Rachel Barnes

Latest articles from Rachel Barnes

Tesco's debut London catwalk attracts celebrity audience

17 May 2013

Tesco is hoping to put F&F on the radar of the fashion pack following its debut catwalk show at London Fashion Week venue Somerset House last night.

'Have a higher purpose and do the right thing': O2 chief Ronan Dunne's tips for the top

17 May 2013

Ronan Dunne, chief executive of Telefonica (O2), shares his top five tips for getting to the top in the business world.

Next promotes top marketer Jane Shields to the board

16 May 2013

Jane Shields, the group sales and marketing director of Next, has been promoted to the retailer's board as an executive director.

Marketers lack clarity on budgets and briefs, say agencies

16 May 2013

Fewer than half of agencies believe that client briefs are well articulated and that the marketers' requirements are clear during a pitch.

Christian Woolfenden new bookies' favourite to be Marketing Leader of the Year

14 May 2013

Paddy Power marketing chief Christian Woolfenden has emerged as the new favourite to be named The Marketing Society's Marketing Leader of the Year 2013, according to the latest odds from the bookmaker.

What would you do if your social media account was hacked?

08 May 2013

Marketing, in collaboration with social media agency Jam, set an exam for marketers and agencies to test what they would do in certain social media situtations. Here we pull out some of the best and more questionable answers to the longer scenario-based questions. Do you agree?

Did you know 71% of Lady Gaga's followers are fake?

08 May 2013

Earlier this year, Marketing, in collaboration with social media agency Jam, devised a social media exam to put marketers and agencies to the test.

Coke recruits for new marketing director as Zoe Howorth departs

30 April 2013

Coca-Cola is hunting for a new UK marketing director as Zoe Howorth has announced she will take a year's sabbatical from June.

Clarks shakes up brand image with four-inch studded heels

12 April 2013

Clarks is launching its first four-inch heels in August as the footwear retailer modernises its styles in an attempt to change perceptions of the brand.

Topshop inspired by pub wallpaper and carpets for new collection

09 April 2013

Topshop has taken its inspiration from pub-style prints for its new season collection.

NSPCC ditches shock tactics for 'gentle' campaign

28 March 2013

The NSPCC is shifting away from shock ads to focus on prevention of abuse rather than aftercare.

Do you know your CEO? The eight essential leadership skills

14 March 2013

The Marketing Society has collaborated with Accenture to find out something all marketers need to know: what makes chief executives and senior business leaders tick. Rachel Barnes reports.

Tesco kicks off marketing hiring spree

26 February 2013

Tesco is strengthening its marketing department with a major recruitment drive, as it prepares to launch its first new brand campaign in four years.

Will we ever want an 'emotional' relationship with a bank, especially Barclays?

19 February 2013

'I've got a big meeting with the big cheese from the big studios. It's the big time with the big bucks.' So said Sir Anthony Hopkins in a series of bank ads back in 2000.

Lance Armstrong and Tesco offer lessons in brand trust

23 January 2013

In the past week, we have written about examples at either end of the scale relating to how to manage a brand in crisis.