Daniel Farey-Jones

Deputy Group News Editor

Dan has been with Brand Media since October 2004, most recently as news editor of Brand Republic. Since December 2009 he has assumed a group role managing much of the daily breaking news output across Brand Republic, Campaign, Marketing and Media Week. He has particular expertise in direct and data marketing and is the weekly editor of the DM Bulletin.

Relevant experience: News and features writer for AV Magazine; teaching English as a foreign language; advertising; door to door sales; paper round. Work experience on Surrey Mirror, Asia Pacific Coatings Journal and Infoconomy. Holds a PTC-accredited Foundation Skills in Journalism qualification.

Favourite ad: Axe/Lynx ‘Destiny' by Ponce Buenos Aires

Favourite track: Hot Chip - Take It In

One thing not a lot of people know about you: I was in a hit and run with a pigeon on my bicycle in Rimini and I'm going to hell.

If I wasn't slaving away at Haymarket I'd be... Slogging away on the national spelling circuit.

Latest articles from Daniel Farey-Jones

Trading Places: this week's people moves: 10 February 2012; Former Vodafone marketing head David Wheldon turns up at Barclays, while Leo Burnett Group promotes Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.

England rugby clash with Scotland peaks at 8.3 million: 06 February 2012; England's opening Six Nations victory against Scotland was watched by a peak audience of 8.3 million viewers on BBC One, making it Saturday's highest-rating TV programme.

Evidon releases website tracking detection tool: 02 February 2012; Evidon, the online privacy compliance company, has released a tool for website owners to detect cookies and other tracking activity on their sites and benchmark it against their peer group.

Trading places: this week's people moves: 27 January 2012; Sainsbury's brings former Heineken marketing director Sarah Warby on board, while William Eccleshare becomes global chief of Clear Channel, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.

More data leaks while Europe cracks down on wrongdoers: 26 January 2012; The marketing industry is apt to glow over the metaphor that data is the new oil, but two developments this week drew attention to the dangers of spillage.

Trading places: this week's people moves: 20 January 2012; Simon Calvert joins Digitas as worldwide head of strategic planning while Barnaby Dawe leaves News International to become chief marketing officer for Harper Collins, in BR's round-up of this week's people moves in advertising, marketing and media.

How can data help Netflix gain traction in the UK?: 12 January 2012; As movies and TV-streaming service Netflix launches against skilled customer acquisition and retention outfit LoveFilm, direct specialists volunteer their thoughts on how it can gain an edge with data.

Twitter hackles raised by Google search plans: 11 January 2012; Twitter has criticised Google's move to make its search more personalised, claiming it will make Twitter accounts and tweets harder to find.

Inside Indicia and Very's DMA Grand Prix-winning campaign: 05 January 2012; Indicia earned its DMA Grand Prix last month with challenging work for Very.co.uk, which included a mother and baby fashion show that "nearly killed us", according to the agency's creative director.

Indicia lands DMA Grand Prix: 08 December 2011; Indicia has won the Grand Prix and two golds at the DMA Awards for a campaign that helped online retailer Very.co.uk break into the mother and baby market.

Buddy Media forms analytics partnership with comScore: 07 December 2011; Buddy Media and comScore have agreed a partnership to help brands and agencies measure and maximise the value of their social marketing programmes.

European Commissioner backs 'right to be forgotten' data reform: 06 December 2011; The European Commissioner for Justice today repeated she wants to establish the right to be forgotten in the forthcoming update to the EU's 1995 Data Protection Directive.

Boots eyes up BR app chart: 02 December 2011; Boots Opticians' eye check app is a new entry to the BR app chart this week, while the ITV Player app has climbed to second place, behind long-term leader Facebook Messenger.

Can the direct tribe deal with the engagement landgrab?: 01 December 2011; The direct marketing fraternity circled their wagons at the IPA this week for a celebration of direct creativity - so how come only two out of six campaigns put forward were by direct agencies?

Groupon app regains momentum in BR chart: 11 November 2011; Groupon has climbed five places to number six in this week's BR app chart, which is again topped by Facebook Messenger and Facebook.

Keep public onside amid opt-out countdown: 10 November 2011; In about six months, roughly when Britain takes delivery of the Olympic Flame, advertisers and online businesses are expected to be in the home straight of the rather more mundane European import of online privacy regulation.

X Factor double eviction peaks at 14.2 million: 07 November 2011; 'The X Factor' pepped up its ratings last night by evicting two performers and drawing its biggest average results show audience this series.

Facebook demonstrates appeal with BR app chart double-top: 04 November 2011; It's a Facebook one-two in this week's BR app chart, while Channel 4's game for its 'Misfits' series puts in its first appearance.

DMA agrees new green targets with Defra: 01 November 2011; The Direct Marketing Association has committed the industry to a 25% increase in the use of suppression files over the next three years as part of a new agreement with the government to cut physical waste and carbon emissions.

It's not just Waitrose getting clever with data: 27 October 2011; This week's big data news was about Waitrose launching their loyalty card, but re-wind a week to an announcement by fellow group brand John Lewis.