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James Swift

deputy features editor

deputy features editor, Campaign

Latest articles from James Swift

Clients boost spend in traditional channels
17 April 2014
Increases in client spend on traditional media channels have outstripped that on digital for the first time in three years, according to the latest IPA Bellwether Report.
Young's Seafood calls creative pitch
17 April 2014
Young's Seafood is reviewing its estimated £10 million creative account as the Findus Group-owned fish brand looks to increase its in­vestment in above-the-line advertising.
We Are Pi wins Wrangler's European creative account
15 April 2014
We Are Pi, the Amsterdam-based agency, has won Wrangler's European advertising account after a competitive pitch.
Powerade launches global World Cup campaign
15 April 2014
Powerade, the Coca-Cola-owned sports drink, has launched a global campaign with FC Barcelona player Andrés Iniesta, ahead of the 2014 Fifa World Cup.
Dove launches first cinema campaign with 'real beauty' sequel
14 April 2014
Dove is releasing the follow-up to its Cannes Titanium Grand Prix-winning 'Real Beauty Sketches' campaign in cinemas across the UK, marking a first for the brand.
Unilever pilots multi-brand advertising with YouTube beauty channel
14 April 2014
Unilever has created a YouTube channel filled with hair styling tutorials from well-known video bloggers as a platform to advertise a range of its hair brands.
Creative chief Wayne Deakin leaves Jam
11 April 2014
Jam's executive creative director, Wayne Deakin, is leaving the agency to pursue other interests.
R/GA London hires Sid Lee group account director
11 April 2014
R/GA London has hired John Wilson, the business lead for Adidas at Sid Lee in Montreal, as its group account director, client services.
Tait replaces Papworth as W&K's ECD
10 April 2014
Kim Papworth is stepping down as a joint executive creative director at Wieden & Kennedy London and will be replaced by Google Creative Lab's Iain Tait.
Agencies vie for NHS digital brief
10 April 2014
NHS Blood and Transplant, the special health authority that supplies blood and organs to hospitals in England and North Wales, is looking to appoint a digital agency.
UN seeks shop for HIV and Aids creative task
10 April 2014
The United Nations' HIV and Aids programme, UNAIDS, is looking for an agency to help make HIV testing "cool".
Wilkinson rebrands to Wilko in TV campaign
09 April 2014
Wilkinson, the household goods retailer, has launched a TV campaign featuring ship-proud pirates, to announce its rebrand as Wilko.
Jam hires deputy managing director from Pd3
09 April 2014
The Engine-owned digital agency Jam has hired Alice Driscoll, a managing director at experiential agency Pd3, as deputy managing director.
Big Yellow Self Storage brings back Space Invaders for interactive campaign
08 April 2014
The Big Yellow Self Storage Company has revived the 1970s arcade game 'Space Invaders' with a twist, on an outdoor screen at the Westfield shopping centre in Shepherd's Bush.
BBH's David Kolbusz leaves for Wieden & Kennedy New York
07 April 2014
David Kolbusz is leaving Bartle Bogle Hegarty to join Wieden & Kennedy New York as executive creative director.
Mother Design wins Barbican brief
07 April 2014
Mother's design arm has been appointed by the Barbican to create the graphics and marketing for its 'Digital Revolution' exhibition.
Rankin shoots campaign for rare disease charity
07 April 2014
An ataxia charity has teamed up with TBWA\London and Rankin to create a print campaign that raises awareness of the rare genetic disease.
Wieden & Kennedy promotes Helen Foulder to deputy MD
04 April 2014
Wieden & Kennedy London has promoted Helen Foulder, its head of account handling, to the role of deputy managing director, after staff figures rose 34 per cent in 2013.
B&Q releases brand campaign ahead of Easter
04 April 2014
B&Q, the home improvement retailer, has released a TV spot that urges people to engage in DIY.
Lurpak launches TV campaign for Cook's Range launch
04 April 2014
Lurpak has once again given home cooking a cinematic feel in a TV ad promoting its Cook's Range of products.

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