News
110-year-old Christmas pudding brand Matthew Walker makes TV debut
by Amy Golding, marketingmagazine.co.uk 20-Nov-09, 14:20
LONDON - Matthew Walker, which claims to be the world's oldest Christmas pudding maker, is launching its first TV campaign to promote its signature Christmas pudding, 'The Pudding'.
COMMENT - An inconvenient truth: postal strikes showed brands weren't digitally prepared
by Mark Runacus, marketingdirectmag.co.uk, 20-Nov-09, 13:36
The recent postal strikes didn't just highlight the fragility of Royal Mail's business, HS&P's Mark Runacus argues. They highlighted questions every brand owner should be asking of their customer communications strategies.
I-Level creates new apps and gaming role
by James Quilter, Brand Republic, 20-Nov-09, 11:45
LONDON - I-Level has promoted account director Oliver Newton to the newly created role of head of emerging platforms.
AOL confirms it is to cut 2,500 more jobs
by Staff, Brand Republic, 20-Nov-09, 11:35
NEW YORK - AOL is to cut a third of its workforce with the loss of an additional 2,500 jobs adding to the 100 that were announced last week .
Publicis appoints Olivier Altmann as global creative director
by John Tylee, campaignlive.co.uk , 20-Nov-09, 11:20
LONDON - The Publicis network has abandoned its collegiate system of creative quality control and appointed Olivier Altmann as global creative director.
Editor's letter: end of an era for Revolution
by Gareth Jones, revolutionmagazine.com , 20-Nov-09, 11:28
LONDON - Revolution magazine will cease to exist as a monthly publication from the end of this year and the website will be absorbed into Brand Republic.
Carlson hires OgilvyOne analyst for new head of decision science role
by Noelle McElhatton, marketingdirectmag.co.uk, 20-Nov-09, 11:26
LONDON - Carlson Marketing has recruited Tina Christison from OgilvyOne as its new head of decision science.
Ennals appointed chief executive of Digital Radio UK
by Maisie McCabe, mediaweek.co.uk , 20-Nov-09, 11:00
LONDON - Ford Ennals, the former head of TV switchover body Digital UK, has been appointed chief executive of the digital switchover delivery body Digital Radio UK.
AOL seeks 2,500 job cuts globally
by Sara Kimberley, mediaweek.co.uk , 20-Nov-09, 10:55
LONDON - AOL is making up to 2,500 redundancies worldwide, following its spin-off from parent company Time Warner.
Shadow culture secretary Hunt hints at relaxation of CRR rules
by Maisie McCabe, mediaweek.co.uk , 20-Nov-09, 10:40
LONDON - Jeremy Hunt, the shadow secretary for culture, media and sport, has suggested the Conservative party might relax the rules on CRR and questioned why commercial public service broadcasters should be forced to sell all their advertising airtime.
Microsoft employees perform embarrassing dance routine in US store
by Jacquie Bowser, Brand Republic, 20-Nov-09, 10:35
LONDON - Employees at a Microsoft store in California have performed a mini flash-mob dance routine which has forced customers to turn away in embarrassment.
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