News

Aviva to maintain high marketing spend in 2010

by Alex Brownsell, marketingmagazine.co.uk , 20-Nov-09, 10:30

LONDON - Aviva chief marketing officer Amanda Mackenzie has confirmed the financial services giant is to continue investing significantly in marketing next year.

Tesco moves into broadband and phone bundles

by Fiona Ramsay, marketingmagazine.co.uk , 20-Nov-09, 10:23

LONDON - Tesco is launching its first bundled broadband and home phone services through a new partnership with Cable & Wireless. The move will put Tesco up against Talk Talk, BT and Virgin Media.

Ford Ennals confirmed as chief executive of Digital Radio UK

by Sarah Johnson, marketingmagazine.co.uk , 20-Nov-09, 10:20

LONDON - Digital Radio UK has appointed Ford Ennals, the former head of Digital UK, to the position of chief executive officer.

Energy drink Hell aims to take on Red Bull with UK experiential push

by Fiona Ramsay, marketingmagazine.co.uk , 20-Nov-09, 10:06

LONDON - Hell is pushing into the UK market with an experiential campaign to promote its engery drink.

Trading Places: This week's people moves in advertising, digital, marketing and media

by Staff, Brand Republic, 20-Nov-09, 10:00

LONDON - Brand Republic rounds up this week's people moves in advertising, digital, marketing and media - including Archie Norman joining ITV and Libby Chambers leaving Barclaycard.

Gillette 'will not drop Thierry Henry' following handball

by Staff, campaignlive.co.uk , 20-Nov-09, 09:30

LONDON - Gillette today said that it would stick by its brand ambassador Thierry Henry, in the wake of his controversial handball goal, which dashed Irish World Cup dreams on Wednesday.

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Government intelligence agency GCHQ recruits via Xbox Live

by Fiona Ramsay, marketingmagazine.co.uk , 20-Nov-09, 09:56

LONDON - Government Communications Headquarters is running online in-game ads on Xbox LIVE to promote career opportunities.

Sony makes 3D priority in 2010 strategy

by Fiona Ramsay, marketingmagazine.co.uk , 20-Nov-09, 09:44

LONDON - Sony has unveiled plans to rapidly boost its 3D product range over the next year, launching TV, Blu-ray and gaming products with the technology.

Marks & Spencer marketer to hold live web-chat with customers via Facebook

by Staff, marketingmagazine.co.uk , 20-Nov-09, 09:35

LONDON - Marks & Spencer's director of store marketing and design, Nayna McIntosh, will host a live web-chat with customers to topics likes its Christmas TV campaign, its Christmas catalogue and store windows.

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Gillette reacts with Gallic shrug to calls for Thierry Henry boycott

by James Quilter, Brand Republic, 20-Nov-09, 09:30

LONDON - Calls to boycott Gillette, virals and diplomatic protests are all among the ramifications to come from French football player Thierry Henry's goal-producing assist in his country's World Cup qualifier against Ireland.

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