News

OMD takes top gong at Campaign Media

Ian Darby, campaignlive.co.uk , 25-Nov-09, 23:00

LONDON - OMD UK has won the Campaign gold award for Media Campaign of the Year with its "do us a flavour" activity for Walkers.

First Direct founder Peter Simpson in consumer insight start-up

by Noelle McElhatton, marketingdirectmag.co.uk, 25-Nov-09, 17:43

LONDON - Peter Simpson, a founder of pioneering direct-to-consumer bank First Direct and a former commercial director of HSBC, is launching a consumer insight and planning consultancy with Leeds-based agency Intermarketing.

Regionals launch integrated print and online planning tool

by Maisie McCabe, mediaweek.co.uk , 25-Nov-09, 16:40

LONDON - The regional publishing industry has launched what it claims is the first integrated print and online planning currency, which proves websites extend local newspaper audience net reach by an average of 14%.

CHI creates hamster jazz band for Drench ad

campaignlive.co.uk , 25-Nov-09, 15:30

LONDON - Following an X Factor-style audition, CHI has assembled a jazz band - consisting entirely of hamsters - to star in its latest ad for Drench water.

Google trials new local ad search formats

by Sara Kimberley, mediaweek.co.uk , 25-Nov-09, 15:30

LONDON - Google is trialling new relevant, interactive and local search ad formats in a bid to keep ahead of rival Bing.

Freesat iPlayer rollout to start in two weeks

by Daniel Farey-Jones, Brand Republic, 25-Nov-09, 15:20

LONDON - Selected Freesat owners will get access to the BBC iPlayer for the first time in a beta test commencing on 7 December.

Baby Creative seeks to simplify climate change issues with YouTube film

by Staff, Brand Republic, 25-Nov-09, 15:15

LONDON - Ad agency Baby Creative has come up with a humorous video to highlight some very simple truths behind climate change in the run up to the Copenhagen conference in December.

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Pizza Hut introduces box designs for Christmas

by Joe Thomas, marketingmagazine.co.uk , 25-Nov-09, 15:00

LONDON - Pizza Hut is rolling out festive designs for pizza-delivery boxes to promote its seasonal value deals and product ranges.

Sony Ericsson invites Twitter users to pump up space hoppers in real time

by Jacquie Bowser, Brand Republic, 25-Nov-09, 14:40

LONDON - Sony Ericsson has launched 'Spark Something' on Twitter, inviting users to tweet "#pumpt" to inflate real space hoppers and watch the action via a live video feed.

Agency spreads Ikea sofa photos around Facebook

by Jennifer Whitehead, Brand Republic, 25-Nov-09, 14:15

LONDON - Swedish agency Forsman and Bodenfors is behind an innovative campaign to promote the opening of a new Ikea store using Facebook photo tagging.