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John V Willshire

Latest articles from John V Willshire

Forget SXSW, it's time brands looked elsewhere for exciting new things
27 March 2013
I have always enjoyed reading and listening to the chatter about SXSW from a distance.
Foursquare: what happens after hype turns to cynicism
28 February 2013
After the initial rush of enthusiasm for a technology, product or service has subsided, brands and consumers alike can re-evaluate and adapt to use them most effectively, writes John V Willshire.
Tech: 3D is a technology without vision
31 January 2013
In a previous column, I mentioned that I believe 3D remains largely a waste of time. This is a purposefully different statement from 'I think 3D is rubbish', of course, and I thought I would explain why.

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Digital Integration: Connecting the Dots (Webcast) External website

Integrated digital marketing offers huge opportunities to engage, servic...

 

Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website

Mobile marketing is coming of age, and the pace of change is now exponen...

 

Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website

With UK consumers spending an average of £1,083 a year online, int...

 

Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website

The pressure is on for marketers and mobile operators to embrace a strat...

 

Tablets: Redefining Consumer Experiences (Webcast) External website

As a nation, the UK is media and technology obsessed with over half of t...

 

Harness the Power of Your Customer's Digital Voice (Webcast) External website

All customers have the potential to become your brand advocates, driving...

 

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