Gordon MacMillan

Latest articles from Gordon MacMillan

Twitter launches TV ad targeting system

24 May 2013

Twitter is targeting TV advertisers with a new system that will identify people who are tweeting about a brand's ads.

Social Brands 100: how brands have become more adept at using social media

23 May 2013

In 2012, brands became more adept at using social media and have achieved far greater levels of engagement, writes Gordon MacMillan.

Yahoo unveils complete overhaul of Flickr

21 May 2013

Yahoo has followed up its $1.1bn acquisition of Tumblr by unveiling a complete overhaul of Flickr, its photo sharing service.

Yahoo agrees to pay in excess of $1bn for Tumblr

20 May 2013

Yahoo has agreed a deal to buy social blogging platform Tumblr for more than $1bn (£720m).

Facebook set to launch video ads

07 May 2013

Facebook is launching video advertising in its newsfeed in July, in an effort to capture some of the growing online video and television ad markets that are worth billions of pounds globally.

Twitter fuels IPO speculation with Morgan Stanley appointment

03 May 2013

Twitter, which was officially valued at $9bn (£5.8bn) earlier this year, has added to speculation that it will seek an initial public offering in 2014 with the appointment of a Morgan Stanley investment banker, Cynthia Gaylor, as its head of corporate development.

Mobile accounts for 30% of Facebook's revenues

02 May 2013

Facebook revenues rose by 38% in the first quarter as it beat analyst expectations and reported that a third of its revenues are now coming from mobile.

Hyundai apologises and pulls suicide car ad

26 April 2013

Hyundai Europe has been forced to issue an apology and pull an online ad that shows a man attempting to kill himself in his garage by carbon monoxide poisoning.

Twitter signs major advertising deal with Publicis Groupe

23 April 2013

Twitter has signed its biggest advertising deal to date with an agreement with Starcom MediaVest Group, which is reported to be worth hundreds of million of dollars.

Twitter does drive sales says Deloitte study

19 April 2013

The big question for many brands when it comes to social media is how does it affect the bottom line? Twitter provided an answer to that question yesterday as it released a study showing how tweets drive sales.

Twitter ad revenues to hit $1bn next year

28 March 2013

Twitter is on course to hit global advertising revenues of $1 bn in 2014 and will earn $582.8m in 2013.

When trouble brews, marketers ignore social-media at their peril

06 March 2013

One of the strangest aspects of the continuing horsemeat crisis has been the silence of some of the Twitter accounts and other social feeds of the retailers who have found themselves at the centre of the widening scandal.