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Matthew Chapman


Matthew has been with Brand Republic Group since September 2011 covering the retail, technology, gaming and utilities sectors.

Matthew on Twitter: @mattchapmanUK

Relevant experience: After the standard unpaid work experience at many different publications, I landed my first full-time reporter position at StrategyEye, a company that covers the digital media industry. After a few months learning the trade at StrategyEye, I moved on to Pitch, the agency-focused sister publication of Marketing Week. I spent a year in the role before making the move to Haymarket.

Favourite ad: Undoubtedly ‘More ties!’ by Just For Men, an inspiration for any jobseeker in these tough times we are living through.

Favourite track: Father and Son by Cat Stevens.

One thing not a lot of people know about me: I used to have a rather unhealthy obsession with Neighbours (the Australian soap opera), which led me to set up a Neighbours appreciation society at university. I’m over it now.

If I wasn’t slaving away at Haymarket I’d be...? Setting up a chain of boutique hotels around the world, mainly so I can permanently travel.

Latest articles from Matthew Chapman

HBO captures awkwardness of watching sex scenes with parents
23 April 2014
Awkward family viewing moments are perfectly captured in a series of spots that draw on the embarrassment of watching sex scenes on TV shows while your parents are in the room.
Primark to open first US stores with Boston chosen as flagship location
23 April 2014
Primark is to launch in the US after "extensive research" as the British clothing brand accelerates its international expansion after another robust set of results.
Lidl beats Tesco to 10m Facebook fans
23 April 2014
Discount supermarket Lidl is the first food retailer to rack up 10 million Facebook fans in Europe after only launching a social media presence outside of Germany in 2011, according to data from the Socialbakers.
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
22 April 2014
Nike is laying off staff within its digital sports division that created the Nike+ FuelBand, raising questions about the future of the smart wristband that is often held up as the poster child of the wearable technology sector.
UKIP launches biggest ad campaign and stirs up 'racist' accusations
22 April 2014
UKIP has launched its biggest advertising campaign ahead of next month's European parliamentary elections, with hard-hitting posters that have already been accused of being "racist".
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
22 April 2014
Apple has pledged to work harder than ever to "leave the world better than the way we found it" in an ad trumpeting its green credentials and narrated by Apple boss Tim Cook.
Tom of Finland's 'homoerotic' drawings made into stamps
17 April 2014
The "emphatically masculine homoerotic drawings" of the artist Tom of Finland will feature in the autumn stamp series issued by Finland's postal service.
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
17 April 2014
Wolff Olins has promoted its London managing director Ije Nwokorie to global chief executive after incumbent Karl Heiselman was poached by Apple to take on a marketing communications role.
Google's revenues surge but shares drop as it grapples with transition to mobile
17 April 2014
Google's shares dropped 5% despite the company raking in revenues of $15.4bn for the first quarter, after analysts were disappointed by the pace of the company's transition in an industry increasingly dominated by mobile ads.
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
17 April 2014
Facebook has beaten Twitter to the title of the most "marketing friendly" social platform, according to a poll of social media marketers carried out by the Direct Marketing Association.
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
16 April 2014
O2 is parting company with its head of brand Shadi Halliwell after 23 years, as part of a restructure that will create a team bringing together "content, social media and brand".
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
16 April 2014
Smoking makes you less attractive to the opposite sex. Action on Smoking and Health (Ash) believes it has proved this by creating two profiles on dating app Tinder using images of the same person, with one profile portraying her as a smoker and the other as a non-smoker.
Arklu says 'girls can be superheroes too' with doll design competition
15 April 2014
A female superhero that can fly with a jetpack and protect dinosaurs using a helmet with retractable spikes is just one of the genius ideas put forward by small children for a completion that argues "girls can be superheroes too".
US Airways apologises after tweeting obscene image at a customer
15 April 2014
US Airways was forced to apologise after tweeting an image of a woman with a toy plane in her vagina at a customer during a previously innocuous exchange with the person.
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
15 April 2014
Mumsnet has admitted the 'Heartbleed bug' had been used to access data from its users' accounts in an attack that has exposed members' usernames, emails and passwords.
Burberry's flagship Shanghai store facade responds to weather changes
14 April 2014
An illuminated facade on Burberry's new flagship store responds to the weather and programmed animation as part of an ambition to blur the "physical and digital".
Amazon rumoured to launch 3D smartphone in September
14 April 2014
Amazon is rumoured to be preparing to release a "3D" smartphone in the second half of this year as it increases its hardware push against the likes of Apple.
Facebook to allow European users to store and transfer money on site, claims report
14 April 2014
Facebook is reportedly on the verge of becoming an "e-money" institution in a move that will allow its members to store money on the social network, and use it to pay and exchange with other users.
Wonga faces social media storm after forcing Twitter to remove satirical material
11 April 2014
Wonga is facing a social media backlash after forcing Twitter to remove one of its user's satirical posts about the practices of the payday loan company for infringing its copyright.
Skype contrasts real stories with 'saccharine' style of Google and Apple
11 April 2014
Skype's top marketer Gary Bramall says the brand hopes to increase the service's frequency of use by using "real-stories" in its campaigns, which differentiate the brand from the unrealistic and "saccharine" marketing of Apple and Google.

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