News

Kellogg signs Dame Kelly Holmes as brand ambassador

by Gemma Charles, Marketing , 04-Jul-08, 17:01

LONDON - Kellogg has signed up Olympic champion Dame Kelly Holmes to front its £2m Wake Up To Breakfast campaign.

RBS to sponsor new Reuters F1 site

by Andrew McCormick, Media Week , 04-Jul-08, 15:50

LONDON - Thomson Reuters has secured The Royal Bank of Scotland Group as sponsor of a new website dedicated to Formula 1.

Deadline looms for 30 under 30 entries

by Harriet Dennys, Media Week , 04-Jul-08, 15:45

LONDON - The closing date of 8 July is looming for Media Week's 30 under 30 competition, with just a few days remaining in which to submit entries.

Collins becomes new-media chief at Trader Media

by Ann-Marie Corvin, Media Week , 04-Jul-08, 15:30

LONDON - Auto Trader publisher Trader Media Group has appointed former Sky online director, Dominic Collins, to head its new-media activities.

ITV Local in 'as live' campaign push

by Fiona Ramsay, Media Week , 04-Jul-08, 15:05

LONDON - ITV has launched a new regional TV ad campaign to drive traffic to its ITV Local service.

GfK move thwarts WPP bid for TNS

by Tristan O'Carroll, Media Week , 04-Jul-08, 14:50

LONDON - Market research outfit GfK has approved plans for a £1.5bn merger with rival Taylor Nelson Sofres - a move which could thwart WPP's long-running attempt to acquire the company.

Haymarket launches athletics title

by Ann-Marie Corvin, Media Week , 04-Jul-08, 14:35

LONDON - Haymarket Network is to launch a tri-annual magazine and website, Spikes, for the International Association of Athletics Federations (IAAF).

IPC drills down into 'hard to target' young men

by Staff, Brand Republic, 04-Jul-08, 14:45

LONDON - Non-committal, cynical about marketing and advertising, and brand-savvy are just some of the observations to emerge in research into the lifestyles of young men from Loaded publisher IPC Media in an effort to better market to this hard-to-reach group.

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AXA appoints marketing director for existing customers

by Alex Brownsell, Marketing , 04-Jul-08, 14:24

LONDON - Insurance brand AXA has appointed Jo Cann as its first marketing director for traditional business. Cann, promoted from the corporate benefits side of the company, will head a new team responsible for marketing to existing policyholders.

Google faces official complaint over UK launch of Street View

by Jennifer Whitehead, Brand Republic, 04-Jul-08, 14:10

LONDON - A privacy watchdog has threatened to lodge a complaint with the Information Commissioner's Office over the launch of Google's Street View technology in the UK.