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Wieden & Kennedy launches 'data jewellery' range

by Staff, campaignlive.co.uk 09-Nov-09, 16:06

LONDON - Wieden & Kennedy London today launched a range of jewellery based on graphical data such as the graph for gold prices since 1979.

The range of jewellery, named PLOT, follows extra-advertising work by the agency, including window display designs for Selfridges and an interactive experience for this year’s onedotzero film festival.

The first PLOT link to launch is a range of 30 necklaces celebrating the data behind commodity prices.

A spokesman for Wieden said: "Lisa Prince, a planner who encounters a lot of data in her day to day job, noticed from sitting in the (occasional) boring meeting that the way in which data was being presented was becoming more interesting, and if you squinted your eye a little, even quite beautiful."

Each piece was handmade by the designer Hannah Havanna in her London studio.

View the PLOT catalogue

Comments

Ed Kemp - 09/11/2009

Why?

Rob Sellers - 09/11/2009

Lost the PLOT?

Carla Saunders - 09/11/2009

Some people have far too much spare time on their hands.

Grilla Login - 09/11/2009

And Gordon Brown sold the UK's gold reserves at the lowest point, whatta bozo!

Nicola Lucas - 09/11/2009

oh dear.

Graeme Crossley - 09/11/2009

I had to check my calendar to make sure it wasn't April 1st when I read this

Grilla Login - 10/11/2009

Data day job, surely!

g - 10/11/2009

so, tell me, why is this a bad idea? surely creativity, innovation and diversification revenue streams are all good - no?

g - 10/11/2009

diversification OF revenue streams, clearly

Claire Foss - 10/11/2009

Aside from all the above, I think the necklaces are pretty nice.

Darren Davidson - 10/11/2009

i like the entrepreneurial spirit and creativity at work here!

Jackie Prince - 10/11/2009

I like the idea, but I'm not sure about the execution. People want to wear things that mean something to them and that they're passionate about. I'd be interested to see what consumer research is behind the choice of commodity data, but I'd expect it to be sound as the idea came from a planner... While I don't anticipate this to be that lucrative a business venture, I applaud W+K for supporting staff initiatives and Lisa Price for adding some creativity to everyday data. I've posted more about Plot and visualization here: http://bit.ly/2larhz Cheers, Jackie

Nicola Lucas - 11/11/2009

I don't wear things that mean something to me or that i'm passionate about, i wear things cos they look nice.

Tiffany Kenyon - 11/11/2009

I like them - it's great to see an agency with another outlet for their creativity \(especially from the planning department!). The drawings are stunning too.

Claire Foss - 11/11/2009

i agree with Nicola, I wear what looks nice. And imho this does - and it has a nice story to boot. It's looking nice, not the fact that an ad agency has produced it, or that it's about data, that will decide how successful it is among people who don't give a fig about ad agencies or data. It may be the ideal present for the data geek in your life. But ultimately, It's nice to look at, quirky and cool. Win!