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Jane Bainbridge

Latest articles from Jane Bainbridge

Rebranding feminism: how brands should change to ride the fourth wave
04 March 2014
As the fourth wave of feminism grows, powered by the swell of social media, are brands keeping pace, asks Jane Bainbridge.
What brands should know about the new woman consumer
03 March 2014
The role and purchasing power of the female audience are changing, yet brands have been slow to drop outdated stereotypes, writes Jane Bainbridge.
Sexuality, gender and racial equality: why workplace diversity is good for marketing
06 February 2014
The pursuit of diversity is far more than just a box-ticking exercise: it can have a dramatic impact on the organisation's bottom line, writes Jane Bainbridge.
What lies ahead? The UK's top marketers reveal their predictions for 2014
10 January 2014
Key economic indicators give grounds for optimism, but austerity is still in the air. Where does that leave marketers' brand strategies? Some of the UK's top marketers reveal their hopes and fears for the year ahead.

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