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Matthew Chapman


Matthew has been with Brand Republic Group since September 2011 covering the retail, technology, gaming and utilities sectors.

Matthew on Twitter: @mattchapmanUK

Relevant experience: After the standard unpaid work experience at many different publications, I landed my first full-time reporter position at StrategyEye, a company that covers the digital media industry. After a few months learning the trade at StrategyEye, I moved on to Pitch, the agency-focused sister publication of Marketing Week. I spent a year in the role before making the move to Haymarket.

Favourite ad: Undoubtedly ‘More ties!’ by Just For Men, an inspiration for any jobseeker in these tough times we are living through.

Favourite track: Father and Son by Cat Stevens.

One thing not a lot of people know about me: I used to have a rather unhealthy obsession with Neighbours (the Australian soap opera), which led me to set up a Neighbours appreciation society at university. I’m over it now.

If I wasn’t slaving away at Haymarket I’d be...? Setting up a chain of boutique hotels around the world, mainly so I can permanently travel.

Latest articles from Matthew Chapman

'I do not believe in chief digital officers,' says EE's outgoing digital head
30 June 2014
Dominic Collins, EE's outgoing director of digital, has called into question the chief digital officer role, arguing that the position's presence within organisations can create a "digital ghetto".
Government warns Google Glass must adhere to same rules as CCTV
27 June 2014
The Information Commissioner's Office (ICO) has warned that wearable tech such as Google Glass that captures video or pictures, must adhere to the same regulations as CCTV.
Public Health England will investigate kids' ads in bid to tackle obesity crisis
27 June 2014
Public Health England (PHE) will scrutinise the way food is being advertised to children, as it seeks to reduce the amount of sugar we eat as a nation.
Newcastle United stands by Wonga after controversy over fake law firm letters
26 June 2014
Newcastle United is standing by its controversial sponsor Wonga as the payday lender hits the headlines for threatening customers with legal action with letters from a non-existent law firm.
David Cameron's intellectual property adviser warns of 'sanctions' against brands
25 June 2014
Mike Weatherley MP, the intellectual property adviser to the prime minister, has said he wants to introduce "genuine sanctions" for brands that advertise on pirate sites.
888poker reviews relationship with brand ambassador Luis Suarez after alleged bite
25 June 2014
Gambling website has revealed it is reviewing its relationship with Luis Suárez only a month after signing him as brand ambassador, after he allegedly bit Italian player Giorgio Chiellini.
Jaguar ad banned for glorifying speed and encouraging dangerous driving
25 June 2014
Jaguar has been reprimanded by the ad watchdog for a series of ads for making speed the focus and encouraging motorists to drive irresponsibly.
Facebook's Oculus seeks partners to emulate Android model in drive for 1bn users
25 June 2014
Facebook-owned virtual reality company Oculus plans to emulate Google's Android model by seeking out partners that can help make the hardware, in a bid to make virtual reality mainstream.
Weve serves opt-out AdChoices icon against all mobile display ads to reassure users
24 June 2014
Telecoms joint venture Weve will serve an AdChoices icon on every display ad to provide greater transparency and control over targeted advertising.
Evian's Rizzle Kicks music video stars Wimbledon ace Maria Sharapova
24 June 2014
Rizzle Kicks chase tennis star Maria Sharapova down the streets of Wimbledon in a Evian-sponsored music video called "Tell Her" that is a love song to their childhood crush.
Schoolchildren crushed by out-of-control car in graphic driving safety film
23 June 2014
A speeding driver smashes over a hedge and crushes a group of children who are out on a field trip, in a graphic film that has been banned from TV before 9pm and is set to an acoustic version of Guns N' Roses' 'Sweet Child O' Mine'.
John Lewis under pressure as more than 50,000 call for it to pay cleaners living wage
23 June 2014
John Lewis is facing mounting pressure to pay its cleaners the living wage, as a petition lobbying the board burst through 50,000 signatures.
Asos back in action after warehouse fire shuts down website
23 June 2014
Asos has begun taking orders again this morning after a fire at its warehouse forced it to cease trading over the weekend.
United Biscuits launches £4m campaign for overhaul of Go Ahead 'healthy' biscuit range
23 June 2014
The campaign supports an updated logo for Go Ahead that will feature on packs across the range, colour co-ordinated across ranges and flavours.
EE takes on Skype with trial of app-free Wi-Fi and 4G phone calls
20 June 2014
EE is trialling live phone calls over Wi-Fi and 4G that will remove the need for an app such as Skype when making voice over internet protocol (VoIP) calls.
Debenhams to open Costa coffee shops as it taps brands for hospitality push
20 June 2014
Debenhams will trial Costa coffee shops in its stores in a bid to increase footfall and dwell time and improve its hospitality offer.
Yo app that took eight hours to make eyes Starbucks tie-up after $1m investment
19 June 2014
An app that reportedly took just eight hours to make and only allows users to send a one word 'Yo' message to friends has raised $1m in investment as the founder hopes to line-up brand partnerships with Starbucks and Gap.
Microsoft sews a phone charger into pocket to create wireless designer trousers
18 June 2014
One of modern life's biggest annoyances, your phone's battery dying when you are out and about, is tackled with the "world's first pair of wireless charging trousers".
Amazon set to shake up mobile commerce with '3D phone'
18 June 2014
Amazon is expected to unveil its first smartphone tonight after a series of leaks about the device that reveal it will have a 3D display and come with its own data package.
YouView ploughs on with legal action to avoid costly rebrand after High Court defeat
17 June 2014
Internet-connected TV service YouView is to plough on with legal action after losing a High Court battle over a trademark infringement that could force it to drop its brand name.

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