News

The Economist to launch first iPhone app

by Elizabeth Clifford-Marsh, revolutionmagazine.com , 09-Nov-09, 09:15

LONDON - The Economist is set to launch its first iPhone app, to help students find an MBA course best suited to their needs.

Academics call on ASA to mark airbrushed ads

by Jennifer Whitehead, Brand Republic, 09-Nov-09, 09:10

LONDON - Academics are to lobby the Advertising Standards Authority to introduce notices on ads that feature airbrushed models, backing a call recently made by the Liberal Democrats.

Eurostar launches campaign to mark 15th anniversary

by Alex Brownsell, marketingmagazine.co.uk , 09-Nov-09, 09:00

LONDON - Eurostar will this week roll out a campaign to celebrate how it has changed European culture since launching in 1994.

ASA considers new investigation into dead rat medicine ad

campaignlive.co.uk , 09-Nov-09, 08:45

LONDON - The Advertising Standards Authority is considering whether to reopen an investigation into an ad warning about fake medicines, which it cleared earlier this year.

Cannes Lions-winning creative James Sinclair joins Aviva and Disney agency Balloon Dog

by Noelle McElhatton, marketingdirectmag.co.uk, 06-Nov-09, 17:36

LONDON - James Sinclair, a former creative director at Leo Burnett and TBWA and a Cannes Lion winner, has joined integrated agency Balloon Dog as creative managing partner.

Mars-Wrigley appoints ZenithOptimedia £80 million buying account

by Sarah Johnson, marketingmagazine.co.uk , 06-Nov-09, 17:16

LONDON - Mars-Wrigley has handed its £80 million consolidated media buying account to ZenithOptimedia.

Hyundai appoints MPG to £150m account

by Sarah Johnson, marketingmagazine.co.uk , 06-Nov-09, 17:00

LONDON - The Hyundai Kia Automotive Group has appointed MPG to its estimated £150m international media planning and buying account.

The RFU switches from The Times to The Telegraph

by Sarah Johnson, marketingmagazine.co.uk , 06-Nov-09, 16:44

LONDON - The Rugby Football Union has ended its six year relationship with The Times newspaper and signed a four-year deal with Telegraph Media Group.

ZenithOptimedia wins Mars-Wrigley £80 million media buying

by Arif Durrani, mediaweek.co.uk , 06-Nov-09, 16:35

LONDON - Publicis Groupe's ZenithOptimedia has won the £80 million consolidated media buying account for Mars-Wrigley.

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London Lite will close Friday 13th

by Sarah Johnson, marketingmagazine.co.uk , 06-Nov-09, 16:27

LONDON - The London Lite has confirmed it will publish its final issue next Friday13 November, closing the title after just three years after launch.