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Kim Benjamin

Latest articles from Kim Benjamin

Foot Locker challenges fans to compete against the clock in pitch black in hunt for trainers
21 August 2014
To celebrate the launch of its Triple Black Collection, Foot Locker devised The Triple Black Challenge Game where players could win a pair of limited edition trainers from the collection.
Ryanair hires John Hurley as CTO to spearhead digital push
21 August 2014
Low-cost airline Ryanair has appointed John Hurley as chief technology officer, as the airline seeks to up its investment in digital marketing and new product development.
Former Lloyds marketer Eva Eisenschimmel to join Regus as Rick Vlemmiks departs
20 August 2014
Eva Eisenschimmel, the former managing director, group marketing brands at Lloyds Banking Group, is to join workspace provider Regus next month to lead its marketing team, following a restructure of the business.
Tesco-backed Harris+Hoole coffee chain to close six stores
20 August 2014
Harris+Hoole, the Tesco-backed upmarket chain of coffee shops that launched in 2012, has announced it is to close a number of unprofitable stores across London.
Royal Bank of Scotland goes back to its roots by ditching RBS branding
19 August 2014
The Royal Bank of Scotland is dropping the RBS branding from signage at its branches, in an attempt to reconnect the brand to its Scottish heritage.
Cancer Research UK campaign reinforces its mission to increase survival rates
19 August 2014
Charity Cancer Research UK has launched a multi-media campaign setting out its ambition to increase cancer survival rates.
Adidas plans 'biggest ever' brand campaign in bid to keep up with Nike
08 August 2014
Adidas is to ramp up spend on marketing, following its announcement last week that it has cut its profit margin target for 2014.
Spar targets younger audience with first mobile campaign
08 August 2014
Retailer Spar is launching its first major mobile marketing activity, involving a mobile coupon giveaway, as it attempts to engage with a younger target market of 18- to 44-year-olds.
Dixons Carphone launches with fresh brand identity and combined stores
07 August 2014
PC World and Currys-owner Dixons Retail and Carphone Warehouse have today completed their £3.9bln merger and begun trading shares on the London Stock Exchange under the name of Dixons Carphone.
Panasonic plots robot porters and wearable translators for Tokyo 2020 Olympics
07 August 2014
Panasonic's sponsorship of the 2020 Olympic Games, being held in Tokyo, will feature the brand investing in high-tech and innovative applications such as robot porters and wearable translation devices.
Reckitt Benckiser signs nine-figure Facebook partnership
07 August 2014
Reckitt Benckiser (RB) and Facebook have agreed a nine-figure, multi-year partnership to strengthen the connection RB brands including Airwick and Lysol have with social media users, and to identify and recruit new marketing talent.
Levi's unveils 'shoppable' film in global campaign
07 August 2014
Levi's has launched a video platform as part of its 'Live in Levis' campaign, showing the many ways people across the world wear their Levis.
Mischa Barton fronts e-cigarette campaign in search of Britain's most stylish 'vaper'
06 August 2014
Actress Mischa Barton is heading up a nationwide campaign to find Britain's "most stylish vaper" for e-cigarette brand Vapestick.
Apple and Samsung agree truce on patent fights outside the US
06 August 2014
Apple and Samsung have agreed to withdraw all legal cases against each other outside of the United States.
Shredded Wheat ad banned for misleading sugar claims
06 August 2014
Nestle-owned Cereal Partner UK's ad for Honey Nut Shredded Wheat has been banned by the Advertising Standards Authority for its use of a "no added sugar" claim meant for its Shredded Wheat Original counterpart.
Procter & Gamble wields axe on up to 100 of its least profitable brands
01 August 2014
Procter & Gamble announced today that up to 100 of its least profitable brands will be axed as it looks to streamline its costs and focus on its core brands.
Anytime, anywhere, on the move: Channel 4 Shorts
01 August 2014
For those who want to watch quality TV but who only have five minutes to spare, Channel 4 has launched a cheeky campaign promoting its new Shorts programmes.
Adidas steps up marketing investment to top €2bn and reviews global brand structure
01 August 2014
Adidas is to increase its marketing and point-of-sale investments over the next 18 months and has introduced new organisational structures for its global brands and sales divisions, under recently appointed executive board members Eric Liedtke and Roland Auschel.
Staycation or vacation? HSBC campaign urges consumers to make happy holiday memories
01 August 2014
HSBC has launched a digital and in-branch campaign aimed at celebrating holiday memories in the UK and abroad.
Waitrose: shock profit warning after upping investment in marketing
01 August 2014
Waitrose has issued a profit warning and said a period of "unprecedented investment" in a variety of marketing initiatives, such as price-matching promotions, will hit first-half profits.

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