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James Swift

deputy features editor

deputy features editor, Campaign

Latest articles from James Swift

Axe launches campaign against weekend-only users
19 August 2014
Axe, the Unilever body spray brand known as Lynx in the UK, has released two films encouraging men to embrace the weekdays that everyone else hates.
McCann picks up Naked planning partner
19 August 2014
McCann London has hired Naked's head of strategy, Nathaniel Hill, as a planning partner.
Head lice-killing mousse launches in the UK with cartoon campaign
18 August 2014
Vamousse, a head lice-killing product by life sciences company TyraTech, is releasing a part-animated TV and cinema ad to announce its UK launch.
Martin Sorrell earns 780 times more than average WPP employee
18 August 2014
Sir Martin Sorrell, WPP's founder and chief executive, earns nearly 780 times more than his average employee, according to a think tank report.
Ad-ecdotes #1 Malcolm Green on Peter Schmeichel
15 August 2014
Campaign spoke to Green Cave People founder Malcolm Green about his time working with former Manchester United goal keeper Peter Schmeichel.
AMV boosts creative team with Clemenger BBDO hire
15 August 2014
Abbott Mead Vickers has hired Clark Edwards from sister shop Clemenger BBDO in Melbourne as a creative director.
Four lessons from a day with YouTube stars
15 August 2014
Some 8,000 youngsters packed themselves into Alexandra Palace on Saturday to meet their online idols. Campaign spoke to some of the YouTube stars, as well as the people connecting them with brands.
Magazine ABCs: The Economist tops current affairs sector
14 August 2014
The Economist's UK edition was crowned king of the current affairs titles in the Audit Bureau of Circulations' most recent report, with a combined print and digital readership of 223,730.
Magazine ABCs: Men's Health dominates print/digital race in men's mags
14 August 2014
Hearst Rodale's Men's Health has the highest combined print and digital circulation of any men's magazine at 207,254, according to figures from the Audit Bureau of Circulations.
Anchor seeks agency after splitting with CHI & Partners
14 August 2014
Anchor, which is owned by Arla Foods in the UK, is reviewing its creative account after 11 years with CHI & Partners.
RKCR adds seven to creative team
14 August 2014
Rainey Kelly Campbell Roalfe/Y&R has boosted its creative department with seven hires, including the Bartle Bogle Hegarty team Jonny Durgan and Martin Reed.
Karmarama acquires Nice app agency
14 August 2014
Karmarama has acquired the mobile app specialist Nice Agency.
BMW's motorcycle arm calls digital pitch
14 August 2014
BMW Motorrad, the German manufacturer's motorcycle division, is reviewing its global digital account.
Iceland appoints Karmarama after public rejection
14 August 2014
Iceland has handed Karmarama its £16 million advertising business less than a year after the supermarket rejected the agency in a TV documentary.
The 5 weirdest Premier League footballer endorsements
13 August 2014
In anticipation of the return of the Barclays Premier League on Saturday, Campaign looks at five of the strangest products endorsed by former league players.
Barclays launches Premier League campaign
13 August 2014
Barclays says thank you to the people who take part in grassroots football in a TV ad highlighting the bank's Premier League sponsorship.
Meerkats return to Africa for Comparethemarket campaign
11 August 2014
Comparethemarket.com's meerkat mascots take their adopted son back to his African roots in a campaign from the insurance comparison website.
101 wins Tango
08 August 2014
Britvic has picked 101 to handle the advertising for Tango after a competitive pitch.
London's top strategists share their summer reading
08 August 2014
Campaign asks some of the industry's top strategists what they'll be reading on the beach.
Usain Bolt in a hot tub kick starts latest Puma brand position
07 August 2014
Puma has released a TV ad featuring Usain Bolt in a hot tub to launch its new brand platform.

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