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Jane Bainbridge

Latest articles from Jane Bainbridge

Sector Insight (interactive): youth fashion
28 February 2013
Unemployment, tuition fees and online retail's growth have all had an impact, writes Jane Bainbridge.
Sector Insight (interactive): squashes and cordials
21 February 2013
Value for money and a broad range of flavours drive this popular market, writes Jane Bainbridge.
Sector insight (interactive): home insurance
13 February 2013
Price and shopping around, rather than brand, are key factors for consumers, writes Jane Bainbridge.
Last-mover advantage: when brands should avoid taking the lead
24 January 2013
Some companies grab the headlines by being first to market, but how can brands make the most of the undeniable benefits of following in the footsteps of well-known pioneers?

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BR Insight

Digital Integration: Connecting the Dots (Webcast) External website

Integrated digital marketing offers huge opportunities to engage, servic...

 

Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website

Mobile marketing is coming of age, and the pace of change is now exponen...

 

Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website

With UK consumers spending an average of £1,083 a year online, int...

 

Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website

The pressure is on for marketers and mobile operators to embrace a strat...

 

Tablets: Redefining Consumer Experiences (Webcast) External website

As a nation, the UK is media and technology obsessed with over half of t...

 

Harness the Power of Your Customer's Digital Voice (Webcast) External website

All customers have the potential to become your brand advocates, driving...

 

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