Sarah Shearman

Reporter

What you do at Haymarket: Reporter covering digital media and marketing for Marketing, Brand Republic, Media Week and Campaign
Sarah on Twitter:@shearmans

Relevant experience: Editorial assistant at Money Management at the Financial Times and before that I studied post-graduate journalism at Cardiff University.

Favourite ad: Google Chrome 'The Wilderness Downtown'

Favourite track: Velvet Underground ‘Who loves the sun’

One thing not a lot of people know about you: There’s is not much people don’t know, unfortunately.

Latest articles from Sarah Shearman

Barclays Pingit app attracts 120,000 downloads in five days: 22 February 2012; Barclays' has revealed it has received over 120,000 downloads of its new mobile transactions app Pingit in the five days since it launched.

Currys owner enters movie-rental market: 22 February 2012; Dixons Retail, the electronics retail group that owns Currys, PC World and Dixons.co.uk, is launching a movie-rental service called Knowhow Movies, which has ambitious plans to take on LoveFilm, Netflix and BlinkBox.

Reckitt Benckiser's media chief Ian Hutchinson departs: 17 February 2012; Reckitt Benckiser's worldwide media director Ian Hutchinson is leaving the company after 16 years.

Social key to Google's future growth: 17 February 2012; Social media will be key to Google's growth and the company expects it to experience the same rapid growth rate it has experienced with mobile, according to Ian Carrington, mobile sales director at Google UK.

Apple moves to quell concern over data privacy: 17 February 2012; Apple has bowed to growing pressure over privacy, saying in a statement yesterday that it would block apps for its mobile devices that take contact data from users without their explicit consent.

Weighing up Twitter's branded adventure: 17 February 2012; The platform has launched its branded pages, but are they valuable enough to persuade companies to part with £25,000 for the privilege of operating one?

O2 courts UK developers to find new uses for NFC: 16 February 2012; O2 is turning to the developer community to find new applications for near field communication (NFC) technology, as it moves to bring the smartphone technology into the mainstream.

Downing Street plans careers brand to target youth unemployment: 14 February 2012; The Prime Minister's office is launching a digital brand intended to help young people make better career choices, as the government seeks to reduce youth unemployment.

Drinks body launches campaign for responsible alcohol marketing: 13 February 2012; The European Forum for Responsible Drinking (EFRD), whose members includes Bacardi, Diageo and Pernod Ricard, has launched a digital campaign that targets marketers and agencies, to promote responsible marketing practices for alcoholic drinks.

Brands struggling to follow consumer journey online, finds IAB: 10 February 2012; Over half of brands still struggle with following and understanding the journey of a potential consumer online, known as attribution modelling, according to new research from the Internet Advertising Bureau (IAB).

Marmite aims to spread love with Facebook e-cards: 10 February 2012; Marmite, the Unilever-owned yeast spread brand, has teamed up with artist Pete Fowler to create a series of e-cards for Facebook users to send to their loved ones on Valentine's Day.

Groupon reins in marketing spend as it reports loss of $42.7m: 09 February 2012; Groupon has cut its marketing spend by nearly $50m in the three months to 31 December 2011 and reports a net loss of $42.7m (£27m) in its first set of financial figures since it floated last year.

Google releases Chrome for mobile: 08 February 2012; Google has launched a smartphone and tablet version of Chrome for Android devices, to boost the browser's growing popularity around the world.

Simon Calver quits LoveFilm for Mothercare: 08 February 2012; Simon Calver, the long-serving chief executive of LoveFilm, is taking on the task of turning around the struggling mother and baby retailer Mothercare, as its chief executive.

Honda plots to overhaul customers' online journeys: 08 February 2012; Honda is overhauling its digital presence in a bid to improve customers' online journeys.

Sports Relief launches mobile app to drum up support: 07 February 2012; Sport Relief, the sister charity event to Comic Relief, has launched its first mobile app for both Android and iPhone devices, which will feature news and behind-the scenes-celebrity gossip for its flagship weekend event in March.

Groupon buys data start-up Adku to boost personalisation: 07 February 2012; Groupon, the group deals service, has acquired data personalisation start-up Adku for a reported $10m (£6.3m).

Vimto shifts marketing spend with increased digital investment: 07 February 2012; Vimto is shifting its marketing spend from TV to digital, as the brand looks to capitalise on its growing online fan base.

Reebok set to relaunch controversial EasyTone shoes range: 07 February 2012; Reebok is mounting a European relaunch of its EasyTone sports shoes, backed by fresh research into their toning effects, following previous complaints made to regulators about its advertising claims.

Twitter rolls out first wave of UK brand pages: 02 February 2012; Asda, Cadbury, Sky and Electronic Arts are among the first 20 UK companies to set up brand pages on Twitter.

Latest jobs Jobs web feed

CRM/online marketing manager > LUXURY BEAUTY BRAND collectivo to 55k plus bens, London
Web Project Manager Zebra People £50000 - £55000 per annum + pension, training budget, City of London
Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
Head of Marketing Advantage Professional £40000 - £50000 per annum, City of London
Account Director, Integrated, London, £55k Blue Skies Marketing Recruitment £50000 to £55000 per annum, London