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James Swift

deputy features editor

deputy features editor, Campaign

Latest articles from James Swift

Hovis appoints Mother to ad account
17 September 2014
Hovis has appointed Mother London to its creative account after a competitive pitch.
Virgin Trains spends £8 million on advertising to refocus on its brand
17 September 2014
Virgin Trains has pumped £8 million into an integrated campaign, as part of a new strategy to refocus on its brand.
Philips launches campaign for app-controlled lightbulbs
16 September 2014
Royal Philips has released a campaign to push its new range of digitally-connected lightbulbs.
Phones 4u top 5 ads
15 September 2014
Following the news of Phones 4U's abrupt entry into administration, Campaign presents a list of some of the retailer's best ads.
18 Feet & Rising wins Skoda digital brief
15 September 2014
Skoda has handed 18 Feet & Rising a digital brief after the agency impressed the car brand during its pan-European pitch earlier this year. launches brand campaign
15 September 2014, the online retailer, sets out its stall as a brand in a quirky new TV campaign.
Where the stress is
15 September 2014
As NABS begins a series of courses on resilience, Campaign asked high-flyers from all corners of the industry what gets them stressed and how they cope.
Severn Trent Water in hunt for creative agency
11 September 2014
Severn Trent Water, the water supplier, is looking for an advertising agency.
Gazprom seeks shop for creative account
11 September 2014
Gazprom, the Russian state-owned gas and electricity supplier, has kicked off talks with UK creative agencies about its advertising account.
OMG recruits OgilvyOne's Wickham to run Disney business
11 September 2014
Omnicom Media Group has hired Anthony Wickham, a managing partner at OgilvyOne, as the managing director of its Disney business.
Zone wins rehab brief
10 September 2014
Priory Group, which is known for its upscale rehab facilities, has appointed Zone to look after its digital strategy.
Sky calls pitch for Now TV business
10 September 2014
Now TV, BSkyB's video-on-demand service, is reviewing its advertising account.
Reebok Classics brand film champions 'Madchester' revival
09 September 2014
Reebok has released an online brand film celebrating youth culture for its Classics range of footwear.
Metro devotes issue and ads to rainbow laces campaign
08 September 2014
Metro, the city-centric newspaper, today devoted its entire issue to supporting Paddy Power and Stonewall's campaign against homophobia in football, and ran a host of gay-friendly ads.
Public Health England launches Stoptober with comedy campaign
08 September 2014
Comedians Paddy McGuinness and Alastair James Hay (Al Murray) star in Public Health England's £3.2 million campaign for Stoptober, the annual drive to encourage smokers to quit this October.
Dixons Carphone kicks off digital pitch
04 September 2014
Dixons Carphone, Europe's largest mobile phone retailer, is looking for an agency to create a digital and integrated brand campaign for the mobile business.
VCCP appoints Bartlett to oversee O2 account
04 September 2014
VCCP has hired Rob Bartlett, a business partner at OgilvyOne, to run its O2 account.
Droga5 Europe nets new BBC channel task
04 September 2014
BBC Worldwide has picked Droga5 Europe to advertise the launch of BBC Brit, a subscription channel that will air factual programmes aimed at men outside the UK.
Jean Claude Van Damme's most epic ads
03 September 2014
Campaign takes a look at the actor Jean Claude Van Damme's greatest ads.
Watch: Marks & Spencer's latest food ad
01 September 2014
Marks & Spencer is releasing a TV ad for its food range as part of a dual-pronged autumn campaign that will also push the retailer's clothes.

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