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Loulla-Mae Eleftheriou-Smith

Latest articles from Loulla-Mae Eleftheriou-Smith

Unilever replaces Captcha words with Persil game
21 July 2014
Unilever has introduced 'PlayCaptchas', a Persil-branded internet security function the FMCG firm hopes will allow it to reach new consumers online.
Uber offers customers ice cream as London basks in hottest day of the year
18 July 2014
Luxury taxi company Uber has stepped up its efforts to win over consumers by tapping into people's need for ice cream in the hot weather.
Microsoft ends Android phone range as it cuts 18,000 jobs
18 July 2014
Microsoft is understood to be ceasing its development of Android smartphones, as the company announces it is cutting 18,000 jobs.
Stella Artois presents The Sandman, the man behind the cruellest golf bunkers
18 July 2014
"The finest traps on Earth are utterly beautiful, and yet, completely deceiving," a voiceover says, against the image of fly being squished to death by a venus fly trap.
MTV uses Tunepics to share Geordie Shore in real-time
17 July 2014
MTV is using Tunepics, the social network that combines pictures with songs, as part of a social marketing campaign for the upcoming series of Geordie Shore.
Cloud Atlas author David Mitchell writes new novel just for Twitter
14 July 2014
He managed to stay away from social networking for years, but then he gave in and joined Twitter.
Adidas and Nike both claim real-time World Cup marketing success
14 July 2014
German sports brand Adidas has claimed a victory both on and off the pitch in the 2014 World Cup for its real-time marketing campaign, 'All in or nothing', but Nike has declared itself a winner, too.
Morrisons' pun-tastic ads show off new London delivery service
14 July 2014
For all the Londoners that have been waiting for Morrisons to start delivering to you: the day has come, and with more puns than expected.
Ex-Thomas Cook marketer Mike Hoban resurfaces at Morrisons
11 July 2014
Mike Hoban, the ex-Thomas Cook, Confused.com and Scottish Widows marketer, has joined Morrisons as the supermarket's brand and communications director.
Barbour creates real-time illustrations of consumers' stories for summer campaign
11 July 2014
Heritage brand Barbour is creating real-time, bespoke illustrations of its consumers' stories that will form the creative for its summer campaign.
Samsung pities the iPhone 'wall huggers'
10 July 2014
Oh, the iPhone wall huggers. Attached to plug sockets the world over, the low capabilities of their phone's batteries cause these poor people to miss out on the most basic of human-and-phone interactions.
Pepsi Max calls on fans to take part in Kelly Rowland video
07 July 2014
Pepsi Max has released a new competition to allow fans to be part of a video for singer Kelly Rowland's latest track, 'The Game'.
From mutton chops to manscaping, Gillette takes a trip through 100 years of male grooming
07 July 2014
From full beards to mutton chops, pencil moustaches to pompadours, the handlebar to the goatee, Gillette's '100 years of hair' ad has it all.
Three prints spoof apology letter to hapless holiday-less consumers
07 July 2014
Mobile phone network Three has released a spoof apology letter to consumers who are not on holiday, taking responsibility for the deluge of sunsets, pictures of plane wings and cocktails turning up in people's social media feeds.
Beats by Dre turns up the heat ahead of the France v Germany World Cup game
04 July 2014
Paris and Berlin are the home of this new offering from Beats By Dre's 'The Game Before The Game' series, which looks to seriously turn up the heat ahead of the France v Germany World Cup game.
Government backs industry-led CreateUK to drive UK economy and creative industries
03 July 2014
The Government has backed the Creative Industries Council's (CIC) strategy to maintain the UK's position as a leader for the creative industries and its contribution to the economy, through a new venture called CreateUK.
LED-lit figures scale Kuala Lumpur skyline in dazzling new Lexus work
02 July 2014
Leaping through trees and over people's heads, diving under water and even dropping from skyscrapers, the LED-clad figures in the new Lexus ad take the act of a stunt to a new level.
M&S expands top marketing role to help business 'move with pace, simplicity and speed'
01 July 2014
Marks & Spencer has announced a raft of changes to its board, with the retailer bringing its international business under the remit of its marketing chief, Patrick Bousquet-Chavanne, in its plan to become "fit for the future of retail".
P&G signals the end of 'marketing' with major restructure
01 July 2014
Procter & Gamble has signalled a major change to its business structure as it abolishes the term "marketing director" and renames the marketing organisation as "brand management".
Volvo readies global XC90 push to 'new generation'
01 July 2014
Volvo is readying the launch of a major global marketing push for its new XC90 model, aimed at a "new generation" of car buyers.

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