Opinion

Latest articles from Opinion

So, Tumblr sells to Yahoo - what happens next?

22 May 2013

With this acquisition, Marissa Meyer's new-look Yahoo has paid a high price for cool and in the long-term, things are far from certain, says Philip Dyte, paid social media manager at iProspect.

Paid YouTube has the potential to change online

15 May 2013

Paid channels are a big gamble for YouTube but have the potential to change the way people consume media online, says Angus Wood, head of earned media at iProspect.

Watch out adland, Silicon Valley wants your people, as well as your money

13 May 2013

Nicola Mendelsohn's move from Karmarama to Facebook continues a worrying brain drain for advertising, says Daniel Joseph, director at The App Business.

Bauer's Karen Stacey talks about the next chapter of Kiss

08 May 2013

Karen Stacey, head of broadcast sales at Bauer Media, talks about the evolution of the Kiss brand.

Levelling the playing field - how publishers are chipping away at agencies

24 April 2013

As brands start to invest in complex story telling, this is where the inherent skills and experience of publishers have the secret sauce over any form of agency, according to w00t!media's Austen Kay.

Digital just got real in SXSW for IPA's Nigel Gwilliam

12 March 2013

Nigel Gwilliam, the IPA's digital consultant, has been let loose in the 28 degree heat of Austin, Texas, where among 25,000 delegates at the annual tech-geek festival South by Southwest Interactive (SXSW), he's already talking about godlike power and "wearable computing".

Six themes at the Mobile World Congress 2013 set to impact the media

27 February 2013

Mark Holden, the new head of futures at Arena Media, reports back from this week's Mobile World Congress in Barcelona on what he believes will be key themes for those in the media business.

Why Route is the right direction for the outdoor industry

26 February 2013

Route, the out of home measurement system formerly known as Postar, provided a truly eye-opening example of big data in action at its launch today, Glen Wilson, managing director of Posterscope, explains.

Magazine ABCs: MediaCom's Adam Crow is encouraged by digital growth

14 February 2013

Today's ABC Consumer magazine release signals an encouraging leap forward in the reporting of the breadth of 'Print Brands'. An unprecedented number of digital editions have been reported in this release, double that of the previous period.

Magazine ABCs: Carat's Zoe Bale is not surprised by the falls

14 February 2013

I don't think there are any surprises with the latest ABC figures. Every six months we are going to see print circulations decrease further and further for the majority of titles. As media continues to evolve and platforms proliferate and develop we will consistently see audiences migrate to other touch points.

Heat editor claims ABCs fail to capture evolution of magazines

14 February 2013

Today's ABC data, even the combined figures compiled by PPA, are a million miles away from where pioneering media brands like celebrity title Heat now find themselves, says editor-in-chief Lucie Cave.

Publishers need to directly monetise content to sustain editorial

06 February 2013

Just as the TV industry has developed to directly monetise content through interactive services, product placement and sponsored programmes, online publishers need to explore innovations that use more than just the space around the content, says Vibrant Media's Fiona Salmon.