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Ben Fairlight

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It's a neverending story: a troubadour explains the spiral of change behind a brand story
07 February 2014
At the end of National Storytelling Week, professional storyteller and troubadour Ben Fairlight explains "spiral change" - a process he describes as integral to every story and every product or company. Like a helix, the product remains the same, but its story is always evolving as the spiral journey goes on.

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