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James Swift

deputy features editor

deputy features editor, Campaign

Latest articles from James Swift

7Up kicks off global campaign with urban knitting ad
25 November 2014
7Up Free, the sugar free lemon and lime fizzy drink owned by PepsiCo, is launching a global campaign featuring people with quirky interests, like urban knitting.
Cheil Worldwide buys Iris stake
25 November 2014
Cheil Worldwide is buying a stake in Iris as part of a deal giving the South Korean agency group the option to later acquire 100 per cent of the business.
Zurich launches snowmen cinema campaign across Europe
24 November 2014
Zurich is today launching a Europe-wide cinema and online campaign showing the insurer's employees going to great lengths to protect some snowmen.
Proximity hires Nick Baker as planning director
24 November 2014
Proximity London, the Omnicom-owned direct marketing agency, has hired VCCP Me's Nick Baker as a planning director.
Freeview launches singing toys campaign
21 November 2014
Unsold jumble sale items come alive and sing 'I Want To Know What Love Is' in a new campaign for Freeview, the free-to-air digital TV service.
Mr President wins hotel brief
21 November 2014
GLH, the hotel company that owns the Thistle brand, among others, has appointed Mr President as the lead strategic and creative agency for two new brands.
AMV BBDO picks up £10 million Open University brief
20 November 2014
Abbott Mead Vickers BBDO has won the Open University's £10 million advertising account after a competitive pitch.
Govt extends creative roster to April 2016
20 November 2014
The Crown Commercial Service has told agencies on the Government's creative roster that it will extend their contracts for another year.
PayPal launches hunt for UK shop
20 November 2014
PayPal, the online payment company, is looking for an agency to handle its electronic customer relationship marketing activity in the UK.
Account directors to join Creature board
20 November 2014
Creature London has promoted two of its account directors, Andrew Milner and Jane Stephenson, to joint heads of account management, ahead of the departure of Zoe Verrion.
Creston agencies become Unlimited in rebrand
19 November 2014
Creston, the marketing communications group that owns TMW, is rebranding to Creston Unlimited to reflect its joined-up offering.
Samsung launches first Christmas TV campaign in the UK
17 November 2014
Samsung is launching its first festive TV campaign in the UK, which portrays its products as an integral part of the Christmas season.
O2 launches 'walk' campaign with Ed Sheeran
17 November 2014
Ed Sheeran, the singer songwriter, follows Michael Bublé and The Gorillaz in getting his own O2 "walk" ad to promote his Wembley Stadium shows.
Farfetch appoints Droga5 for global account
17 November 2014
Droga5 has won the luxury online retailer Farfetch's global advertising account.
Watch: The Post Office's first Christmas TV campaign in five years
16 November 2014
The Post Office launches its first Christmas campaign on TV in five years tonight, with a 60-second spot featuring the actor Robert Webb and the singer Pixie Lott.
Watch: Ant and Dec star in Morrisons' festive campaign
14 November 2014
Ant and Dec, the television presenters, star in Morrisons' musical Christmas campaign.
Agencies line up for Chambord social task
13 November 2014
Chambord, the raspberry liqueur owned by Brown-Forman, is looking for a digital and social media agency.
Unilever turns to non-roster agencies for global Axe pitch
12 November 2014
Unilever is inviting roster and non-roster agencies to pitch for a global Axe brief.
Premier Foods to run Lynda Bellingham Oxo ad as Christmas tribute
11 November 2014
Premier Foods will run a 30-year old Oxo ad on Christmas day as a tribute to the actress Lynda Bellingham, who died earlier this year.
Peta hands John Lewis compassionate marketing award for Monty the Penguin
11 November 2014
Peta has praised John Lewis for its compassionate marketing, in recognition for its Christmas 2014 campaign featuring computer-generated penguins.

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