Nicola Kemp
Nicola Kemp is Head of Features at Marketing and was previously media editor. She joined the magazine in 2005 from Emap, where she was features reporter on Media & Marketing Europe, a pan-European monthly based in London.
Her first journalism job was as a financial journalist at Standard & Poors and she has a history degree from Bristol University.
Latest articles from Nicola Kemp
- John Frieda targets frazzled hair with new products
- 15 May 2013
- John Frieda has unveiled new products aimed at the growing number of women facing the curse of dried-out, brittle hair in the UK.
- Social network users are airbrushing reality in search of peer approval
- 15 May 2013
- Consumers in search of social validation on social media channels are resorting to building up a false picture of their lives in order to gain approval from their peers.
- Brands must recognise the 'myth' of consumer radicalism
- 14 May 2013
- The notion of an "angry Britain" where the majority of consumers are angry and increasingly radicalised is a myth, claims a new report.
- Almost half of UK consumers check work emails in bed
- 14 May 2013
- Almost half of 16- to 34-year-olds check their work emails in bed, according to research from the Future Foundation.
- Consumers feel 'they are on their own' in the coalition era
- 14 May 2013
- British consumers who have lived through three years and three days of the coalition government increasingly feel they are in it alone, according to trends and insight company Future Foundation.
- 10 marketing lessons from Obama's CTO
- 30 April 2013
- The key to Barack Obama's 2012 marketing campaign was not a complex algorithm or 'nuclear code', nor was it a technological innovation. Instead it was the simple act of building a great team.
- Marketers need to embrace cultural change to drive technology
- 30 April 2013
- Marketers need to stop being scared of technology and drive cultural change across their organisations, according to WPP's Chief Technology Officer.
- Is there an algorithm for creativity?
- 29 April 2013
- Algorithms that mine our data are said to know more about us than we know ourselves. Nicola Kemp asks what the implications of this might be for brands
- Five ways in which technology is blurring the sponsorship model
- 29 April 2013
- In an age where sharing has become a key part of the event experience, sponsors and rights holders need to readdress their strategy, writes Nicola Kemp.
- Power 100: Nxt Gen 2013
- 29 April 2013
- Marketing reveals its annual list of next generation marketers.
- Dan Robb, Sony Europe
- 29 April 2013
- Charlotte Oates, DMG Media
- 29 April 2013
- Dan Sherratt, Gocompare.com
- 29 April 2013
- Lucy Clark, HJ Heinz
- 29 April 2013
- Arron Child, Microsoft
- 29 April 2013
- Lloyds Olympic marketer warns sponsors are seen as a 'necessary evil'
- 25 April 2013
- Sally Hancock, consultant and former director of Olympic Marketing at Lloyds Banking Group, has warned brands that during the 2012 Games, sponsors were viewed by consumers as a "necessary evil".
- Obama's CTO says marketers will drive the future of technology
- 22 April 2013
- Harper Reed, the mastermind behind the social campaign to re-elect Barack Obama in 2012, has claimed marketers will be the key drivers of technology across the business world.
- Smartphones now dominate teens' internet usage, says report
- 04 April 2013
- One in four teenagers are "cell-mostly" internet users, who say they mostly go online using their phone, challenging marketers' assumption that the mobile is consumers' "second screen".
- New mothers dramatically increase digital media usage
- 03 April 2013
- Women's use of digital devices increase dramatically when they become a new mothers, according to a report by BabyCentre.
- What marketers can learn from Hollywood
- 01 April 2013
- The art of quantitative prediction is reshaping business, government and even Hollywood. Data-based decision-making is on the rise all around us.
