TV will always play a part of the mix in Cadbury's campaigns, according to Matthew Williams, the marketing activation director at Mondelez International, speaking ahead of a £7.5 million push behind Dairy Milk.
Co-op Bank runs second ad following scandal
13 January 2014
The Co-operative Bank thanked its customers, colleagues and investors in a print ad, as further allegations were made in yesterday's Mail on Sunday about the bank's former chairman Paul Flowers.
Lucozade ad campaign banned for water comparisons
08 January 2014
Lucozade has been rapped by the ad watchdog after a high-profile ad campaign claiming its sport drink hydrates and fuels better than water, was banned for breaching the rules on health claims in advertising.

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