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Loulla-Mae Eleftheriou-Smith

Latest articles from Loulla-Mae Eleftheriou-Smith

British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
15 April 2014
British Airways has partnered with the founder of the Rooftop Film Club, Gerry Cottle Jnr, to bring a summer programme of outdoor film screenings to consumers across the capital.
Subway considers taking fast food to fast lane with F1 sponsorship
14 April 2014
Subway, the American fast-food sandwich chain, is considering a sponsorship deal with Formula 1, which could see several of the sport's teams and drivers promoting the brand, according to reports.
Thomson to create first crowd-sourced wedding decided by Facebook fans
14 April 2014
Thomson, the TUI-owned tour operator, is giving one couple the chance to have their wedding arranged in Cyprus by the brand's Facebook community, in a new #YourBigDay campaign.
Dove tries to tell women their beauty is innate through placebo patches
11 April 2014
As part of Dove's campaign to show women that their beauty comes from within, this new spot takes the placebo effect to another level.
Spotify tells the stories of relationships with music
11 April 2014
A pair of estranged brothers. A couple about to start dating. A couple that maybe should or shouldn't have hooked up. It's all there.
SSE signs 10 year deal to sponsor Wembley Arena
11 April 2014
SSE has signed a 10 year deal with Wembley Arena, which includes naming rights.
Co-op bank posts losses of £1.3bn and expects no profits for two years
11 April 2014
The Co-operative Bank has posted pre-tax losses of £1.3bn and admits it does not expect to report a profit for two years.
Lord Myners quits Co-operative Group as troubled mutual prepares for £2bn loss
10 April 2014
Lord Myners, the man recruited four months ago to help reform the troubled Co-operative Group, has quit amid increasing opposition to his plans to dramatically change the way the mutual is run.
AA, Post Office and Boots named UK's most trusted brands
10 April 2014
The AA, the Post Office and Boots have been named the top three most trusted brands in the UK, according to BrandAsset Valuator (BAV).
Rankin's blurred photos show what it's like to suffer from Ataxia
09 April 2014
Loss of balance. Loss of co-ordination. Slurred speech. Blurred vision. Heart problems.
First Direct chief and Metro Bank founder to launch digitally-led national bank
09 April 2014
Anthony Thomson, the former marketer and founder of Metro Bank, is gearing up to launch Atom, a digitally led bank that will not have a presence on the high street.
BA boosts digital and social media proposition with new hire
08 April 2014
British Airways has hired Catriona Woodward to head its digital marketing innovation and social media team, as it seeks to boost its online engagement with consumers.
Samsung predicts profits drop ahead of Galaxy S5 launch
08 April 2014
Samsung Electronics is preparing to post its second consecutive quarter showing a drop in profits, as it readies the global launch of its Galaxy S5 handset.
Morrisons' Belinda Youngs exits as supermarket creates own-brand unit
07 April 2014
Morrisons' corporate brand and marketing director Belinda Youngs is set to leave the supermarket as it creates an own-brand unit.
Nissan signs up as next UEFA Champions League sponsor
07 April 2014
Nissan, the Japanese car maker, has signed up as the latest sponsor of the UEFA Champions League, in a four-year deal.
Why children's books hold the key to brand storytelling
01 April 2014
Brands can learn invaluable lessons in communication from the storytelling techniques employed by children's books, which, in essence, help kids to make sense of the world around them, according to Daniel Zeff, chief executive of Evidently, speaking at Advertising Week.
How do you drink Robinson's new Squash'd at zero gravity?
01 April 2014
Some water, a squirt and a straw - and a zero gravity plane - that's all you need.
AWEurope: The future of video is here, brands just need to use the right tools for it
31 March 2014
The tools for the future of video are already here, brands and advertisers simply need to learn how to use them, according to YouTube's David Benson.
Ritz to take its biscuits back to TV for first time in 30 years
31 March 2014
Ritz, the Mondelez-owned biscuit brand, is readying a grand return to TV, it's first in 30 years, as the company launches a series of products for the baked snack brand.
Mother's Day: the top 10 most-viewed ads celebrating mums
28 March 2014
In celebration of Mother's Day this weekend, Marketing has teamed up with Visible Measures to pull together the top 10 most-viewed ads that celebrate mums.

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