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Kim Benjamin

Latest articles from Kim Benjamin

Citizen campaign urges people to 'make something better'
24 July 2014
Watch manufacturer Citizen has launched a brand statement that claims no matter who you are and what you do, it is always possible to make something better - and now is the time to start doing it.
Mulberry ties with WeChat to get closer to Chinese consumers
24 July 2014
The luxury leather brand has partnered with social media outfit Hot Pot Digital, its lead digital agency in China, to create a richer digital experience through the launch of a WeChat account.
Unilever misses second-quarter sales targets
24 July 2014
Unilever has today revealed its Q2 results, which show underlying sales growth of 3.8%, compared to analysts' expectations of 4.3%.
Danone gives away free water to overheated commuters
23 July 2014
Transport for London (TfL) has partnered with Danone Waters UK & Ireland to give out free bottles of Evian natural mineral water to customers, to emphasise advice to carry water while travelling on the Tube during hot weather.
Pinterest hires ex-Unilever marketer to attract more men to the site
23 July 2014
Dave Rubin, previously VP of marketing at Unilever, in charge of hair care products has joined social sharing site Pinterest in the newly-created role of head of brand.
Dunlop celebrates partnership with Le Mans with eye-catching artwork
23 July 2014
A collection of bespoke artwork that brings the Le Mans 24 Hours endurance race to life, while celebrating the tyre brand's 90-year association with the historic race goes on show today (23 July) in The Church of London.
Apple misses iPad targets but Q3 profits receive boost by iPhone sales
23 July 2014
Apple has reported quarterly profits of $7.8bn (£4.5bn), up 12% on the same period last year, with sales of its iPhone increasing by 13% compared to this time in 2013, with 35.2 million iPhones sold from March to June.
Phones4u launches 'Back to the Future'-themed campaign
17 July 2014
Phones4u is launching a 60-second TV advert inspired by 1980s classic sci-fi movie 'Back to the Future' and called 'For the Future You', which highlights the retailer's customer service.
Smirnoff campaign aims to make Formula One less elitist
10 July 2014
Smirnoff has devised an online content series, #BEYONDTHEGRID, aimed at promoting its Formula One sponsorship of team Sahara Force India and making the sport less elitist.
Developer creates software enabling Google Glass mind-control
10 July 2014
A London-based start up has developed an app that enables Google Glass to be controlled by brainwaves.
The brands that stole the show at the Cannes Lions Festival of Creativity 2014
23 June 2014
Marketing has delved into the numbers and revealed which brands have come out top at the 2014 Cannes Lions.

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