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Kate Magee

associate editor

Kate is the associate editor for Campaign

Latest articles from Kate Magee

Ads fail to represent parenting properly, claims new research
15 September 2014
Ads are presenting an unrealistic representation of modern day parenting, claims new research by Parentdish.
Agencies line up for HIV awareness brief
11 September 2014
The Crown Commercial Service has issued a brief to find an agency to create an HIV campaign.
Orangina launches ad review
11 September 2014
Orangina, the French citrus drink well-known for its quirky advertising, is looking for an ad agency ahead of a major push in the UK.
AIS London captures Pernod Ricard UK brief
11 September 2014
Pernod Ricard UK has hired AIS London to create social and content strategies for brands including Malibu and Absolut Vodka.
Viacom's £450m acquisition of Channel 5 approved
10 September 2014
Viacom's proposed acquisition of Channel 5 from Northern & Shell for £450 million has been given the green light by European regulators.
DigitasLBi hires Scott Ross from Critical Mass to drive the agency's tech strategy
10 September 2014
DigitasLBi has appointed Scott Ross as UK chief technology officer to drive the agency's tech strategy.
Save The Children releases sequel to Most Shocking Second A Day
09 September 2014
Save the Children has released a sequel to its successful 'Most Shocking Second a Day' film, which this time tackles illiteracy in the UK.
Top 10 most-shared baby ads
08 September 2014
Following the announcement that Prince William and Kate are expecting their second child, Campaign takes a look at the most-shared baby ads of all time.
Agencies line up for Deutsche Bank task
04 September 2014
Deutsche Bank is on the hunt for a global creative agency.
Vodafone looks to unify B2B activity under single agency
04 September 2014
Vodafone is hunting for a lead UK agency for its business-to-business marketing.
Leo Burnett hires DDB Chicago duo
04 September 2014
Leo Burnett London has poached the creative team Matt Collier and Wayne Robinson from DDB Chicago.
Engine makes global plans as Lake Capital deal goes ahead
04 September 2014
Engine Group is planning integration and global expansion, after its £100 million sale to Lake Capital received shareholder approval.
Land Rover's new campaign lifts off with flight to space
03 September 2014
Land Rover is offering four people the chance to go to space as part of its launch campaign for the new Discovery Sport.
RAF recruitment campaign for regulars and reservists takes off
01 September 2014
The Royal Air Force has launched a national recruitment campaign that targets both full-time regulars and spare-time reservists for the first time.
Ogilvy & Mather Paris appoints creative chief
29 August 2014
Ogilvy & Mather Paris has appointed Baptiste Clinet as executive creative director.
Betfred eschews odds and offers in first brand campaign
28 August 2014
Betfred will launch its first brand campaign and its inaugural spot from Brothers and Sisters tomorrow, ahead of the third weekend of the new Premier League season.
AMV BBDO the most-nominated agency at the Campaign Big Awards
27 August 2014
Abbott Mead Vickers BBDO leads the way in the Campaign Big Awards with 25 nominations.
Save The Children seeks agency for 'digital transformation'
26 August 2014
Save the Children is on the hunt for an agency to help the charity adapt to the changing digital landscape.
Lake Capital extends deadline for rebel shareholders to agree a deal
21 August 2014
Lake Capital has extended the deadline for Engine's rebel shareholders to agree to a deal by around a week.
Disney seeks agency for UK CRM business
21 August 2014
Disney has kicked off a search for an agency to handle its UK CRM work.

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