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James Swift

deputy features editor

deputy features editor, Campaign

Latest articles from James Swift

Karmarama drops out of race for BBC creative account
22 October 2014
Karmarama has dropped out of the BBC's statutory creative review, leaving five agencies to compete for the broadcaster's business.
David Brent impression lands grad VCCP gig
21 October 2014
A graduate has scored a one-month trial at VCCP after sending the agency a David Brent-inspired video application.
Currys PC World launches brand campaign ahead of Christmas
21 October 2014
Currys PC World is launching a brand campaign ahead of the Christmas season with the strapline "we start with you".
Haig Club launches David Beckham ad
17 October 2014
Haig Club, the Diageo-owned whisky brand, has released a TV ad that stars David Beckham and was directed by Guy Ritchie.
Taylor Swift drowns in kittens in Diet Coke campaign
17 October 2014
Taylor Swift gets lost in a sea of kittens in the latest TV campaign for Diet Coke.
Superdrug creative pitch riles agencies
16 October 2014
Agencies have hit out at Superdrug after the retailer asked them to present work in their first meeting.
Rail consortium mulls campaign to improve image
16 October 2014
The UK's railway operators are speaking to creative agencies about a potential campaign to improve the public's perception of the industry.
BMW online ad banned for encouraging unsafe driving
15 October 2014
The Advertising Standards Authority has banned an online ad for BMW's M4 model for encouraging unsafe and irresponsible driving.
Hiscox launches TV brand campaign
14 October 2014
Hiscox, the insurer, makes good use of 3D projection mapping in a TV brand campaign that launches tonight.
Addison Lee campaign highlights business-class status
13 October 2014
Addison Lee positions itself as the business-class taxi service in a new campaign designed to separate the company from rivals, including Uber.
Open University calls mandatory agency review
02 October 2014
The Open University is conducting a mandatory review of all its advertising and media agencies.
Superdrug kicks off creative pitch
02 October 2014
Superdrug is reviewing its UK advertising account.
CP&B closes in on Mini launch brief
02 October 2014
Mini, the car brand owned by BMW, is set to appoint Crispin Porter & Bogusky London to work on a global campaign to support a new model launch.
Albion appoints Lawrenson in creative reshuffle
02 October 2014
Albion London has restructured its creative department and hired the creative director on D-Day: As It Happens, which won a Bafta this year.
Smirnoff Ice airs Africa campaign
30 September 2014
Smirnoff has released a TV campaign across four African countries for its Ice Double Black and Ice Double Black Guarana drinks, as part of a push in the continent by parent company Diageo.
Warehouse names Sunshine as agency of record
29 September 2014
Warehouse, the fashion retailer, has appointed Sunshine as its creative agency of record, without a pitch.
O&M's long-serving 'Bobby' Norris passes away
29 September 2014
One of Ogilvy & Mather's longest-serving employees, Robert "Bobby" Norris, has died at the age of 77.
Argos releases alien swan song ad
26 September 2014
Argos has given its alien family mascots a swan song ad before saying goodbye after three years.
Agencies line up for Starbucks UK CRM
25 September 2014
Starbucks is speaking with agencies about its UK CRM account.
Ferrero seeks shop for brand ad review
25 September 2014
Ferrero, the company that owns Ferrero Rocher, Nutella and Tic Tac, is speaking to agencies ahead of a review of its Raffaello confectionery brand.

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