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Louise Ridley

Senior Reporter

Louise writes for Campaign and Media Week and also runs social media across both brands. She joined in March 2013, hopping desks from Haymarket sister title Event magazine. On Media Week she specialises in the magazine sector.


Twitter: @LouiseRidley

LinkedIn: Louise Ridley

Career history

Louise joined Haymarket Business Media in 2011, honing her reporting skills at Event magazine where she covered festivals, consumer exhibitions, corporate entertainment and brand event activity around the London Olympics.

She was previously Digital Editor for BBC Focus magazine, editing the first ever iPad app from BBC magazines as well as writing features on science and technology. She won New Consumer Specialist Journalist of the Year 2012 at the PPA New Talent Awards and was short listed for New Business Features Journalist of the Year 2013.

Louise has an MA Journalism from Goldsmiths college and has written freelance for the Evening Standard, Time Out, The Scotsman and Visit London.

Favourite ad: All the Coke "holidays are coming" adverts. It’s not Christmas until you see one.

Favourite track: Wonderful World by Sam Cooke.

One thing not a lot of people know about me: My great great uncle was in the team that discovered Tutankhamun's tomb. He died decades later, presumably not from a curse...

If I wasn’t slaving away at Haymarket I’d be... Hanging around the West End trying to get free tickets to musicals.

Latest articles from Louise Ridley

8 things I learnt as an IPA ad student
25 July 2014
I recently joined hundreds of young people just starting out in the ad industry and graduating from the Institute of Practitioners in Advertising's Foundation Certificate. Here are some of the top eight things I learnt.
Radio Times: 50 years of Doctor Who covers
24 July 2014
Doctor Who series eight hits screens next month. Take a nostalgic look at some of the Radio Times magazine covers that have featured The Doctor in the past 50 years.
ASOS launches advertising review
24 July 2014
ASOS, the online fashion retailer, has called a review of its UK advertising account.
Universal offers movie composers' services to ad agencies
24 July 2014
Universal Music UK is launching a venture to offer ad agencies the services of composers who have worked on films such as Independence Day and Quantum Of Solace.
The7stars picks up 2 Sisters Food Group
24 July 2014
The7stars has won the £5.5 million media account for the owner of Fox's Biscuits and Goodfella's Pizza after a competitive pitch.
ZenithOptimedia and Havas billings decline
24 July 2014
Publicis' ZenithOptimedia and Havas Media were the only top-ten UK media agencies to decline in 2013, according to Recma.
New Look prepares for media review
23 July 2014
New Look, the fashion retailer, is known to be speaking to agencies about its media planning and buying arrangements with a strong possibility of calling a review of the business handled by ZenithOptimedia.
Omnicom promotes Peter Sherman to lead innovation and collaboration
22 July 2014
Peter Sherman, an executive vice president at Omnicom, has been appointed as the holding group's executive vice president for innovation and cross-agency collaboration.
Grandma 'gets pregnant' in Fruittella ad
21 July 2014
A grandma announces that she wants to "get pregnant" in a Fruittella TV ad launching nationwide tonight during Big Brother on Channel 5.
Heineken postpones CNBC live broadcast after MH17 plane crash
21 July 2014
Heineken has postponed a special three-hour live TV show on CNBC that was set to promote its new @wherenext service, in the aftermath of the MH17 plane disaster in Ukraine.
Channel 4 and Magnum Mini partner for 'sweet' 9pm film sponsorship
18 July 2014
Magnum Mini has created a series of film-themed idents for its seven-figure sponsorship of the 9pm daily movie on Film4.
McCain calls pitch for £20m creative brief
17 July 2014
McCain Foods has launched a review of its £20 million UK advertising account, putting the incumbent, BMB, on alert.
Molson Coors reviews global media
17 July 2014
Molson Coors, which owns the Carling, Coors Light and Cobra beer brands, is reviewing its international media planning and buying business, including the £22 million UK account.
Dave Buonaguidi to launch creative studio and school
17 July 2014
Dave Buonaguidi, the co-founder of Karmarama who left the agency last week, is preparing to launch ACME-Studio, a company offering non-traditional creative services, in January 2015.
Mercedes 'chicken' crowned best car ad of the year by Auto Express
16 July 2014
Mercedes-Benz's ad featuring a dancing chicken was last night named as the best car ad campaign of the year by Auto Express, while a banned Jaguar ad came in second place.
McCain calls £20m advertising review
16 July 2014
McCain Foods has launched a review of its £20 million UK creative advertising account, putting incumbent BMB at risk.
Watch UKTV's silly idents for comedy channel Gold
15 July 2014
Gold, the UKTV comedy channel, will reveal a brand refresh tomorrow, including new idents featuring a giant rubber duck, a balloon dog and some toy seals.
Heineken offers location-based nightlife tips on Twitter
14 July 2014
Heineken has launched a Twitter-based tool that offers nightlife recommendations, based on an algorithm that calculates which experiences are popular in real-time.
Lego Movie, Specsavers and BHF compete for IPA Effectiveness Awards
14 July 2014
Ad campaigns for brands including The Lego Movie, Specsavers, KitKat, Virgin Trains, BT, McDonald's and O2 are among the 70 entries for the biennial IPA Effectiveness Awards.
Marlboro-owner looks for social media agency
14 July 2014
Philip Morris International (PMI), the company that owns Marlboro cigarettes, has approached agencies to discuss its international social media arrangements.

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