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Matthew Chapman


Matthew has been with Brand Republic Group since September 2011 covering the retail, technology, gaming and utilities sectors.

Matthew on Twitter: @mattchapmanUK

Relevant experience: After the standard unpaid work experience at many different publications, I landed my first full-time reporter position at StrategyEye, a company that covers the digital media industry. After a few months learning the trade at StrategyEye, I moved on to Pitch, the agency-focused sister publication of Marketing Week. I spent a year in the role before making the move to Haymarket.

Favourite ad: Undoubtedly ‘More ties!’ by Just For Men, an inspiration for any jobseeker in these tough times we are living through.

Favourite track: Father and Son by Cat Stevens.

One thing not a lot of people know about me: I used to have a rather unhealthy obsession with Neighbours (the Australian soap opera), which led me to set up a Neighbours appreciation society at university. I’m over it now.

If I wasn’t slaving away at Haymarket I’d be...? Setting up a chain of boutique hotels around the world, mainly so I can permanently travel.

Latest articles from Matthew Chapman

'I do not believe in chief digital officers,' says EE's outgoing digital head
30 June 2014
Dominic Collins, EE's outgoing director of digital, has called into question the chief digital officer role, arguing that the position's presence within organisations can create a "digital ghetto".
Government warns Google Glass must adhere to same rules as CCTV
27 June 2014
The Information Commissioner's Office (ICO) has warned that wearable tech such as Google Glass that captures video or pictures, must adhere to the same regulations as CCTV.
Public Health England will investigate kids' ads in bid to tackle obesity crisis
27 June 2014
Public Health England (PHE) will scrutinise the way food is being advertised to children, as it seeks to reduce the amount of sugar we eat as a nation.
Newcastle United stands by Wonga after controversy over fake law firm letters
26 June 2014
Newcastle United is standing by its controversial sponsor Wonga as the payday lender hits the headlines for threatening customers with legal action with letters from a non-existent law firm.
David Cameron's intellectual property adviser warns of 'sanctions' against brands
25 June 2014
Mike Weatherley MP, the intellectual property adviser to the prime minister, has said he wants to introduce "genuine sanctions" for brands that advertise on pirate sites.
888poker reviews relationship with brand ambassador Luis Suarez after alleged bite
25 June 2014
Gambling website has revealed it is reviewing its relationship with Luis Suárez only a month after signing him as brand ambassador, after he allegedly bit Italian player Giorgio Chiellini.
Jaguar ad banned for glorifying speed and encouraging dangerous driving
25 June 2014
Jaguar has been reprimanded by the ad watchdog for a series of ads for making speed the focus and encouraging motorists to drive irresponsibly.
Facebook's Oculus seeks partners to emulate Android model in drive for 1bn users
25 June 2014
Facebook-owned virtual reality company Oculus plans to emulate Google's Android model by seeking out partners that can help make the hardware, in a bid to make virtual reality mainstream.

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The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014


Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014


Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014


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