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PR EUROPE: MILAN - Death cigarettes seek PR
Upper Ten Tobacco (UK), which produces Death cigarettes, has won the right to be distributed in Italy and is looking for a PR agency to launch its brands. All tobacco advertising in Italy is illegal so the company will use PR to spearhead the campaign for two products, Amazone Gurana and Death cigarettes. UTT, which is forthright about the dangers of smoking, hopes to begin distributing in two months.
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