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Loulla-Mae Eleftheriou-Smith

Latest articles from Loulla-Mae Eleftheriou-Smith

Leaked document shows Nokia to be rebranded as Microsoft Mobile
22 April 2014
Nokia is reportedly set to be rebranded as Microsoft Mobile as the company's sale to the tech giant is expected to complete this week.
Greenpeace says save the bees or humans will die
22 April 2014
"Save the humans" reads a plaque held by a pair of bees stood on a pavement as a person walks past. The insects' banners show they are protesting on behalf of Greenbees.
John Lewis walks consumers through its history to celebrate 150 years of business
19 April 2014
John Lewis is marking 150 years of being in business with a series of commemorative events, centred on an exhibition at its flagship Oxford Street store in London.
Amnesty International burns candles to illuminate new hope
17 April 2014
A man kneels, his head bowed, his hands pulled behind his back, shackled in chains, while a man presents his daughter for the world of prostitution, and a gun stands upright.
Fableists believe children like Finn should be outdoors enjoying life
17 April 2014
After a boy spends a day alone, contemplating how to fill his time and then taking to the streets with his skateboard, the words "Kids don't belong in factories" fills the screen.
Lynx unleashes £9m 'Peace invasion' campaign
16 April 2014
Giant peace signs were seen up and down the country yesterday (15 April), from London to Edinburgh, as part of Unilever's £9m campaign for its Lynx Peace deodorant.
Cheryl Cole is wild and arresting in new L'Oreal work
16 April 2014
Cheryl Cole debunks the myths that pretty girls cannot be fierce and racy in the new work for L'Oreal's Feria hair colour range.
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
15 April 2014
British Airways has partnered with the founder of the Rooftop Film Club, Gerry Cottle Jnr, to bring a summer programme of outdoor film screenings to consumers across the capital.
Subway considers taking fast food to fast lane with F1 sponsorship
14 April 2014
Subway, the American fast-food sandwich chain, is considering a sponsorship deal with Formula 1, which could see several of the sport's teams and drivers promoting the brand, according to reports.
Thomson to create first crowd-sourced wedding decided by Facebook fans
14 April 2014
Thomson, the TUI-owned tour operator, is giving one couple the chance to have their wedding arranged in Cyprus by the brand's Facebook community, in a new #YourBigDay campaign.
Dove tries to tell women their beauty is innate through placebo patches
11 April 2014
As part of Dove's campaign to show women that their beauty comes from within, this new spot takes the placebo effect to another level.
Spotify tells the stories of relationships with music
11 April 2014
A pair of estranged brothers. A couple about to start dating. A couple that maybe should or shouldn't have hooked up. It's all there.
SSE signs 10 year deal to sponsor Wembley Arena
11 April 2014
SSE has signed a 10 year deal with Wembley Arena, which includes naming rights.
Co-op bank posts losses of £1.3bn and expects no profits for two years
11 April 2014
The Co-operative Bank has posted pre-tax losses of £1.3bn and admits it does not expect to report a profit for two years.
Lord Myners quits Co-operative Group as troubled mutual prepares for £2bn loss
10 April 2014
Lord Myners, the man recruited four months ago to help reform the troubled Co-operative Group, has quit amid increasing opposition to his plans to dramatically change the way the mutual is run.
AA, Post Office and Boots named UK's most trusted brands
10 April 2014
The AA, the Post Office and Boots have been named the top three most trusted brands in the UK, according to BrandAsset Valuator (BAV).
Rankin's blurred photos show what it's like to suffer from Ataxia
09 April 2014
Loss of balance. Loss of co-ordination. Slurred speech. Blurred vision. Heart problems.
First Direct chief and Metro Bank founder to launch digitally-led national bank
09 April 2014
Anthony Thomson, the former marketer and founder of Metro Bank, is gearing up to launch Atom, a digitally led bank that will not have a presence on the high street.
BA boosts digital and social media proposition with new hire
08 April 2014
British Airways has hired Catriona Woodward to head its digital marketing innovation and social media team, as it seeks to boost its online engagement with consumers.
Samsung predicts profits drop ahead of Galaxy S5 launch
08 April 2014
Samsung Electronics is preparing to post its second consecutive quarter showing a drop in profits, as it readies the global launch of its Galaxy S5 handset.

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